Easy to implement and use!
January 15, 2025

Easy to implement and use!

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Pure360

We had multiple brands that were quite separate so we wanted an email marketing software which allowed us to create audiences for the brands as well as cross sell and up sell opportunities. Previous to this we only sent emails manually which didn’t allow for any comprehensive analytics to create learnings.

Pros

  • Analytics
  • Interface
  • Audiences

Cons

  • Dara enrichment
  • Data cleansing
  • AI Ideation
  • Increase efficiency
  • Reduce manual design time
  • Better reporting to allow for better return
It really is great for all users. We had a rach of abilities and skills in our team and found that everyone found it easy to use. Even teams that weren’t involved with email prior to this such as design teams which meant we could send a lot more emails.

Do you think Pure360 delivers good value for the price?

Yes

Are you happy with Pure360's feature set?

Yes

Did Pure360 live up to sales and marketing promises?

Yes

Did implementation of Pure360 go as expected?

Yes

Would you buy Pure360 again?

Yes

It is great for smaller to medium sized businesses that are wanting to start using a more comprehensive software. It isn’t the most expensive on the market and the interface is very intuitive. Once trained you can then train internally quite easily which again reduces a lot of set up and onboarding costs.

Pure360 Feature Ratings

Email & Online Marketing
6.3
WYSIWYG email editor
5
Dynamic content
5
Ability to test dynamic content
6
Landing pages
6
A/B testing
6
Mobile optimization
7
Email deliverability reporting
9
List management
8
Triggered drip sequences
5
Reporting & Analytics
8.0
Dashboards
8
Standard reports
9
Custom reports
7
Pre-Send Testing
6.1
URL Validation
6
Link Tracking
7
Image Validation
7
Inbox Display
8
Email Accessibility Tools
9
Spelling and Grammar Check
3
Spam Testing
5
Email Previews
4

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