MutualMind (discontinued) vs. PunchTab (Discontinued)

• MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.

• Ease of use - we can create a new campaign in under ten minutes
• Customer support - we've never had an issue go unanswered for more than an hour

• MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.

• Limited ability to add custom data collection fields

Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)

Until something better comes along, Punchtab is the best there is. Support has been great, pricing is great and the product fulfills our needs

As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.

During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.

The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.

MutualMind has always been quick to address any issues or questions we have.

Extremely fast support from a knowledgeable team

Not really...MutualMind was very professional and helped with all stages of our setup and implementation.

Nothing more required than signing up and authenticating with Facebook/Twitter

As mentioned before, Radian6 and Sysomos Heartbeat.

Rafflecopter, Woobox - Punchtab offered powerful custom features, and allows us to run a variety of campaigns across multiple platforms

• By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.

• An average campaign generates around 2500-5000 new followers on our channels with a very minimal investment.