My first MTA project
Jacob Landsman | TrustRadius Reviewer
December 21, 2018

My first MTA project

Score 1 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Visual IQ

It was chosen to be used across the whole organization but, in reality, only 1 department uses it: digital.
  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
VisualIQ is 1 of 2 partners only that have access to FB impressions.
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.