Item: AdButler
Rating: 9
Author: Eduardo Reyes Bade

Use Cases and Deployment Scope

AdButler is an ad server. In our company, we run digital campaigns across multiple online publishers and AdButler is the core of this process. The platform allows us to create campaigns and manage them in a very simple, intuitive, and efficient way.

Network operations is the department in our company that manages this platform. We've been using AdButler for the last three years without any issues.

Pros and Cons

Organize your online publishers
Organize your campaigns
Reports are very simple and easy to read

Assigning multiple video publishers to a single campaign is something that they need to improve
The publisher dashboard is a little complicated to understand

Return on Investment

AdButler is very affordable and your ROI would be good always
It's also highly scalable

Alternatives Considered

Google Ad Manager and Epom Ad Server

AdButler is very convenient and very cost effective. Additionally, when you change a setup at the ad level, the server shows the change immediately; there's no delay.

Ad Manager is better when you manage a significant amount of campaigns and users, but it's not that cheap in the end and you always have to wait for any change.

EPOM is also a good solution, but the look and feel are old and it's complicated for some users to manage properly.

Key Insights

Do you think AdButler delivers good value for the price?

Yes

Are you happy with AdButler's feature set?

Yes

Did AdButler live up to sales and marketing promises?

Yes

Did implementation of AdButler go as expected?

Yes

Would you buy AdButler again?

Yes

Likelihood to Recommend

AdButler is suitable for any company size but I would said that it is better for small to medium-sized agencies. AdButler is highly scalable but the control panel/dashboard could be challenging to manage if you have many campaigns or many users. It's also a good alternative for ad networks, which would like to manage multiple relationships with publishers.

AdButler is cost-effective, responsive, and simple

Overall Satisfaction with AdButler