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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    NMI Merchant Central

    Score8.8 out of 10
    N/ANMI Merchant Central, formerly IRIS CRM, is a payments-focused Customer Relationship Management (CRM) platform for independent sales organizations, banks, payment facilitators, and software providers. It manages the merchant lifecycle from prospecting and onboarding through underwriting, boarding, support, residuals, reporting, and portfolio management.N/A

    Thryv

    Score8.7 out of 10
    Small Businesses (1-50 employees)
    Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
    Pricing
    NMI Merchant CentralThryv
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    NMI Merchant CentralThryv
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    NMI Merchant CentralThryv
    Considered Both Products
    Network Merchants, LLC (NMI)
    No answer on this topic
    Thryv
    Chose Thryv
    Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.

    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    8 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    6 Answers
    Features
    NMI Merchant CentralThryv
    Email & Online Marketing
    Comparison of Email & Online Marketing features of NMI Merchant Central and Thryv
    Feature
    NMI Merchant Central
    -
    Ratings
    Thryv
    9.2
    8 Ratings
    22% above category average
    Dynamic content00 Ratings8.97 Ratings
    Ability to test dynamic content00 Ratings9.17 Ratings
    Landing pages00 Ratings10.01 Ratings
    Mobile optimization00 Ratings8.88 Ratings
    Email deliverability reporting00 Ratings9.17 Ratings
    List management00 Ratings8.96 Ratings
    Triggered drip sequences00 Ratings9.73 Ratings
    Lead Management
    Comparison of Lead Management features of NMI Merchant Central and Thryv
    Feature
    NMI Merchant Central
    -
    Ratings
    Thryv
    8.1
    7 Ratings
    19% above category average
    Lead nurturing automation00 Ratings8.76 Ratings
    Data quality management00 Ratings8.66 Ratings
    Automated sales alerts and tasks00 Ratings7.16 Ratings
    Campaign Management
    Comparison of Campaign Management features of NMI Merchant Central and Thryv
    Feature
    NMI Merchant Central
    -
    Ratings
    Thryv
    9.0
    5 Ratings
    19% above category average
    Calendaring00 Ratings9.05 Ratings
    Event/webinar marketing00 Ratings9.04 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of NMI Merchant Central and Thryv
    Feature
    NMI Merchant Central
    -
    Ratings
    Thryv
    6.7
    8 Ratings
    4% below category average
    Social sharing and campaigns00 Ratings9.48 Ratings
    Social profile integration00 Ratings4.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of NMI Merchant Central and Thryv
    Feature
    NMI Merchant Central
    -
    Ratings
    Thryv
    6.6
    7 Ratings
    5% below category average
    Dashboards00 Ratings9.17 Ratings
    Standard reports00 Ratings8.67 Ratings
    Custom reports00 Ratings2.01 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of NMI Merchant Central and Thryv
    Feature
    NMI Merchant Central
    -
    Ratings
    Thryv
    8.3
    6 Ratings
    45% above category average
    API00 Ratings7.93 Ratings
    Role-based workflow & approvals00 Ratings8.92 Ratings
    Customizability00 Ratings8.15 Ratings
    Best Alternatives
    NMI Merchant CentralThryv
    Small Businesses
    No answers on this topic
    HighLevel
    Score9.3 out of 10
    Medium-sized Companies
    No answers on this topic
    LocaliQ
    Score8.6 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    NMI Merchant CentralThryv
    Likelihood to Recommend
    9.0
    (3 ratings)
    9.5
    (8 ratings)
    Usability
    9.0
    (1 ratings)
    9.0
    (2 ratings)
    Support Rating
    9.0
    (1 ratings)
    10.0
    (4 ratings)
    User Testimonials
    NMI Merchant CentralThryv
    Likelihood to Recommend
    Network Merchants, LLC (NMI)
    It’s been 2 years since IRIS CRM is supporting me by supporting my business and I have seen enormous progress in my business so far which is a really good sign and is enough for me to be satisfied with it. According to me and as I have observed it is fully loaded with many useful tools that can help in uplifting a business. Removes the manual cycle from me entering every people's hours exclusively. We really evaluated Bullhorn cover and tab it was not awful by any means.
    Incentivized
    Read full review
    Thryv
    What I have found to be the most critical for my business as a customer of Thryv is the ability to provide an invoice and accept payment with direct linking to my bank account. This has had a dramatic positive impact on my cash flow.
    Incentivized
    Read full review
    Pros
    Network Merchants, LLC (NMI)
    • the new clients can be onboarded within minutes and this stands out among other competitive applications
    • has ROI calculator within the website making it hassle free
    • Shows up risk flags of clients with special monitorX
    Incentivized
    Read full review
    Thryv
    • Customer service is FANTASTIC!
    • Put regularly used and needed tasks under one umbrella.
    • Makes it easy to schedule and post to Social Media
    Incentivized
    Read full review
    Cons
    Network Merchants, LLC (NMI)
    • Some minor design issues in the record communication interface. For example, replying to an existing email thread within the record set does not capture the entire communication or signatures.
    • Workflow customization is not easy for all users and can require some coding skills on the back end.
    • Linking forms from external websites is one feature that isn't very intuitive. Some leads are better inputted manually.
    Incentivized
    Read full review
    Thryv
    • Offer an automated rewards program for my customer based on their spending and their referrals.
    • Since I use Shopify and they host me it would be nice to get a financial break for not using that part of the package.
    • Maybe providing apps.
    Incentivized
    Read full review
    Usability
    Network Merchants, LLC (NMI)
    It is a wonderful software with an automated messaging service. It has helped us in having a better knowledge of our customer’s needs, preferences, and habits, and by knowing all these we have improved our business. Security is my basic concern and the fact that it has a disabled human element from the business equation are the things that I don’t really like in it.
    Incentivized
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    Thryv
    It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
    Incentivized
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    Support Rating
    Network Merchants, LLC (NMI)
    It has enabled us to keep a record of the demographics of our clients and eventually we can develop a better understanding of our clients that will lead us to uplift our business. With its amazing sales tool, we have developed a strong relationship with our clients, and helped us in creating a good brand image. We really adore the convenience of managing and reporting data. It is quite easy to handle and all our business is depended on it and it helped us in gaining more loyal customers.
    Incentivized
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    Thryv
    Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
    Incentivized
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    Alternatives Considered
    Network Merchants, LLC (NMI)
    The one thing I loved about the agreement express over AuditGenius was the organization of loans to be audited, it is very organised as per the client and his portfolio and shows up flags while the AuditGenius has the list and seems very odd. But also in customer usage, I found many of my business partners using agreement express for the quick onboarding and also for ROI which indeed gave me a strong feeling about the application.
    Incentivized
    Read full review
    Thryv
    Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.
    Read full review
    Return on Investment
    Network Merchants, LLC (NMI)
    • The cost is a bit higher than other options (~$1300/mo), which can be seen as a negative in an absolute sense.
    • The improvement in workflow management has been significant, and has saved at least 50 man-hours per week across our organization.
    • Accurate rolling sales data reporting has been critical in defining quality metrics. This benefit is more indirect, but it has allowed us to better respond to changes in customer complaint trending.
    Incentivized
    Read full review
    Thryv
    • Increased Social Media Presence has kept us in touch with clients
    • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
    Incentivized
    Read full review
    ScreenShots

    Thryv Screenshots

    Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments