TrustRadius

Nielsen Digital Ads Ratings vs. Pathmatics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Nielsen Digital Ads Ratings
Score 8.0 out of 10
N/A
Nielsen offers Digital Ads Ratings, an online display ad-oriented market intelligence product similar to the popular Nielsen Ratings for television.N/A
Pathmatics
Score 8.8 out of 10
N/A
Pathmatics is a marketing intelligence solution that tracks video, display, mobile, tablet, & native ads in the US, UK, Canada, and Australia. Pathmatics delivers industry benchmarks, newsfeeds that report on ad activity for specific customers, prospects, or competitors, and Pathsource insight around the full ad creation journey (from publisher to advertiser).N/A
Pricing
Nielsen Digital Ads RatingsPathmatics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Nielsen Digital Ads RatingsPathmatics
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Best Alternatives
Nielsen Digital Ads RatingsPathmatics
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.2 out of 10
D&B Hoovers
D&B Hoovers
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Nielsen Digital Ads RatingsPathmatics
Likelihood to Recommend
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Nielsen Digital Ads RatingsPathmatics
Likelihood to Recommend
Nielsen
I would definitely use Nielsen Digital Ads Ratings on all digital campaigns. This can work equally well for static digital campaigns as well as video digital campaigns. It helps digital buyers and planners with analysis at the end of campaigns and gives them results based on campaign criteria. It allows them to plan scenarios for future campaigns. It wouldn’t work so well on non-digital campaigns, but hopefully, in the future, it will allow for complete all channel analysis and data capture.
GC
Graeme Canter
Senior Operations Engineer
Read full review
Sensor Tower
No answers on this topic
Pros
Nielsen
  • Accurate data set
  • Robust results
  • Large-scale data
GC
Graeme Canter
Senior Operations Engineer
Read full review
Sensor Tower
No answers on this topic
Cons
Nielsen
  • Better integration
  • Cross media report
  • After sales support
GC
Graeme Canter
Senior Operations Engineer
Read full review
Sensor Tower
No answers on this topic
Return on Investment
Nielsen
  • Positive ROI on most digital campaigns
  • Reduces the manual work
  • Allows for more time planning
GC
Graeme Canter
Senior Operations Engineer
Read full review
Sensor Tower
No answers on this topic
ScreenShots