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Nielsen Marketing Mix Modeling

Nielsen Marketing Mix Modeling
Formerly Nielsen Attribution / Visual IQ

Overview

What is Nielsen Marketing Mix Modeling?

Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution…

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Pricing

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What is Nielsen Marketing Mix Modeling?

Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Nielsen Marketing Mix Modeling?

Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It provides answers to critical marketing questions using performance models for data coverage and granularity, so you can make current and future marketing decisions with confidence.

The solution replaces Nielsen Attribution (formerly Visual IQ) , the marketing intelligence platform that offers a cross-channel attribution and marketing analytics suite. Visual IQ was acquired by Nielsen in October 2017.

Nielsen Marketing Mix Modeling Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

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Reviews

(1-1 of 1)
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December 21, 2018

My first MTA project

Jacob Landsman | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Incentivized
It was chosen to be used across the whole organization but, in reality, only 1 department uses it: digital.
  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
VisualIQ is 1 of 2 partners only that have access to FB impressions.
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