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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Moz Local

    Score8.9 out of 10
    N/AMoz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having to visit them individually, delete duplicate listings, and engage with consumers to share news, offers, and updates across Google, Facebook and other directories.

    $20

    per month

    Squirrly SEO

    Score9.9 out of 10
    N/ASquirrly is an SEO plugin.

    $29.99

    per month

    Pricing
    Moz LocalSquirrly SEO
    Editions & Modules
    Lite
    $20
    per month
    Preferred
    $30
    per month
    Elite
    $40
    per month
    Pro
    $29.99
    per month
    Business
    $71.99
    per month
    Agency
    $75.99
    per month
    Offerings
    Pricing Offerings
    Moz LocalSquirrly SEO
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscounts are available for annual billing. Add-ons like Reviews AI and Listings AI are available on certain plans. A discount of up to 20% is available for annual billing.—
    More Pricing Information
    Features
    Moz LocalSquirrly SEO
    SEO
    Comparison of SEO features of Moz Local and Squirrly SEO
    Feature
    Moz Local
    -
    Ratings
    Squirrly SEO
    6.7
    4 Ratings
    14% below category average
    Keyword analysis00 Ratings8.14 Ratings
    Backlink management00 Ratings7.03 Ratings
    SERP ranking tracking00 Ratings6.34 Ratings
    Page grader00 Ratings8.24 Ratings
    Competitive analysis00 Ratings7.03 Ratings
    Site audit / diagnostics00 Ratings1.02 Ratings
    Site recommendations00 Ratings8.24 Ratings
    Task management00 Ratings8.14 Ratings
    SEO Channels
    Comparison of SEO Channels features of Moz Local and Squirrly SEO
    Feature
    Moz Local
    -
    Ratings
    Squirrly SEO
    8.2
    4 Ratings
    8% above category average
    Local SEO00 Ratings7.24 Ratings
    Social SEO00 Ratings8.24 Ratings
    Mobile SEO00 Ratings9.04 Ratings
    Global SEO00 Ratings8.24 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Moz Local and Squirrly SEO
    Feature
    Moz Local
    -
    Ratings
    Squirrly SEO
    7.7
    4 Ratings
    9% below category average
    Multi-domain support00 Ratings7.34 Ratings
    Integration with web analytics tools00 Ratings8.14 Ratings
    Best Alternatives
    Moz LocalSquirrly SEO
    Small Businesses
    No answers on this topic
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Yoast
    Score8.5 out of 10
    Enterprises
    No answers on this topic
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Moz LocalSquirrly SEO
    Likelihood to Recommend
    10.0
    (1 ratings)
    7.3
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    Moz LocalSquirrly SEO
    Likelihood to Recommend
    iContact
    Moz Local is a great alternative as well as a compliment to Yext. The service has a smaller network but is just as powerful. The dashboard is super easy to load your location information into and allows the product to do the work by distributing the data across platforms. Issues are easily identifiable and can easily be corrected. Depending on your service level package, you also can have access to reviews and be able to monitor those as you see fit. I would strongly recommend this service to anyone who has a local business they are looking to get seen across the web. For a larger business, I'd consider a larger company with a bigger network.
    Incentivized
    Read full review
    Squirrly Limited
    It is lightweight, very efficient and can be integrated in WordPress as well. When organizations want to optimize their content online, Squirrly SEO is probably the best option. It shows you exactly what needs to be improved on your page and makes suggestions. Moreover, the Focus Pages feature scans your pages and provides you with a probability of your ranking for the specific keyword.
    Read full review
    Pros
    iContact
    • Distribution of location data.
    • Dashboard super easy to use.
    • Low cost option that gets the job done.
    Incentivized
    Read full review
    Squirrly Limited
    • Content optimization
    • Provide SEO tasks for a beginning user to follow.
    • WordPress site optimization.
    Incentivized
    Read full review
    Cons
    iContact
    • Expansion of network.
    • Needs to be easier to access, too many clicks within Moz suite.
    • Generally speaking, they are solid.
    Incentivized
    Read full review
    Squirrly Limited
    • Separate the marketing emails from the knowledge based emails.
    • Fix it so the plugin just works... like Yoast does.
    • Get live chat.
    Read full review
    Support Rating
    iContact
    No answers on this topic
    Squirrly Limited
    Whilst no live chat, you do get an answer.
    Read full review
    Alternatives Considered
    iContact
    Moz is just as good as Yext, the only major difference is the size of the network.
    Incentivized
    Read full review
    Squirrly Limited
    It just works even a no tech like me can figure it - takes a while to learn but worth it for sure
    Read full review
    Return on Investment
    iContact
    • Information has been published which has helped ensure we are trusted amongst our customers.
    Incentivized
    Read full review
    Squirrly Limited
    • It has allowed tasks to be completed in a timely and efficient manner.
    • The software has increased the rankings and reach of the organization, thereby increasing the number of people visiting the company's website.
    Read full review
    ScreenShots

    Moz Local Screenshots

    Screenshot of GeoRank, which offers a precise view of how a business and competitors rank in Google’s local search results across different neighborhoods. Because search results change based on a person’s location, traditional rank tracking doesn’t show the full picture. With GeoRank, you can set grids around your service area, track keyword rankings at multiple points, and visualize performance on interactive maps. See where you’re winning, where competitors outrank you, and how your visibility changes over time. GeoRank helps uncover opportunities to strengthen local SEO and expand a brand's reach.Screenshot of Insights in Moz Local, which connect directly with a Google Business Profile to show how customers are finding and engaging with a business. Track key actions like website clicks, direction requests, and phone calls to understand how listing drives leads over time. See which search keywords bring people to a profile, spot trends, and uncover opportunities to improve visibility. Insights offer a deeper look at customer behavior.Screenshot of Listings AI, which helps to keep a business's listings optimized as markets, competitors, and customer behaviors change. By analyzing reviews, engagement signals, keywords, and competitor data, it generates tailored recommendations that follow SEO best practices and align with local search trends. You’ll see suggestions for categories, services, and attributes—each with clear impact metrics—so you know which updates will boost visibility. It is available with Elite plans (or as an add-on for Lite and Preferred).Screenshot of Locations in Moz Local, where users manage and update business details to keep listings accurate and consistent across the web. From one dashboard, you can edit core information like name, address, hours, services, categories, and attributes, as well as upload images and add custom fields. Auto-sync ensures changes are pushed to directories automatically, saving you time and preventing errors. You can also view edit history, set warnings to avoid duplicate content, and group locations for easier management.Screenshot of Networks in Moz Local. which offers a centralized view of all the directories, social platforms, and review sites a business can connect to. From here, you can see which locations are linked, ready to link, or need updates, and quickly manage connections across platforms like Google, Facebook, and Yelp. The Networks table shows linking status and highlights any missing data or issues.Screenshot of Reviews Sentiment in Moz Local, which helps understand how customers feel about a business by analyzing the language used in their reviews. Track sentiment trends over time, see top keywords driving positive or negative feedback, and explore interactive word clouds to quickly spot themes. With color-coded insights and keyword-level detail, you can identify what customers love, uncover areas for improvement, and take action to strengthen your reputation. Sentiment reports can be filtered, shared, or exported, so marketing teams stay aligned on customer feedback and business impact.