August 13, 2019
Score 7 out of 10
Overall Satisfaction with Pulsar
Pulsar is being used to track brand social channels and train metrics such as likes, comments, impressions, reach, and other engagement metrics. It is also used for social listening where we can see important insights over a period of time once the brand set and competitors are inputted into the tool.
- Track engagements over time
- Easy to use interface
- Modern and updated display
- Unfortunately, when exporting data it is often hard to read in an easy format.
- I've used other tools where you can get historical data once you put into the tool but Pulsar cannot do that.
- Input into our algorithm for brand strength and stature
- Quick engagement tracking
Pulsar is not a complex tool by any means. The interface is updated and comprehensive, and I've used multiple tools in the past where the interface was very outdated and exporting data was often a difficult process since it was not well organized. The tool works well in visualizing complex data.
I have not had to reach out to Pulsar support before but my coworkers have and said the support was good.
I think that Pulsar is one of the more updated platforms that I have used and the metrics exported/shown in the dashboard are accurate. I think that some tools report inaccurate metrics gathered from social media platforms due to the new APIs, something that often causes confusion and lack of clarity.
I think that Pulsar is a good tool for brands or agencies who have a set list of competitors or subbrands that they are looking to do a monthly/weekly comparison of engagement metrics. When you have the brand account inputted, the data is shown in a visually tangible way and easy to comprehend.