MutualMind was an enterprise listening platform with engagement and publishing features and analytics, that is now discontinued after the company's acquisition in 2016.
$1,000
per month
Vulse
Score10 out of 10
N/A
Vulse is a content marketing platform for LinkedIn, designed for employers and teams, of use to companies for amplifying employee advocacy or growing company pages.
The platform is great for any team looking to improve employee advocacy internally, whether a small team or an enterprise business. If you're running a specific campaign and want your team to share relevant content, it can help you plan and share it with everyone. The Tone Match feature saves a lot of time, rather than having to create unique posts for everyone. It's also useful to have a live leaderboard of performance and to be able to create custom reports to prove the ROI of advocacy to senior leaders.
MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
It's an incredibly simple platform to use, and it has just the right amount of features needed, whereas other platforms overcomplicate things. It's quick to use, has a low learning curve, and ultimately allows us to get team content out faster, which has had a positive impact. Most importantly, the team has found it useful and enjoys using the product to share their posts.
During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
We looked at a number of employee advocacy platforms before deciding to go with Vulse. The first thing that stood out was the total cost, which was much lower than others and matched our budget. They don't charge for admin seats, onboarding, or training, which other vendors do. The simplicity of the platform helped us make this decision too; it offered everything we needed and looked easy to use.
By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.
