Name: OnAudience
Rating: 8.6 (3 reviews)
Author: OnAudience.com

Customer Training

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Web and Video Conferencing

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Batch Management Software

Cross-Browser Testing

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Mobile App Development

PHP Frameworks

Product Analytics

Virtual Reality

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Learning Management

Online Proctoring Software

Education

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Data Extraction

Emissions Management

Intellectual Property (IP) Management

Privacy Policy Generators

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Accounting

Crypto Tax

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Applicant Tracking

Compensation Management

Corporate Learning Management

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HR Management

Payroll

Relocation

Talent Intelligence

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Workforce Analytics

Workforce Management

Human Resources

3D Printing

Cloud Storage

Consulting and Advisory Services

DevOps

Distributed Denial of Service (DDoS) Protection

Fraud Detection

Integration Platform as a Service (iPaaS)

IoT Device Management

Mobile Identity

Network Performance Monitoring

Sensitive Data Discovery

Software Composition Analysis (SCA)

Storage as a Service (STaaS)

Time Series Databases

User Virtualization

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

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Marketing Automation

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Survey & Forms Building

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AI Meeting Assistants

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Lead Generation

Product Configuration

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Cloud Infrastructure Entitlement Management

Cloud Security Posture Management

Secure Access Service Edge (SASE)

Secure Service Edge (SSE)

Security

Church Management

Construction Workforce Management

Financial Services CRM

Fleet Management

Geographic Information

Intelligent Document Processing

Internet of Medical Things

Vertical-Specific

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Oracle Marketing

### Data Management and Integration
User feedback on OnAudience's data management and integration functionality varies, with some highlighting its benefits and others noting room for improvement in data collection and integration. While some users appreciate the platform's ability to manage large data sets from multiple clients effectively, others find the setup process challenging. The availability of audience reports and the integration with leading DSPs are seen as valuable features, although there are concerns about the time required to collect user data. In general, users acknowledge the flexibility of the platform and the support provided by the team in navigating its features. The automated audience reports are particularly praised for providing valuable insights into target audiences. Additionally, the functionality to create segments based on user characteristics is noted as a unique and logical feature that sets OnAudience apart in the data management and integration landscape.

### Data Analysis and Reporting
Users consistently praise OnAudience's comprehensive data analysis and reporting capabilities. The platform's ability to provide detailed audience reports, analyze big data sets, and offer valuable insights into target audiences has garnered positive feedback. Additionally, users appreciate the ease of generating automated audience reports and utilizing AI solutions for predictive research. OnAudience's flexibility in integrating data from various digital assets and the availability of free audience reports have also been highlighted as key strengths by reviewers. The platform's support team has been commended for their assistance in setting up and optimizing data analysis processes. Furthermore, OnAudience's access to extensive 3rd party data sets has been noted as beneficial for users seeking specific audiences and external data sources.

### Third-Party Data Utilization
The reviews highlight that users find OnAudience's third-party data utilization capabilities to be a significant asset in their marketing efforts. The flexibility and ease of integration with various digital assets, coupled with the extensive 3rd party data sets available, have been particularly lauded. Users appreciate the ability to target specific audiences and reach new potential customers effectively through the utilization of OnAudience's third-party data warehouse. The positive experiences shared by users indicate that OnAudience's third-party data utilization functionality is a valuable resource for enhancing marketing strategies.

### Campaign Management and Targeting
Users consistently praise OnAudience for its campaign management and targeting capabilities. They highlight the platform's effectiveness in reaching and engaging with their target audience through tailored ads. The ability to build segments and conduct targeted campaigns has proven to be a valuable asset for users, allowing them to optimize their marketing efforts and enhance their ROI. OnAudience's focus on accurate targeting and reaching specific market segments has been well-received by users, who appreciate the platform's contribution to their campaign success.

