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Optimove vs. SAS 360 Plan

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimove
Score 6.0 out of 10
N/A
Optimove is a retention automation platform designed to help marketers analyze and optimize campaigns with the goal of reducing churn.N/A
SAS 360 Plan
Score 8.9 out of 10
N/A
Formerly SAS Marketing Operations Management, a solution to integrate and manage all marketing processes for greater consistency, efficiency and effectiveness – from marketing strategy development and planning to content creation, campaign execution and post-campaign analysis.N/A
Pricing
OptimoveSAS 360 Plan
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
OptimoveSAS 360 Plan
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWherever you are on your marketing journey, you want a solution tailored to your specific needs and approach. Optimove’s Customer-Led Marketing Platform empowers you to start with your customers and win their loyalty for life.—
More Pricing Information
Community Pulse
OptimoveSAS 360 Plan
Best Alternatives
OptimoveSAS 360 Plan
Small Businesses
HubSpot Marketing Hub
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Score 8.7 out of 10
Adobe Marketing Cloud
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Score 9.0 out of 10
Medium-sized Companies
HubSpot Marketing Hub
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Score 8.7 out of 10
Brandfolder
Brandfolder
Score 8.4 out of 10
Enterprises
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
Adobe Marketing Cloud
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Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OptimoveSAS 360 Plan
Likelihood to Recommend
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
OptimoveSAS 360 Plan
Pros
Optimove
No answers on this topic
SAS
  • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
  • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
  • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
Verified User
Anonymous
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Cons
Optimove
No answers on this topic
SAS
  • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
  • Missing feature: Hubspot CRM integration.
Verified User
Anonymous
Read full review
ScreenShots

Optimove Screenshots

Screenshot of Optimove’s predictive micro-segmentation technology, which powers the delivery of tailored messages, offers and promotions to individual customer personas, fostering both improved short-term engagement and long-term brand loyalty. Customers with similar expressed or implied characteristics and preferences are grouped into dynamic micro-segments, which are the building blocks of hyper-personalized relationship marketing campaigns.Screenshot of Optimove's customized predictive customer model, that reflects the user's distinct business DNA and unique customer data. This customer model integrates information from four main sources: first-party raw data, on-site/in-app user activity, third-party data and campaign response history. This consolidated dataset is continuously maintained as a 360° Single Customer View, accessible to the organization as a marketer’s data mart, and used to orchestrate individualized customer relationships across all available channels.Screenshot of how Optimove transforms a digital platforms into personalized experiences with individualized content recommendations from the first visit. This helps to increase a marketing campaigns’ engagement and effectiveness with personalized and timely messaging, and enables users to stay ahead of their audiences' evolving interests by discovering and showcasing the most popular content in real-time.Screenshot of how Optimove empowers marketers to orchestrate multi-channel customer communications, and to create customer-led journeys by combining a distinct messaging prioritization and customer exclusion framework with Optimove’s realtime decisioning engine.Screenshot of Optibot, a relationship marketing bot, which surfaces actionable insights for the continuous optimization of customer communications. By autonomously identifying untapped revenue opportunities within a customer base, Optibot makes it possible to leverage data for ongoing performance improvement on a large scale.