MutualMind was an enterprise listening platform with engagement and publishing features and analytics, that is now discontinued after the company's acquisition in 2016.
If you don't have a lot of time or expertise in custom tab creation, Pagemodo offers a quick and easy solution. Custom templates are great to manipulate to meet your individual needs.
MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
The types of user engagement activities you can perform with Pagemodo are very limited. It seems to be specifically designed for either contests/giveaways/special promotions/discount codes you'd like to share with your customers. So if I wanted to host a poll for my Facebook fans, I wouldn't be able to do so through Pagemodo.
Pagemodo doesn't accommodate the various types of social media channels. It's specifically designed for Facebook and can really only be used through that. If your goal isn't to attract new Facebook followers or engage the followers you already have, then Pagemodo isn't for you.
Although it's nice that Pagemodo already has pre-made templates, it somewhat limits your ability to customize your forms or tabs.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.
