SAS 360 Plan

Score8.9 out of 10

15 Reviews and Ratings

What is SAS 360 Plan?

Formerly SAS Marketing Operations Management, a solution to integrate and manage all marketing processes for greater consistency, efficiency and effectiveness – from marketing strategy development and planning to content creation, campaign execution and post-campaign analysis.

Categories & Use Cases

Verified User

Analyst in Information Technology (201-500 employees employees)

Pros

Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

Cons

It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
Missing feature: Hubspot CRM integration.

Other Software Used

Salesforce Marketing Cloud Email Studio, Salesforce Analytics Cloud