Paper.li vs. SnapApp Interactive Content Marketing (discontinued)

You don't have a bandwidth to come up with new fresh content daily for Twitter but want to keep the account active.

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Delivering appropriate content to your audience is easy and easy to increase reach. In its field, Snapapp excels. According to me, the ABM tracking is one of the most useful features. I can track my organization's strengths and weaknesses and work on them simultaneously. Through Audience intelligence I can analyse what engages my audience and whats not.

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• Adds visibility to your account - set the criteria up and have the ejournal run automatically sending out tweets daily that tag other industry handles and hashtags. By doing so you will keep your account active with minimal time investment.
• Pose as a thought leader by sharing relevant content and industry news and get more Twitter followers
• Get free traffic to your pages by expanding on your company or service in the bio section and linking back

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• Organically involves the potential client.
• Intelligently captures and utilizes clients' pain points to more effectively engage and close.
• Kinder, gentler selling voice!

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• Lots of great features are no longer there

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• Mobile - It is not always easy to determine how you content will look for mobile. The responsiveness is also not always on par. I thinkthey are working on this.
• Price - As always would love to have more flexibility on price. It is pretty well priced but the cost per lead is still a bit high.

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We recently decided not to renew our use of SnapApp. Due to the lack of integration with our version of Eloqua (without an added cost), we determined this was not where we wanted to spend our marketing dollars. We are also streamlining our data collection processes, expanding our employee numbers, and working towards other goals as a marketing department as a company. SnapApp just didn't help us meet those goals

Real team standing behind the product.

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I have tried Scoop.it but it's not really an alternative. I'm not aware of any other products similar to Paper.li

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Although not a direct comparison (Canva is an online graphic design application), it has many of the editing features that I think would greatly benefit SnapApp's usability. However, as far as I'm aware, SnapApp is one of the only online platforms designed to create interactive content and is accessible for a basic user.

• SnapApp has really boosted lead generation in channels where we've struggled e.g. our company blog, owned (not paid) social media, etc.
• It allows us to create engaging experiences for our prospects that aren't really available through other means.