What users are saying about
4 Ratings
4 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Smaato

Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
Gabriela Band | TrustRadius Reviewer

Pros

Smaato

  • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
  • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
  • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
  • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.
Julian Salinas | TrustRadius Reviewer

Cons

Smaato

  • Inventory can be a bit pricey in competitive markets like the US.
  • Reporting dashboard is limited, needs work.
  • They don't offer a lof of transparency about margins over media cost.
Gabriela Band | TrustRadius Reviewer

Usability

Smaato

Smaato 8.0
Based on 1 answer
Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
Gabriela Band | TrustRadius Reviewer

Support Rating

Smaato

Smaato 7.0
Based on 1 answer
Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
Gabriela Band | TrustRadius Reviewer

Alternatives Considered

Smaato

With over 20 demand partners in our stack, Smaato is in the top 5
Julian Salinas | TrustRadius Reviewer

Return on Investment

Smaato

  • Increased overall revenue
  • Strong demand pool
  • Easy reporting
Julian Salinas | TrustRadius Reviewer

Pricing Details

Smaato

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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