MutualMind was an enterprise listening platform with engagement and publishing features and analytics, that is now discontinued after the company's acquisition in 2016.
$1,000
per month
Travelpayouts
Score9.4 out of 10
N/A
Travelpayouts is a travel partnership platform dedicated to all things travel. Trusted brands like Booking.com, Tripadvisor, and GetYourGuide work together with over 300,000 bloggers and content creators around the world to bring people the best travel deals.
Travelpayouts is well suited for any type of blogger, regardless of the industry they are in. Be it the travel niche or not, if you have a blog already, then why start monetizing your work with affiliate partner programs? Travelpayouts is the quickest way to receive revenue from something that you are already doing.
MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
It would be great to see more opportunities to test out products or services by the affiliate partner programs offered on Travelpayouts. This can help build more loyalty to the brand and allow affiliate partners to speak better about the product or service offered.
As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
Compared to Amazon Associates, I found Travelpayouts far easier to use and apply when I started working with affiliate partner programs. It was quick to join multiple travel programs and add affiliate tools such as links, widgets, and banners to the content I was writing in my travel blog, which is why Travelpayouts has become my preferred digital partnership platform.
By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.
