Smaato

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Smaato
Score 8.9 out of 10
N/A
Smaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition.N/A
Pricing
Smaato
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Smaato
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Smaato
Considered Both Products
Smaato
Chose Smaato
Smaato has better anti-fraud controls than most exchanges. Even if the inventory ends up being a bit pricey, I am more comfortable running campaigns on Smaato because I know there won't be any issues with the clients claiming refunds for invalid traffic. I believe that as the …
Top Pros
Top Cons
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Smaato
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User Ratings
Smaato
Likelihood to Recommend
7.0
(2 ratings)
Usability
8.0
(1 ratings)
Support Rating
7.0
(1 ratings)
User Testimonials
Smaato
Likelihood to Recommend
Verve Group
Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
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Pros
Verve Group
  • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
  • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
  • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
  • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.
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Cons
Verve Group
  • Inventory can be a bit pricey in competitive markets like the US.
  • Reporting dashboard is limited, needs work.
  • They don't offer a lof of transparency about margins over media cost.
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Usability
Verve Group
Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
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Support Rating
Verve Group
Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
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Alternatives Considered
Verve Group
With over 20 demand partners in our stack, Smaato is in the top 5
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Return on Investment
Verve Group
  • Increased overall revenue
  • Strong demand pool
  • Easy reporting
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