What users are saying about
1 Rating
6 Ratings
1 Rating
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Score 8 out of 100
6 Ratings
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Score 8 out of 100

Attribute Ratings

  • Nativo is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.0

Nativo

80%
1 Rating
7.0

Smaato

70%
2 Ratings

Usability

Nativo

N/A
0 Ratings
8.0

Smaato

80%
1 Rating

Support Rating

Nativo

N/A
0 Ratings
7.0

Smaato

70%
2 Ratings

Likelihood to Recommend

Nativo, Inc.

It is perfect for clients who want to create native stories. Setup is easy and it lets you edit the campaign name even after it has run. Reporting tools are pretty easy to use.
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Verve Group

Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
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Pros

Nativo, Inc.

  • Easy to set up
  • Good reporting
  • Good support
  • Provide network advertisers for unsold inventory
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Verve Group

  • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
  • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
  • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
  • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.
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Cons

Nativo, Inc.

  • It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
  • It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.
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Verve Group

  • Inventory can be a bit pricey in competitive markets like the US.
  • Reporting dashboard is limited, needs work.
  • They don't offer a lof of transparency about margins over media cost.
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Pricing Details

Nativo

Starting Price

Editions & Modules

Nativo editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Smaato

    Starting Price

    Editions & Modules

    Smaato editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Usability

      Nativo, Inc.

      No answers on this topic

      Verve Group

      Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
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      Support Rating

      Nativo, Inc.

      No answers on this topic

      Verve Group

      Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
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      Alternatives Considered

      Nativo, Inc.

      No answers on this topic

      Verve Group

      With over 20 demand partners in our stack, Smaato is in the top 5
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      Return on Investment

      Nativo, Inc.

      • Overall the results are positive.
      • We are able to monetize the unsold inventory through its network.
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      Verve Group

      • Increased overall revenue
      • Strong demand pool
      • Easy reporting
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      Screenshots

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