OnAudience

OnAudience is a global audience data provider, empowering advertisers, agencies, and brands to run more effective, data-driven campaigns worldwide. The company specializes in providing data and technologies to international markets, helping businesses better understand and reach their target audiences with precision and confidence.

OnAudience collects data from over 200 markets, and offers a portfolio of mobile, desktop, and CTV data. OnAudience’s data resources enable marketers to identify the right target groups, personalize messages, and tailor campaigns to users’ real interests and behaviors.

OnAudience has introduced Audience Intelligence - this solution enhances agency productivity by streamlining the process of audience creation. In practice, it means for the media planners speeding up the process of custom audience segment creation. By simply pasting a campaign brief, users receive ready-to-activate audience proposals within seconds.

OnAudience boasts over 3,000 predefined audience segments that can be activated through major DSPs and third-party marketplaces. These segments cover diverse categories, from shopping behavior and demographic traits to industry-specific and CTV audiences, making it easier for marketers to find the right users at the right time.

OnAudience states that their data sets are GDPR-compliant, accurate, and continuously updated, ensuring privacy, quality, and reliability in all advertising activities.