Name: Nielsen Marketing Mix Modeling
Rating: 1 (2 reviews)
Author: Nielsen

Help Desk

Web and Video Conferencing

Customer Support

No-Code Development

Development

Admissions and Enrollment

School Management

Education

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Enterprise Content Management

Manufacturing Execution

PDF Editors

Privacy Policy Generators

Statistical Analysis

Visitor Management

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Referral

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Application Lifecycle Management (ALM)

Application Performance Management (APM)

Cloud Storage

Complex Event Processing

Composable Infrastructure

Configuration Management Databases

Fraud Detection

Integration Platform as a Service (iPaaS)

Internet Performance Monitoring

Log Management

Network Operating Systems

Network Performance Monitoring

SIP Trunking

SOA Application Gateways

Telecom Expense Management (TEM)

Unified Communications Monitoring

Vendor Risk Management

WiFi Hotspot

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Channel Management

Content Management

Email Deliverability

Email Marketing

Employee Advocacy

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Writing and Proofreading Tools

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Social Commerce

Sales

Chargeback Management

Clinical Data Management

Construction Management

Fleet Management

Membership Management

Municipal

Online Fax

Restaurant POS

Roofing

Simulation

Text Analysis

Travel Agency

Warranty Management

Vertical-Specific

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Users often recommend the following improvements for the software:

1. Allocate dedicated analytics and engineering resources for the initial integration and ongoing maintenance of the software. This ensures a smooth implementation process and addresses any potential issues that may arise.

2. Consider using incremental analysis for attribution instead of relying on Visual IQ or Algorithmic attribution. Incremental analysis provides more accurate tracking and measurement of marketing efforts, giving valuable insights into campaign performance and return on investment.

3. Include a payment clause that only starts when the tool is live or if the project go-live date is delayed by a certain number of months. This clause incentivizes timely delivery while mitigating financial risks associated with delays in tool deployment.

It is also recommended to read other reviews expressing similar concerns and push for the delivery of features offered by competitors without paying a premium for a category with many alternative options available in the market.

Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.

Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution accessible to everyone, whether they’re business users, analysts, or data scientists.

Business

Premium

Piano Analytics

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

Starter

Essentials

Growth

AdRoll

Nielsen Marketing Mix Modeling

Marketing Attribution

Likelihood to Recommend

As a global leader in measurement and information, we believe providing our clients a precise understanding of the consumer is the key to making the right decisions -- decisions that can lead to profitable growth. At Nielsen, we’re always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.

After nearly a century, we’re more focused and skilled than ever at providing the complete view of what consumers watch and buy through powerful insights that clarify the relationship between content and commerce. Whether our clients are in media, consumer packaged goods, telecom or advertising, our expansive data and measurement capabilities provide market context and confidence through our long history of innovation and integrity.

Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

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Senior Manager, Digital Performance Marketing

Visual IQ 2018-12-21 10:52:02

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Touch points

Home

Marketing Attribution Software

It was chosen to be used across the whole organization but, in reality, only 1 department uses it: digital.

Access to FB impressions.
TapAd device graph for stitching device ids to web cookies.

Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
Inflated clicks.
No connectors to import cost from media partners.

We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.

Adometry, Google Analytics Premium, Neustar MarketShare and Convertro

Nielsen Marketing Mix Modeling
Formerly Nielsen Attribution / Visual IQ

Overview

What is Nielsen Marketing Mix Modeling?