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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    NationBuilder

    Score10 out of 10
    N/ANationBuilder is a content management software offering from NationBuilder.

    $35

    per month

    Virtuous CRM

    Score6.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Virtuous Software, headquartered in Phoenix offers a nonprofit CRM, fundraising, volunteer, and marketing tools used to create more responsive donor experiences and grow giving. The CRM unifies fundraising, marketing, and donor development activities.N/A
    Pricing
    NationBuilderVirtuous CRM
    Editions & Modules
    Starter
    $35.00
    per month
    Pro
    $159.00
    per month
    Starter (under 5K contacts)
    Contact Sales
    Up to 5 users and includes 1,000 supporter records
    Platform (5K-30k contacts)
    Contact Sales
    Unlimited users and includes your first 5,000 supporter records
    Enterprise (30k-Millions)
    Contact Sales
    Unlimited users and (potentially) unlimited supporters
    Offerings
    Pricing Offerings
    NationBuilderVirtuous CRM
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Features
    NationBuilderVirtuous CRM
    Communications and Marketing
    Comparison of Communications and Marketing features of NationBuilder and Virtuous CRM
    Feature
    NationBuilder
    -
    Ratings
    Virtuous CRM
    6.2
    2 Ratings
    7% below category average
    Constituent engagement and marketing00 Ratings6.52 Ratings
    Social listening00 Ratings5.01 Ratings
    Digital advocacy enablement00 Ratings7.01 Ratings
    Reporting and Analytics
    Comparison of Reporting and Analytics features of NationBuilder and Virtuous CRM
    Feature
    NationBuilder
    -
    Ratings
    Virtuous CRM
    5.3
    2 Ratings
    16% below category average
    Reporting and data visualization00 Ratings6.02 Ratings
    Wealth screening00 Ratings4.52 Ratings
    Fundraising and Events
    Comparison of Fundraising and Events features of NationBuilder and Virtuous CRM
    Feature
    NationBuilder
    -
    Ratings
    Virtuous CRM
    4.2
    2 Ratings
    29% below category average
    Online donation options00 Ratings4.52 Ratings
    Event registration and ticketing00 Ratings4.52 Ratings
    Text and phone donations00 Ratings4.02 Ratings
    Volunteer shift management00 Ratings7.01 Ratings
    Mobile event check-in00 Ratings1.01 Ratings
    Security and Platform
    Comparison of Security and Platform features of NationBuilder and Virtuous CRM
    Feature
    NationBuilder
    -
    Ratings
    Virtuous CRM
    3.7
    2 Ratings
    55% below category average
    Role-based user permissions00 Ratings6.02 Ratings
    Mobile access00 Ratings1.01 Ratings
    Integrations00 Ratings4.02 Ratings
    Best Alternatives
    NationBuilderVirtuous CRM
    Small Businesses
    No answers on this topic
    Agentforce 360 for Nonprofits
    Score8.4 out of 10
    Medium-sized Companies
    No answers on this topic
    DonorPerfect
    Score8.4 out of 10
    Enterprises
    No answers on this topic
    Ellucian CRM Advance
    Score5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    NationBuilderVirtuous CRM
    Likelihood to Recommend
    10.0
    (6 ratings)
    5.5
    (3 ratings)
    Usability
    10.0
    (1 ratings)
    5.0
    (2 ratings)
    User Testimonials
    NationBuilderVirtuous CRM
    Likelihood to Recommend
    NationBuilder
    If you are managing a nonprofit agency, advocacy group, or political campaign, NationBuilder is likely the best tool available for the job. It has everything you need in one package, excellent support from NationBuilder reps, and plenty of reputable case studies that show its effectiveness. There is also a robust network of capable partners that build custom solutions and provide consulting.
    Incentivized
    Read full review
    Virtuous Software, LLC.
    Virtuous is a great tool for fundraisers and nonprofit organizations that want to keep all their donor records, gift transactions, donation landing pages, and reporting in one platform. It may not be well suited, though, for for-profit businesses, organizations, and agencies.
    Incentivized
    Read full review
    Pros
    NationBuilder
    • Great platform for managing website, social media, and donations in a single dashboard.
    • Some particularly helpful features includes turf maps for walking door to door.
    • I really appreciate the included voter files.
    Read full review
    Virtuous Software, LLC.
    • User-friendly CRM.
    • Knowledgable support staff.
    • Allows for email marketing on a mass level.
    Incentivized
    Read full review
    Cons
    NationBuilder
    • Customer service: We used to have a dedicated account exec who met with us monthly to give us insight into our NationBuilder, as well as tips or suggestions for things like increasing our email deliverability or duplicates. While we're busy doing the work we do, it helped raise red flags for us that we didn't know existed. Our current account exec has zero communication with us in terms of providing any tangible support and that's been a complete 180 from our initial experience.
    Incentivized
    Read full review
    Virtuous Software, LLC.
    • Virtuous only keeps track of contacts on forms for a given period of time, not the lifetime of when the form was deployed.
    • Virtuous Customer Support can sometimes lag, and you end up waiting days for a response to your inquiry or issue.
    • Virtuous reporting, while very detailed and segmented, can sometimes be a little overwhelming, and the terminology does not always translate to what you are looking to accomplish with your reporting outcomes.
    Incentivized
    Read full review
    Usability
    NationBuilder
    While it isn't the easiest to use for someone coming to it for the first time, it has become like second nature navigating it. I find that because I understand it's functionality, I have a very easy time navigating.
    Incentivized
    Read full review
    Virtuous Software, LLC.
    In my experience, Virtuous CRM has great self-marketing, talented salespeople, and a half-baked CRM that shows glimmers of competence but the actual experience is more akin the the scene in the Simpson’s when Sideshow Bob keeps stepping on rakes.
    Incentivized
    Read full review
    Alternatives Considered
    NationBuilder
    NationBuilder is not as good for canvassing or phone GOTV efforts, but it's better for community building.
    Incentivized
    Read full review
    Virtuous Software, LLC.
    In my experience, the sales pitch and demos are slick, but upon actual use there is a quick realization that no small or medium charity should touch this software with a 10-ft pole. In my opinion, if you have a large org with lots of cash, and a dedicated database manager who is tech-literate, you can make this work. HubSpot is by far my favorite but lacks the nonprofit features needed to truly manage donor relationships and portfolios.
    Incentivized
    Read full review
    Return on Investment
    NationBuilder
    • The NationBuilder ecosystem is a well-connected, supportive bunch and it has been great to be a part of that
    • Most inquiring clients are already aware of NationBuilder's benefits and know what they want to accomplish. This saves time during the on-boarding process
    • NationBuilder's sales team is undereducated about the platform and I have received feedback from clients that they are sharks/difficult to work with. This is a big problem and I have lost business from it
    Incentivized
    Read full review
    Virtuous Software, LLC.
    • Better donor management.
    • Better predictive analytics on donors and giving numbers.
    • Increases were seen in overall revenue since joining with Virtuous.
    Incentivized
    Read full review
    ScreenShots

    Virtuous CRM Screenshots

    Screenshot of Automation Workflows: Automation personalized communications!Screenshot of Merge: Easily merge records for clean data!Screenshot of Constituent Scoring: Make the right ask at the right time based on predictive analytics!Screenshot of Reporting Widgets: Customize your data views for easy at-a-glance reporting!Screenshot of Social Insights: Get social information on your donors automatically!Screenshot of Donor Information: Easy to navigate donor information and recent activity!