### Customer Acquisition and Market Expansion
Users generally praise OnAudience's customer acquisition and market expansion capabilities. They highlight the platform's effectiveness in reaching new clients from diverse markets and acquiring new potential customers, particularly in the B2B sector. The ability to leverage audience data and target specific user segments has led to increased click-through rates and revenue growth for many users. The platform's integration with leading DSPs and access to extensive 3rd party data sets have been instrumental in expanding user reach and delivering tailored messages to the right audience. Additionally, users appreciate the ease of managing large data sets for multiple clients and segmenting them based on market, products, or user behavior to enhance customer acquisition strategies.

Users have been able to optimize their project management process with the help of this software. They have found it valuable for efficiently tracking and managing tasks. The software's user-friendly interface and intuitive navigation have earned praise from reviewers. Improved collaboration among team members has been reported by many users. Customers appreciate the robust reporting capabilities, which provide valuable insights into project progress. The software's flexibility in adapting to various project management methodologies has also been highlighted. Seamless integration with other tools allows for centralization of project-related information in one place. Users have expressed satisfaction with how the software helps them stay organized and meet project deadlines effectively. Overall, the product has contributed to increased productivity and efficiency in project workflows.

Well-designed User Interface: Many users have found the product's user interface to be well-designed and intuitive. They appreciate how easy it is to navigate and perform tasks, suggesting that the interface is user-friendly and visually appealing.

Helpful Customer Support: Several reviewers have praised the company's customer support for being helpful. This indicates that users had a positive experience when seeking assistance or resolving any issues they encountered. Good customer support can enhance the overall user experience and contribute to customer satisfaction.

User-Friendly Navigation: A number of customers have mentioned that they find the navigation within the product to be user-friendly. They are able to easily find what they need and move around different sections without confusion. The intuitive navigation contributes positively to their overall experience with the product.

Confusing and unintuitive user interface: Several users have found the user interface to be confusing and unintuitive, making it difficult for them to perform tasks efficiently. They expressed frustration with the lack of intuitiveness in navigating through the software, which has hindered their productivity.

Unhelpful customer support: Users have mentioned that the customer support provided by the company was unhelpful and did not adequately address their concerns. They felt that their issues were not resolved satisfactorily, leading to dissatisfaction with the level of support provided.

Lack of user-friendly features and functionality: Many users have expressed frustration with the software's lack of user-friendly features and functionality. They highlighted that this limitation has impacted their productivity negatively, as they struggle to find essential tools or perform specific actions easily.

Users commonly recommend OnAudience DMP for the following reasons:

- Users find that OnAudience DMP is useful in staying up-to-date with campaign results and generating online reports. It allows them to monitor and analyze their campaign's progress effectively.

- Reviewers recommend OnAudience DMP for its capability to target specific audiences and analyze current audience data. They appreciate the ability to make data-driven decisions and optimize their marketing strategies accordingly.

- Users appreciate the accessibility of OnAudience DMP to large external data sets. This feature proves beneficial for companies working with Big Data, as it allows them to leverage extensive information for various purposes such as building AI solutions and gaining deeper insights into their target audiences.

Additionally, users recommend using OnAudience DMP as a replacement for multiple analytical and data collection tools. It saves time and simplifies processes by consolidating various functionalities into a single platform. OnAudience DMP also facilitates the creation of user segments and provides a better understanding of user characteristics, aiding businesses in refining their targeting strategies more effectively.

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

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OnAudience

Data Management Platforms (DMP) are one component of what is often referred to as "Ad Tech" or digital advertising technology. A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers. The most typical use is to house structured information from a number of different systems and organizing it at the customer level (if it’s about your customers or prospects), or at the cookie level (if the person is unknown).

Data Management

View on features available on DMP OnAudience.com.

OnAudience.com

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Access to Third-party Data Providers

Data transfer to ad networks and exchanges for media buys.

Data Classification

Classification of data is organizing it into taxonomies

Audience taxonomy

Software enables construction and organization of site data into a structured taxonomy.

Tag Management

Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy

Data Analysis Dashboard

Dashboard enabling data to be segmented to help reach audiences more precisely.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

DMP Analytics

Campaign Analytics

Dashboard for measuring and comparing campaign performance.

Audience Analytics

Visibility into the performance of different audience segments

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OnAudience

Overview

What is OnAudience?