NationBuilder vs. Virtuous CRM

If you are managing a nonprofit agency, advocacy group, or political campaign, NationBuilder is likely the best tool available for the job. It has everything you need in one package, excellent support from NationBuilder reps, and plenty of reputable case studies that show its effectiveness. There is also a robust network of capable partners that build custom solutions and provide consulting.

Incentivized

I think it's great for organizations that simply need to manage their donor base in a user-friendly way. If you treat all of your donors the same and do not do much segmented communication, Virtuous is great for you! if you do need segmentation, they need to improve their email marketing software. Also, if you plan to use other tools, they really lack any kind of integration, which is not ideal.

Incentivized

• Great platform for managing website, social media, and donations in a single dashboard.
• Some particularly helpful features includes turf maps for walking door to door.
• I really appreciate the included voter files.

• User-friendly CRM.
• Knowledgable support staff.
• Allows for email marketing on a mass level.

Incentivized

• NationBuilder lacks the ability to create a message board.
• NationBuilder needs to add threaded comments so you can respond to people who comment on your page.
• NationBuilder needs to make it easier to offer tiered memberships.

Incentivized

• Does not currently have action based/click based email marketing automation capabilities.
• Lacks integration with any other tools we/our nonprofits are using.
• Expensive, even just for the support they charge hourly.

Incentivized

I'm not sure. I was not involved at this stage of the decision-making process

Incentivized

I think the way to look at a CRM is really based on what provides the easiest user experience for you and your team. These days, they all do basically the same thing. Nothing about Virtuous stands out as significantly unique compared to the others. So if you like it, use it... but the others are just as good and actually have better integrations and more capabilities.

Incentivized

• The NationBuilder ecosystem is a well-connected, supportive bunch and it has been great to be a part of that
• Most inquiring clients are already aware of NationBuilder's benefits and know what they want to accomplish. This saves time during the on-boarding process
• NationBuilder's sales team is undereducated about the platform and I have received feedback from clients that they are sharks/difficult to work with. This is a big problem and I have lost business from it

Incentivized

• Better donor management.
• Better predictive analytics on donors and giving numbers.
• Increases were seen in overall revenue since joining with Virtuous.

Incentivized