Swoop: Effective Reach
March 16, 2018
Swoop: Effective Reach
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Swoop
We’re currently using it for a specific product line within the digital team. It is currently addressing awareness reachability with search keyword targeting.
- Large inventory to acquire impressions and clicks
- Engagement results indicate strong audience interest
- Managed service very helpful and engaging for better performance
- Would like to have visibility of revenue performing sites and targeting
- 1st party integration with doubleclick would simplify implementation
- Have more refined targeting specific to audiences
- Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions)
- Form complete conversion goal for a separate tactic was not met and was too high
- Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal
- yieldbot, ad.net, perform media, admarketplace and ogury
Swoop and Yieldbot run similarly across their private networks and perform relatively the same (high reach). There are better revenue driven tactics that outperform swoop though.