TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    PubMatic

    Score5 out of 10
    N/APubMatic is an ad serving and retargeting solution. This platform is designed to serve as a control panel that provides users with a single view into their advertiser relationships across every screen, channel and format. The vendor says through workflow automation, real-time analytics and yield management, they are able to enable users to make smarter, faster decisions that drive revenue and streamline operations.N/A

    AdButler

    Score9 out of 10
    N/AAdButler is an advertisement serving and retargeting software solution offered by Sparklit.N/A
    Pricing
    PubMaticAdButler
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    PubMaticAdButler
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    PubMaticAdButler
    Ad Network Integration
    Comparison of Ad Network Integration features of PubMatic and AdButler
    Feature
    PubMatic
    -
    Ratings
    AdButler
    8.0
    1 Ratings
    8% above category average
    DSP integration00 Ratings8.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of PubMatic and AdButler
    Feature
    PubMatic
    -
    Ratings
    AdButler
    8.5
    1 Ratings
    8% above category average
    Ad campaign creation00 Ratings9.01 Ratings
    Ad deployment00 Ratings8.01 Ratings
    Display advertising00 Ratings9.01 Ratings
    Ad display and retargeting segmentation00 Ratings8.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of PubMatic and AdButler
    Feature
    PubMatic
    -
    Ratings
    AdButler
    9.0
    1 Ratings
    15% above category average
    Ad dashboards00 Ratings9.01 Ratings
    Ad performance reports00 Ratings10.01 Ratings
    Ad conversion tracking00 Ratings10.01 Ratings
    Ad attribution reporting00 Ratings9.01 Ratings
    Cross-channel ad management00 Ratings8.01 Ratings
    Ad forecasting and optimization00 Ratings8.01 Ratings
    Best Alternatives
    PubMaticAdButler
    Small Businesses
    AdRoll
    Score3.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PubMaticAdButler
    Likelihood to Recommend
    5.0
    (1 ratings)
    9.0
    (1 ratings)
    Likelihood to Renew
    1.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    PubMaticAdButler
    Likelihood to Recommend
    PubMatic
    Do not go with PubMatic -- every aspect of their company needs to improve and be tested on a higher scale for companies and organizations to be happy with their work. They need to listen to what clients are telling them to be able to improve their day to day functions.
    Read full review
    Sparklit
    AdButler is suitable for any company size but I would said that it is better for small to medium-sized agencies. AdButler is highly scalable but the control panel/dashboard could be challenging to manage if you have many campaigns or many users. It's also a good alternative for ad networks, which would like to manage multiple relationships with publishers.
    Incentivized
    Read full review
    Pros
    PubMatic
    No answers on this topic
    Sparklit
    • Organize your online publishers
    • Organize your campaigns
    • Reports are very simple and easy to read
    Incentivized
    Read full review
    Cons
    PubMatic
    • Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
    • Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
    • Don't place blame where blame isn't warranted.
    • Knowing the terminology you're speaking about well before you have a conference call.
    Read full review
    Sparklit
    • Assigning multiple video publishers to a single campaign is something that they need to improve
    • The publisher dashboard is a little complicated to understand
    Incentivized
    Read full review
    Likelihood to Renew
    PubMatic
    We have already cancelled.
    Read full review
    Sparklit
    No answers on this topic
    Alternatives Considered
    PubMatic
    We regret using PubMatic and are happy with our choice to move forward onto a better company.
    Read full review
    Sparklit
    AdButler is very convenient and very cost effective. Additionally, when you change a setup at the ad level, the server shows the change immediately; there's no delay. Ad Manager is better when you manage a significant amount of campaigns and users, but it's not that cheap in the end and you always have to wait for any change. EPOM is also a good solution, but the look and feel are old and it's complicated for some users to manage properly.
    Incentivized
    Read full review
    Return on Investment
    PubMatic
    • Increased problem areas
    • Decreased productivity.
    Read full review
    Sparklit
    • AdButler is very affordable and your ROI would be good always
    • It's also highly scalable
    Incentivized
    Read full review
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