TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Revcontent

    Score7.5 out of 10
    N/ARevcontent is native advertising technology emphasizing content discovery, from the company of the same name in Sarasota.N/A

    Swoop

    Score8 out of 10
    N/ASwoop is a search engine marketing solution with platforms for advertisers, publishers, and users.N/A
    Pricing
    RevcontentSwoop
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    RevcontentSwoop
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    RevcontentSwoop
    Small Businesses
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    WordStream
    Score6.9 out of 10
    Medium-sized Companies
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    WordStream
    Score6.9 out of 10
    Enterprises
    AdSense
    Score8.7 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    RevcontentSwoop
    Likelihood to Recommend
    4.0
    (1 ratings)
    8.0
    (1 ratings)
    Usability
    2.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    1.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    RevcontentSwoop
    Likelihood to Recommend
    Revcontent
    It’s great if you want to show your ads to as many people as you can, but not good fit for performance marketing. It didn’t work for us and the lack of support made it easy to leave and not come back.
    Incentivized
    Read full review
    Swoop
    Well suited for driving awareness at scale. Less appropriate for refined targeting to achieve specific back end metrics or conversions.
    Incentivized
    Read full review
    Pros
    Revcontent
    • Easy to get started and set up
    • Low barrier for entry
    Incentivized
    Read full review
    Swoop
    • Large inventory to acquire impressions and clicks
    • Engagement results indicate strong audience interest
    • Managed service very helpful and engaging for better performance
    Incentivized
    Read full review
    Cons
    Revcontent
    • Customer support/account management it’s impossible to talk to a human.
    • Improving the quality of traffic. It gets fraudulent traffic.
    • Adding more targeting options
    • Spends your money
    Incentivized
    Read full review
    Swoop
    • Would like to have visibility of revenue performing sites and targeting
    • 1st party integration with doubleclick would simplify implementation
    • Have more refined targeting specific to audiences
    Incentivized
    Read full review
    Usability
    Revcontent
    It’s easy enough to use.
    Incentivized
    Read full review
    Swoop
    No answers on this topic
    Support Rating
    Revcontent
    100% nonexistent. It’s a bot/faq. The absolute worst of any platform. I laughed when I read this question because it’s that bad.
    Incentivized
    Read full review
    Swoop
    No answers on this topic
    Alternatives Considered
    Revcontent
    They’re above Traffic Junky but below everyone else, second worst. Taboola was better (not by much) because an actual human spoke to me, great when dealing with large sums of money.
    Incentivized
    Read full review
    Swoop
    Swoop and Yieldbot run similarly across their private networks and perform relatively the same (high reach). There are better revenue driven tactics that outperform swoop though.
    Incentivized
    Read full review
    Return on Investment
    Revcontent
    • Best days were -25% roi
    • Worst days were -77% roi
    Incentivized
    Read full review
    Swoop
    • Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions)
    • Form complete conversion goal for a separate tactic was not met and was too high
    • Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal
    Incentivized
    Read full review
    ScreenShots