OnAudience vs. The Weather Company

Well suited:

• Forecasting for severe weather events.
• Generating overall seasonal trends in upcoming weather patterns.
• Content is easy to read and understand.
• Great for business decision-makers, c-level executives.

Not well-suited:

• Year ahead forecasts.
• Data that can be trusted as finite days before a weather event. The data and forecasts can change often, so remaining up to date is key.

Incentivized

• Detailed forecasts.
• Hyper-local forecasts.
• Daily updated local and meaningful forecast for our business.

Incentivized

• Forecasts are not always accurate.
• Winter weather forecasts are now often now-casted which can be challenging for proactive planning.
• Would love to see more tips on how businesses can prepare for severe weather by the use of the Weather Company’s data.

Incentivized

Support for the Weather Company has not been an issue. The predictive analytics processes that they use allow them to remain a strong force in the world of weather patterns and forecasts. Brand recognition allows them to continue to grow and develop in a world that is not as crowded as other predictive analytics areas.

Incentivized

Insightful meteorologists that both understands the science of weather and also understands our business needs.

Incentivized

• Better confidence in the weather forecast.

Incentivized