TrustRadius

OpinionX vs. Sawtooth Lighthouse Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
OpinionX
Score 0.0 out of 10
N/A
OpinionX is a quantitative research and survey platform designed for measuring user preferences, mapping customer segments, and testing pricing changes. The platform enables in-house researchers to execute specialized methodologies without requiring external agencies or specialized statistical training. Research Methodologies The platform supports several research frameworks for data collection and analysis: Conjoint Analysis:…
$360
per year
Lighthouse Studio
Score 10.0 out of 10
N/A
Sawtooth Software headquartered in Provo offers the Lighthouse Studio survey research tool as an advanced platform for Conjoint Analysis and MaxDiff. With it, users can create balanced experimental designs hand-in-hand with traditional survey questions.N/A
Pricing
OpinionXSawtooth Lighthouse Studio
Editions & Modules
Ask
$360
per year
Analyze
$900
per year
No answers on this topic
Offerings
Pricing Offerings
OpinionXLighthouse Studio
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Features
OpinionXSawtooth Lighthouse Studio
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
OpinionX
-
Ratings
Sawtooth Lighthouse Studio
6.5
1 Ratings
21% below category average
Themes00 Ratings6.01 Ratings
Custom logo/branding00 Ratings7.01 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
OpinionX
-
Ratings
Sawtooth Lighthouse Studio
9.0
1 Ratings
6% above category average
Changes to live survey00 Ratings8.01 Ratings
Question design help00 Ratings9.01 Ratings
Multiple question types00 Ratings10.01 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
OpinionX
-
Ratings
Sawtooth Lighthouse Studio
10.0
1 Ratings
18% above category average
Survey logic flexibility00 Ratings10.01 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
OpinionX
-
Ratings
Sawtooth Lighthouse Studio
6.0
1 Ratings
30% below category average
Response tracking00 Ratings6.01 Ratings
Data export00 Ratings4.01 Ratings
Standard reports00 Ratings5.01 Ratings
Analytics00 Ratings9.01 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
OpinionX
-
Ratings
Sawtooth Lighthouse Studio
10.0
1 Ratings
15% above category average
Access controls00 Ratings10.01 Ratings
Compliance00 Ratings10.01 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
OpinionX
-
Ratings
Sawtooth Lighthouse Studio
10.0
1 Ratings
21% above category average
Respondent restrictions00 Ratings10.01 Ratings
User Ratings
OpinionXSawtooth Lighthouse Studio
Likelihood to Recommend
-
(0 ratings)
9.0
(1 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
OpinionXSawtooth Lighthouse Studio
Likelihood to Recommend
OpinionX
No answers on this topic
Sawtooth Software
Anyone wanting to design and analyze advanced studies, particularly those that incorporate discrete choice modeling (such as MaxDiff and / or Conjoint) should be using Sawtooth Lighthouse Studio. The capabilities and flexibility offered by this platform for these choices is far beyond any other platform I am aware of. It is less appropriate where you need the survey tool to 'play well with others.' Two examples: 1) pulling in live data streams so they can be cleaned and visualized. 2) Integrating into any service where an API call is appropriate such as adding / removing people from a mailing list, incentive management tool, or qualitative community tool.
Nathan Wiggin | TrustRadius Reviewer
Nathan Wiggin
Chief Solutions Manager
Read full review
Pros
OpinionX
No answers on this topic
Sawtooth Software
  • Powerful programming capabilities
  • Advanced analysis
  • Fantastic customer and technical support
  • Good documentation
Nathan Wiggin | TrustRadius Reviewer
Nathan Wiggin
Chief Solutions Manager
Read full review
Cons
OpinionX
No answers on this topic
Sawtooth Software
  • They could focus on integrating API type functionality
  • I would love if the data came out labeled
  • I am not a fan of the 'limited' time a study can stay up. This causes issues with longitudinal studies.
Nathan Wiggin | TrustRadius Reviewer
Nathan Wiggin
Chief Solutions Manager
Read full review
Usability
OpinionX
No answers on this topic
Sawtooth Software
It is incredibly powerful, very rhobust and has fantastic support. The only reasons I'm not giving it a higher rating are 1) There is a very steep learning curve when it comes to designing more complex studies. 2) It is difficult to get Sawtooth Lighthouse Studio to 'talk' to other systems as the Perl upon which it is built is not really designed to work with API calls, etc.
Nathan Wiggin | TrustRadius Reviewer
Nathan Wiggin
Chief Solutions Manager
Read full review
Support Rating
OpinionX
No answers on this topic
Sawtooth Software
I cannot explain how great the support team is. They are prompt and very thorough in their responses.
Nathan Wiggin | TrustRadius Reviewer
Nathan Wiggin
Chief Solutions Manager
Read full review
Alternatives Considered
OpinionX
No answers on this topic
Sawtooth Software
While QuestioPro has the capability to build surveys and even do some advanced analysis, it is less powerful (and less intuitive) than Sawtooth Lighthouse Studio. It cannot handle studies with the complexity we are used to designing. The CMNTY Platform was initially sold to us as a combined Quant / Qual platform, but we found very quickly that the quant side of it is extremely limited.
Nathan Wiggin | TrustRadius Reviewer
Nathan Wiggin
Chief Solutions Manager
Read full review
Return on Investment
OpinionX
No answers on this topic
Sawtooth Software
  • Our business is survey data so we rely heavily on sawtooth
  • The advanced design and analytics are incredibly useful
  • Negative - I wish it would work natively with API calls
Nathan Wiggin | TrustRadius Reviewer
Nathan Wiggin
Chief Solutions Manager
Read full review
ScreenShots

OpinionX Screenshots

Screenshot of the crosstab segmentation feature, allowing researchers to compare multiple segments at once with a color-coded heatmap to identify differences between how groups voted on preference measurement studies like maxdiff, pairwise comparison, or conjoint analysis.Screenshot of an example of the automated visual charts dashboard that OpinionX provides, in this case using conjoint analysis survey results.Screenshot of OpinionX's conjoint analysis market simulatorScreenshot of rejection rate analysis on 'none of the above' votes cast in a conjoint analysis survey.Screenshot of an example of a respondent voting on a conjoint analysis survey hosted on OpinionX.