Qualifio vs. UpContent

It's a great tool to diversify and strengthen your acquisition strategy/enrich your database with extra information about users

Incentivized

UpContent is effective for helping you:

• Gather information several different content sources
• Leverage curated content with social media, email newsletters, and on your website to help you provide audiences with important information
• Curate content topics by vertical for use in ABM -- you can give reps topic hubs to keep themselves up-to-date. Plus, it's a great way for them to find content to use as "conversation starters with their prospects.

I love that UpContent integrates with HubSpot, Rasa.io, SocialBee and other tools that we use on a daily basis.

Incentivized

• User-friendly reporting dashboard
• Intuitive campaign creation process
• Great support from the customer success team
• Multiple campaign (game) forms to choose from

Incentivized

• Organize content from multiple sources
• Helps you leverage curated content more easily for use on social media
• Allows you to quickly share articles with your audience that you think will resonate with them

Incentivized

• Some terms in campaign creation template are very tech and might be difficult to understand for new users
• It's quite difficult to edit look&feel of a campaign, it could be more intuitive

Incentivized

• I'd like an option to use UpContent to curate content into a blog post -- to make it easy to do "news round-up" type posts.

Incentivized

Scoop.it allows you to create blog posts that pertain to a specific piece of curated content. This is not a feature in UpContent.

Incentivized

• Significant increase in loyalty acquisition
• An important decrease in a global Cost per Acquisition
• More diverse acquisition strategy

Incentivized

• We are able to gain efficiency in our social media efforts
• Improve productivity when it comes to developing newsletters
• Help us build our thought leadership with curated content

Incentivized