NationBuilder vs. Virtuous CRM

If you are managing a nonprofit agency, advocacy group, or political campaign, NationBuilder is likely the best tool available for the job. It has everything you need in one package, excellent support from NationBuilder reps, and plenty of reputable case studies that show its effectiveness. There is also a robust network of capable partners that build custom solutions and provide consulting.

Incentivized

Virtuous is a great tool for fundraisers and nonprofit organizations that want to keep all their donor records, gift transactions, donation landing pages, and reporting in one platform. It may not be well suited, though, for for-profit businesses, organizations, and agencies.

Incentivized

• Great platform for managing website, social media, and donations in a single dashboard.
• Some particularly helpful features includes turf maps for walking door to door.
• I really appreciate the included voter files.

• User-friendly CRM.
• Knowledgable support staff.
• Allows for email marketing on a mass level.

Incentivized

• Customer service: We used to have a dedicated account exec who met with us monthly to give us insight into our NationBuilder, as well as tips or suggestions for things like increasing our email deliverability or duplicates. While we're busy doing the work we do, it helped raise red flags for us that we didn't know existed. Our current account exec has zero communication with us in terms of providing any tangible support and that's been a complete 180 from our initial experience.

Incentivized

• Virtuous only keeps track of contacts on forms for a given period of time, not the lifetime of when the form was deployed.
• Virtuous Customer Support can sometimes lag, and you end up waiting days for a response to your inquiry or issue.
• Virtuous reporting, while very detailed and segmented, can sometimes be a little overwhelming, and the terminology does not always translate to what you are looking to accomplish with your reporting outcomes.

Incentivized

While it isn't the easiest to use for someone coming to it for the first time, it has become like second nature navigating it. I find that because I understand it's functionality, I have a very easy time navigating.

Incentivized

In my experience, Virtuous CRM has great self-marketing, talented salespeople, and a half-baked CRM that shows glimmers of competence but the actual experience is more akin the the scene in the Simpson’s when Sideshow Bob keeps stepping on rakes.

Incentivized

NationBuilder is not as good for canvassing or phone GOTV efforts, but it's better for community building.

Incentivized

In my experience, the sales pitch and demos are slick, but upon actual use there is a quick realization that no small or medium charity should touch this software with a 10-ft pole. In my opinion, if you have a large org with lots of cash, and a dedicated database manager who is tech-literate, you can make this work. HubSpot is by far my favorite but lacks the nonprofit features needed to truly manage donor relationships and portfolios.

Incentivized

• The NationBuilder ecosystem is a well-connected, supportive bunch and it has been great to be a part of that
• Most inquiring clients are already aware of NationBuilder's benefits and know what they want to accomplish. This saves time during the on-boarding process
• NationBuilder's sales team is undereducated about the platform and I have received feedback from clients that they are sharks/difficult to work with. This is a big problem and I have lost business from it

Incentivized

• Better donor management.
• Better predictive analytics on donors and giving numbers.
• Increases were seen in overall revenue since joining with Virtuous.

Incentivized