PostUp vs. Pure360

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PostUp
Score 2.7 out of 10
N/A
Email marketing and audience development solution to grow, engage and monetize audiences​N/A
Pure360
Score 7.0 out of 10
N/A
N/AN/A
Pricing
PostUpPure360
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
PostUpPure360
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
PostUpPure360
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
PostUp
9.3
1 Ratings
14% above category average
Pure360
7.6
2 Ratings
6% below category average
WYSIWYG email editor10.01 Ratings8.02 Ratings
Email deliverability reporting9.01 Ratings8.02 Ratings
List management9.01 Ratings8.02 Ratings
Dynamic content00 Ratings8.02 Ratings
Ability to test dynamic content00 Ratings7.01 Ratings
Landing pages00 Ratings7.01 Ratings
A/B testing00 Ratings6.02 Ratings
Mobile optimization00 Ratings8.02 Ratings
Triggered drip sequences00 Ratings8.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
PostUp
10.0
1 Ratings
27% above category average
Pure360
5.7
2 Ratings
29% below category average
Dashboards10.01 Ratings6.02 Ratings
Standard reports10.01 Ratings6.02 Ratings
Custom reports10.01 Ratings5.02 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
PostUp
-
Ratings
Pure360
6.0
1 Ratings
31% below category average
URL Validation00 Ratings8.01 Ratings
Link Tracking00 Ratings8.01 Ratings
Image Validation00 Ratings8.01 Ratings
Inbox Display00 Ratings5.01 Ratings
Email Accessibility Tools00 Ratings3.01 Ratings
Spelling and Grammar Check00 Ratings5.01 Ratings
Spam Testing00 Ratings3.01 Ratings
Email Previews00 Ratings8.01 Ratings
Best Alternatives
PostUpPure360
Small Businesses
ReachMail
ReachMail
Score 8.1 out of 10
ReachMail
ReachMail
Score 8.1 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.9 out of 10
Emma by Marigold
Emma by Marigold
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PostUpPure360
Likelihood to Recommend
10.0
(1 ratings)
7.0
(2 ratings)
User Testimonials
PostUpPure360
Likelihood to Recommend
Upland Software
For what we are using the service for, it accomplishes everything that we need. We use it across a couple departments and it is very easy to keep track of everything scheduled so there is no confusion. We started using it at the beginning of the year and it's become very simple to navigate, which is great. That makes it much easier for me to train people how to use it.
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Pure360
Fir the price it's decent but budget depending you could probably invest in other tools that are more focused on certain areas/elements that the application tries to done as a one stop shop. Customer service/account managers are also very welcoming and helpful when it comes to resolving any issues and questions.
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Pros
Upland Software
  • It is set up in a way that is very easy to learn how to use.
  • The features cover everything I can even imagine for what I am using it for.
  • Their help desk is very responsive.
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Pure360
  • Easy and intuitive drag and drop design
  • Good design templates
  • Great customer support
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Cons
Upland Software
  • There was a recent update they did that was sort of hard to get adjusted to, things weren't in the same spot as normal and it was sort of difficult learning where things were located now.
  • It only shows you 7 mailings at a time by default, it would be nice to be able to change the default setting to whatever is preferred.
  • In the "server" I wish there was a way to filter by department, not just by users.
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Pure360
  • Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
  • Automation add-on was extremely expensive considering the additional capabilities it was adding
  • Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
  • No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!
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Return on Investment
Upland Software
  • It makes scheduling emails very easy.
  • It was very easy to learn how to use/get adjusted to.
  • We are able to keep track of scheduled mailings across all departments which is very convenient.
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Pure360
  • Attracted new business through newsletters
  • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
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ScreenShots

PostUp Screenshots

Screenshot of WYSIWYG email editor.Screenshot of PostUp reporting and bot/spam appliance detection.