Pulsar CORE vs. Trackur

I think that Pulsar is a good tool for brands or agencies who have a set list of competitors or subbrands that they are looking to do a monthly/weekly comparison of engagement metrics. When you have the brand account inputted, the data is shown in a visually tangible way and easy to comprehend.

Incentivized

This was well suited for doing research, especially on kids and young adults

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• Track engagements over time
• Easy to use interface
• Modern and updated display

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• Create patterns and webs
• Properly filter social media posts according to the topic you search
• Overall display of all posts is easy to read and view

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• Unfortunately, when exporting data it is often hard to read in an easy format.
• I've used other tools where you can get historical data once you put into the tool but Pulsar cannot do that.

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• Instructions on how to use the program
• Sub-categorize the social media posts

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It was very useful and helped the students learn a lot

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Pulsar is not a complex tool by any means. The interface is updated and comprehensive, and I've used multiple tools in the past where the interface was very outdated and exporting data was often a difficult process since it was not well organized. The tool works well in visualizing complex data.

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I have not had to reach out to Pulsar support before but my coworkers have and said the support was good.

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I think that Pulsar is one of the more updated platforms that I have used and the metrics exported/shown in the dashboard are accurate. I think that some tools report inaccurate metrics gathered from social media platforms due to the new APIs, something that often causes confusion and lack of clarity.

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• Input into our algorithm for brand strength and stature
• Quick engagement tracking

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• Faster results
• Easier to analyze results
• Many results

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