PubMatic vs. AdButler

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PubMatic
Score 7.0 out of 10
N/A
PubMatic is an ad serving and retargeting solution. This platform is designed to serve as a control panel that provides users with a single view into their advertiser relationships across every screen, channel and format. The vendor says through workflow automation, real-time analytics and yield management, they are able to enable users to make smarter, faster decisions that drive revenue and streamline operations.N/A
AdButler
Score 8.1 out of 10
N/A
AdButler is an advertisement serving and retargeting software solution offered by Sparklit.N/A
Pricing
PubMaticAdButler
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
PubMaticAdButler
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
PubMaticAdButler
Top Cons

No answers on this topic

Features
PubMaticAdButler
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
PubMatic
-
Ratings
AdButler
8.0
1 Ratings
8% above category average
DSP integration00 Ratings8.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
PubMatic
-
Ratings
AdButler
8.5
1 Ratings
9% above category average
Ad campaign creation00 Ratings9.01 Ratings
Ad deployment00 Ratings8.01 Ratings
Display advertising00 Ratings9.01 Ratings
Ad display and retargeting segmentation00 Ratings8.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
PubMatic
-
Ratings
AdButler
9.0
1 Ratings
16% above category average
Ad dashboards00 Ratings9.01 Ratings
Ad performance reports00 Ratings10.01 Ratings
Ad conversion tracking00 Ratings10.01 Ratings
Ad attribution reporting00 Ratings9.01 Ratings
Cross-channel ad management00 Ratings8.01 Ratings
Ad forecasting and optimization00 Ratings8.01 Ratings
Best Alternatives
PubMaticAdButler
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.5 out of 10
The Trade Desk
The Trade Desk
Score 6.5 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PubMaticAdButler
Likelihood to Recommend
1.0
(1 ratings)
9.0
(1 ratings)
Likelihood to Renew
1.0
(1 ratings)
-
(0 ratings)
User Testimonials
PubMaticAdButler
Likelihood to Recommend
PubMatic
Do not go with PubMatic -- every aspect of their company needs to improve and be tested on a higher scale for companies and organizations to be happy with their work. They need to listen to what clients are telling them to be able to improve their day to day functions.
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Sparklit
AdButler is suitable for any company size but I would said that it is better for small to medium-sized agencies. AdButler is highly scalable but the control panel/dashboard could be challenging to manage if you have many campaigns or many users. It's also a good alternative for ad networks, which would like to manage multiple relationships with publishers.
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Pros
PubMatic
No answers on this topic
Sparklit
  • Organize your online publishers
  • Organize your campaigns
  • Reports are very simple and easy to read
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Cons
PubMatic
  • Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
  • Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
  • Don't place blame where blame isn't warranted.
  • Knowing the terminology you're speaking about well before you have a conference call.
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Sparklit
  • Assigning multiple video publishers to a single campaign is something that they need to improve
  • The publisher dashboard is a little complicated to understand
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Likelihood to Renew
PubMatic
We have already cancelled.
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Sparklit
No answers on this topic
Alternatives Considered
PubMatic
We regret using PubMatic and are happy with our choice to move forward onto a better company.
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Sparklit
AdButler is very convenient and very cost effective. Additionally, when you change a setup at the ad level, the server shows the change immediately; there's no delay. Ad Manager is better when you manage a significant amount of campaigns and users, but it's not that cheap in the end and you always have to wait for any change. EPOM is also a good solution, but the look and feel are old and it's complicated for some users to manage properly.
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Return on Investment
PubMatic
  • Increased problem areas
  • Decreased productivity.
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Sparklit
  • AdButler is very affordable and your ROI would be good always
  • It's also highly scalable
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ScreenShots