TrustRadius
Swoop is a search engine marketing solution with platforms for advertisers, publishers, and users.https://dudodiprj2sv7.cloudfront.net/product-logos/Sa/cs/5PHA9O1B38L1.JPEGSwoop: Effective ReachWe’re currently using it for a specific product line within the digital team. It is currently addressing awareness reachability with search keyword targeting.,Large inventory to acquire impressions and clicks Engagement results indicate strong audience interest Managed service very helpful and engaging for better performance,Would like to have visibility of revenue performing sites and targeting 1st party integration with doubleclick would simplify implementation Have more refined targeting specific to audiences,8,Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions) Form complete conversion goal for a separate tactic was not met and was too high Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal,yieldbot, ad.net, perform media, admarketplace and ogury,AdWords, Bing Ads, Yahoo! Advertising
Unspecified
Swoop
1 Ratings
Score 8.0 out of 101
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>TRScore

Swoop Reviews

Swoop
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.0 out of 101
Show Filters 
Hide Filters 
Filter 1 vetted Swoop reviews and ratings
Clear all filters
Overall Rating
Reviewer's Company Size
Last Updated
By Topic
Industry
Department
Experience
Job Type
Role
Reviews (1-1 of 1)
  Vendors can't alter or remove reviews. Here's why.
No photo available
March 16, 2018

User Review: "Swoop: Effective Reach"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We’re currently using it for a specific product line within the digital team. It is currently addressing awareness reachability with search keyword targeting.
  • Large inventory to acquire impressions and clicks
  • Engagement results indicate strong audience interest
  • Managed service very helpful and engaging for better performance
  • Would like to have visibility of revenue performing sites and targeting
  • 1st party integration with doubleclick would simplify implementation
  • Have more refined targeting specific to audiences
Well suited for driving awareness at scale. Less appropriate for refined targeting to achieve specific back end metrics or conversions.
Read this authenticated review

Swoop Scorecard Summary

About Swoop

Swoop is a search engine marketing solution with platforms for advertisers, publishers, and users.