Piano Activation vs. WebEngage

Piano Composer is well suited to news publishers in particular currently, but in theory this tool could be used by any organisation that relies on a paywall or advertising to generate revenue. Their increasingly powerful segmentation tool would also be very useful to many companies, as you can target particular users very easily or rely on their algorithms to do it for you and learn to optimise over time. I also think that if you have a sales pipeline/funnel that you want to nurture users through, Piano Composer can help you to do that.

Incentivized

WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.

Incentivized

• Very easy to use interface
• Powerful algorithms to improve targeting
• Great engagement with clients about improvements and future roadmaps

Incentivized

• Ease in creating user journeys.
• Easy implementation of APIs.
• Good reporting dashboard and scheduling features.
• Segmentation of the users is easy.

Incentivized

• Acquires companies often and integration of these sometimes cause bugs and outages
• Can be slow to load sometimes
• Any custom work you need done by their developers takes far too long

Incentivized

• Relays
• Onsite should have more options of templates.
• Backend support for better reachability of the channels.
• Cohort studies should be more customizable.

Incentivized

Optimizely is a great platform for A/B testing with multiple variants and across a range of devices, browsers etc. What makes Piano Composer different is that you can add tests within your flows - specifying exactly where and why you want things to happen, whilst still building the rest of your experiences around this. The other huge benefit to Piano Composer is that it contains their Customer Segmentation engine and processing this data with their proprietary algorithms, so it is taking everything it knows about your users and including this in the segmentation process, which I think it much more powerful.

Incentivized

WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.

Incentivized

• Increased digital subscriptions substantially
• Enables quick and easy testing, which saves lots of time
• Is quite expensive as a tool overall, so you need to balance the benefits to the number of users you have

Incentivized

• Helped in lowering cost of marketing.
• Driving higher volume of Direct Sales.
• Increasing conversion rate on the website.
• Increasing lead to sale ratio.

Incentivized