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Optimizely Personalization vs. Personyze

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Personalization
Score 7.4 out of 10
N/A
Optimizely Personalization helps marketers optimize digital experiences that drive conversions and customer loyalty. Used to plan and collaborate on personalization programs of any size or scale, Personalization delivers flicker-free 1:1 experiences and measures impact against the metrics that matter.N/A
Personyze
Score 9.0 out of 10
N/A
Personyze is a personalization toolkit that provides tools to create engaging experiences on websites and across channels, using a combination of behavioral targeting, interest-based recommendations, and personalized email broadcasting. The vendor states Personyze works on any website regardless of platform and can integrate with any CRM, any third-party email solution, and any analytics solution, and comes with Google Analytics integration and internal analytics out-of-the-box.…
$250
per month
Pricing
Optimizely PersonalizationPersonyze
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Optimizely PersonalizationPersonyze
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Optimizely PersonalizationPersonyze
Best Alternatives
Optimizely PersonalizationPersonyze
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 9.0 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 9.0 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
Dynamic Yield
Dynamic Yield
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Optimizely PersonalizationPersonyze
Likelihood to Recommend
7.0
(1 ratings)
-
(0 ratings)
Usability
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
Optimizely PersonalizationPersonyze
Likelihood to Recommend
Optimizely
less appropriate for highly regulated industries where concerns around data privacy and the need for extensive security configurations may limit its effectiveness and delay deployment.
Verified User
Anonymous
Read full review
Personyze
No answers on this topic
Pros
Optimizely
  • AI-Driven Recommendations and Targeting
  • Behavioral Targeting and Segmentation
  • Experimentation and Testing within Personalization Campaigns
Verified User
Anonymous
Read full review
Personyze
No answers on this topic
Cons
Optimizely
  • Limited OOTB Integrations
  • Scalability with advanced features
  • Complecity in setup
Verified User
Anonymous
Read full review
Personyze
No answers on this topic
Usability
Optimizely
it's a robust tool that is capable of handling most user needs
Verified User
Anonymous
Read full review
Personyze
No answers on this topic
Alternatives Considered
Optimizely
features and AI capabilities
Verified User
Anonymous
Read full review
Personyze
No answers on this topic
Return on Investment
Optimizely
  • increased conversion rate
  • improvedcustoemr retention
  • faster experimentation
Verified User
Anonymous
Read full review
Personyze
No answers on this topic
ScreenShots

Optimizely Personalization Screenshots

Screenshot of Collaboration: The place to manage and collaborate on personalization campaigns. Programs can be orchcestrated from the calendar view, and ideas can be captured from anywhere in the organization.Screenshot of Visual Editor: A "what you see is what you get" tool used to create personalized experiences and preview exactly what audiences will see.Screenshot of Personalization Campaign Results: These measure the effectiveness of personalization efforts, offering a breakdown of each experience, key metrics, and a measure of how well these personalized experiences perform compared to the standard experience.Screenshot of Contextual Multi-arm Bandits: AI-powered 1:1 personalization that serves the most relevant experience to each individual, increasing engagement and conversion rates.Screenshot of Experience Templates: Pre-built templates for web page components like count-down timers, banners, exit intent pop-ups, etc. make it easier for marketers to create on-brand experiences for their personalization campaigns.

Personyze Screenshots

Screenshot of Segmentation Engine Show segmented content to your visitors using 70+ visitor data characteristics.Screenshot of Recommendation Engine Harness the power of AI to recommend the content and/or products that each visitor is most likely to be currently interested in, on website, emails, and apps.Screenshot of AB testing A/B testing is available on any piece of content created or edited by Personyze. Any change or set of changes can be tested, using two or more testing groups, optional control groups, and various rotation settings. You can review detailed statistics on the test results, including statistical significance to help you determine the winner.Screenshot of Content widgets Personyze’s toolbox of widgets includes a WYSIWYG editor to change text, images, buttons, and other elements of your pages visually, or widgets to add new content to your site with ready-made templates, such as a banner and popup manager with various behaviors including trigger on site exit intent, and forms, timers, product and content recommendations, and more.Screenshot of Integrations and data Personyze is a hub where your data from various sources turns into automated personalization marketing in real time, allowing you to perform pinpoint targeting, using maximum data for AI-powered recommendations, inserting dynamic variables like company name into your content, and supporting complex workflow logic.Screenshot of Detailed Reporting Dashboard Personyze is automatically tracking views, impressions, clicks, and purchases, and can be set to track many more behaviors or sets of behaviors, all of which can be used as key metrics in A/B testing, displayed on a detailed reporting dashboard.