TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Piano Audience

    Score8.8 out of 10
    N/APiano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent.N/A

    Uncat

    Score10 out of 10
    N/AN/A

    $5

    per month

    Pricing
    Piano AudienceUncat
    Editions & Modules
    No answers on this topic
    Basic
    $5
    per month
    Offerings
    Pricing Offerings
    Piano AudienceUncat
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Piano AudienceUncat
    Small Businesses
    Twilio Segment
    Score8.4 out of 10
    No answers on this topic
    Medium-sized Companies
    Treasure AI
    Score9 out of 10
    Adobe Audience Manager
    Score7.9 out of 10
    Enterprises
    Treasure AI
    Score9 out of 10
    Adobe Audience Manager
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Piano AudienceUncat
    Likelihood to Recommend
    8.3
    (3 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Piano AudienceUncat
    Likelihood to Recommend
    Piano Software
    Depending on the user segment created, it allows us for example to use the recommendation engine pop-up feature among other alternatives, it can also take effective action for media sites, such as in-site migration promotion and member registration/campaign recommendation. According to the user access record measured by Cxense tag measurement.
    Incentivized
    Read full review
    Uncat
    It is an amazing tool for clients that purchase many different types of products from Amazon where it is impossible for an outsourced bookkeeper to know how to code each purchase. For clients that use the same vendors for the same purposes month after month it may not be very beneficial.
    Incentivized
    Read full review
    Pros
    Piano Software
    • Provides a better understanding of customers
    • It is based on highly impressions data from online advertising channels
    Incentivized
    Read full review
    Uncat
    No answers on this topic
    Cons
    Piano Software
    • Data may be collected incorrectly.
    • Some of the derivations of user behavior may not be exact.
    Read full review
    Uncat
    No answers on this topic
    Alternatives Considered
    Piano Software
    It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a good Simplification and unification of data
    Incentivized
    Read full review
    Uncat
    No answers on this topic
    Return on Investment
    Piano Software
    • With the recommendation engine feature, we were able to improve the way related articles are displayed at the end of articles on media sites.
    • The CTR increased from 4-5% to 5-6%, and since it was originally a large-scale site, even a 1% improvement resulted in a large increase in PV.
    • In some cases, the pop-up feature was able to increase the number of members acquired through the campaign by approximately 15% compared to the previous campaign.
    Incentivized
    Read full review
    Uncat
    No answers on this topic
    ScreenShots