Overall Satisfaction with Visual IQ
It was chosen to be used across the whole organization but, in reality, only 1 department uses it: digital.
- Access to FB impressions.
- TapAd device graph for stitching device ids to web cookies.
- Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
- Inflated clicks.
- No connectors to import cost from media partners.
- We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
VisualIQ is 1 of 2 partners only that have access to FB impressions.