Nielsen Marketing Mix Modeling vs. Northbeam
Nielsen Marketing Mix Modeling vs. Northbeam
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Nielsen Marketing Mix Modeling | N/A | Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite. | N/A | |
 Northbeam | N/A | Northbeam is a marketing attribution solution that through the use of first-party data collection and machine learning, delivers actionable insights to DTC and ecommerce brands that result in a clear picture of customers’ buying behavior. | $999 per month |
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Nielsen Marketing Mix Modeling | Northbeam |
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| Nielsen Marketing Mix Modeling | Northbeam | |
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| Small Businesses |  Branch Score 7.6 out of 10 | Branch Score 7.6 out of 10 |
| Medium-sized Companies |  Piano Analytics Score 7.5 out of 10 | Piano Analytics Score 7.5 out of 10 |
| Enterprises | Piano Analytics Score 7.5 out of 10 | Piano Analytics Score 7.5 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
| Nielsen Marketing Mix Modeling | Northbeam | |
|---|---|---|
| Likelihood to Recommend | 1.0 (1 ratings) | - (0 ratings) |
| Nielsen Marketing Mix Modeling | Northbeam | |
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| Likelihood to Recommend |  Nielsen
 Jacob Landsman Senior Manager, Digital Performance Marketing | Northbeam No answers on this topic |
| Pros | Nielsen
Jacob Landsman Senior Manager, Digital Performance Marketing | Northbeam No answers on this topic |
| Cons | Nielsen
Jacob Landsman Senior Manager, Digital Performance Marketing | Northbeam No answers on this topic |
| Alternatives Considered | Nielsen
Jacob Landsman Senior Manager, Digital Performance Marketing | Northbeam No answers on this topic |
| Return on Investment | Nielsen
Jacob Landsman Senior Manager, Digital Performance Marketing | Northbeam No answers on this topic |
| ScreenShots |