Piktochart vs. SnapApp Interactive Content Marketing (discontinued)

Piktochart is great for designing infographics that require detailed information to be presented in a visually pleasing way. The fact that infographics are automatically split into segments, or 'blocks' helps with designing professional looking content quickly. There is also a wide range of templates that can be used so there's no need to start from scratch.

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Delivering appropriate content to your audience is easy and easy to increase reach. In its field, Snapapp excels. According to me, the ABM tracking is one of the most useful features. I can track my organization's strengths and weaknesses and work on them simultaneously. Through Audience intelligence I can analyse what engages my audience and whats not.

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• Allows teams to create graphs in a wide range of styles and colours
• Allows the user to create infographics in different segments for easy designing
• Allows the user to create visual timelines quickly with no fuss

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• Organically involves the potential client.
• Intelligently captures and utilizes clients' pain points to more effectively engage and close.
• Kinder, gentler selling voice!

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• When opening a file, it would be better if it opened in a new tab

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• Mobile - It is not always easy to determine how you content will look for mobile. The responsiveness is also not always on par. I thinkthey are working on this.
• Price - As always would love to have more flexibility on price. It is pretty well priced but the cost per lead is still a bit high.

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We recently decided not to renew our use of SnapApp. Due to the lack of integration with our version of Eloqua (without an added cost), we determined this was not where we wanted to spend our marketing dollars. We are also streamlining our data collection processes, expanding our employee numbers, and working towards other goals as a marketing department as a company. SnapApp just didn't help us meet those goals

Real team standing behind the product.

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Piktochart is cheaper than Canva, and better for building long-form infographics that require a large amount of data to be presented visually. It is also much easier to learn for new team members than Pixlr

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Although not a direct comparison (Canva is an online graphic design application), it has many of the editing features that I think would greatly benefit SnapApp's usability. However, as far as I'm aware, SnapApp is one of the only online platforms designed to create interactive content and is accessible for a basic user.

• Piktochart is a lot cheaper than similar products and quicker to learn

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• SnapApp has really boosted lead generation in channels where we've struggled e.g. our company blog, owned (not paid) social media, etc.
• It allows us to create engaging experiences for our prospects that aren't really available through other means.