Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution…
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- Tech Details
The solution replaces Nielsen Attribution (formerly Visual IQ) , the marketing intelligence platform that offers a cross-channel attribution and marketing analytics suite. Visual IQ was acquired by Nielsen in October 2017.