Name: Swoop
Rating: 8 (1 reviews)
Author: Swoop

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

AI Development

Cross-Browser Testing

Functional Testing

PHP Frameworks

Development

Online Proctoring Software

Education

Business Intelligence (BI)

Case Management

Collaboration

Contract Analysis

Whistleblowing

Enterprise

Accounting

Financial Planning and Analysis (FP&A)

SaaS Spend Management

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Time Tracking

Workforce Analytics

Workforce Management

Human Resources

API Design

Change and Configuration Management

Cloud Storage

Cybersecurity Consulting

Data Center Backup

Data Center Cooling

Data Preparation

Data Warehouse

DevOps

Embedded Database

Fraud Detection

Function as a Service (FaaS)

Integration Platform as a Service (iPaaS)

Managed Security Service

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Requirements Management

Sensitive Data Discovery

User Virtualization

Virtualization Management

Website Hosting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Customer Advocacy

Email Marketing

Marketing Automation

Mobile Marketing

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Content Management

Sales

Identity Threat Detection & Response Software

Security

Apparel

Aviation

Direct Secure Messaging

Geographic Information

Healthcare Learning Management

Intelligent Document Processing

Mental Health

Practice Management

Simulation

Text Analysis

Vertical-Specific

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Swoop is a data-driven marketing platform that, according to the vendor, offers precision healthcare marketing solutions. This platform caters specifically to pharmaceutical companies, healthcare agencies, medical professionals, marketing professionals in the healthcare industry, and consumer health and wellness companies. Swoop aims to assist these businesses in engaging with ideal patients and healthcare providers, educating patients about disease states and therapies, and involving them in their medical journey.

## Key Features

**Precision Healthcare Marketing**: Swoop provides privacy-safe DTC and HCP segments that, according to the vendor, deliver higher audience quality and greater lift compared to conventional targeting approaches. The platform facilitates the engagement of pharmaceutical companies and healthcare agencies with ideal patients and healthcare providers, allowing for patient education on disease states and therapies.

**Ideal Patient Audiences**: Swoop enables the creation of precise target segments based on unique patient definitions and brand objectives. The vendor guarantees that these target segments will surpass audience quality goals and can be deployed quickly within 30 days, with no additional cost for customization or updates.

**Precise Omnichannel Activation**: Swoop supports programmatic, social media, addressable TV, connected TV, data-driven linear TV, and on-demand audio deployments. The platform allows for precise activation across multiple channels, ensuring optimal reach and engagement with the target audience, and maximizing the effectiveness of marketing campaigns.

**Exclusive Patient Audiences**: Swoop provides access to exclusive patient audiences, allowing pharmaceutical companies to effectively reach their target patients. The platform assists in refining targeting strategies to ensure impressions are directed to diagnosed patients, commercially insured patients, and those seeking healthcare professionals. The vendor claims that this optimization can enhance marketing investments and improve campaign performance.

**Real World Data Analysis**: Swoop leverages real-world data to refine targeting strategies and focus investments on the highest priority healthcare professionals (HCPs). The platform utilizes Real World Data of HCP prescribing and diagnosing patterns to identify the most critical HCPs for optimal campaign performance. According to the vendor, this analysis helps pharmaceutical companies gain better insights into HCP preferences and tailor their messaging accordingly.

**Customized Messaging and Segments**: Swoop assists pharmaceutical companies in transitioning from a single messaging set for HCPs and patients to definitive loyal and competitive market segments. The platform facilitates coordinated message differentiation, ensuring that the appropriate message reaches the intended audience. Customized segments are built based on specific market definitions, strategies, and goals, providing a tailored approach to audience targeting.

**Data-Driven DTC Audiences**: Swoop employs artificial intelligence and real-world health signals to create ideal consumer segments. The platform goes beyond traditional demographic, geographic, and behavioral targeting, utilizing machine learning and AI to anticipate intent. The vendor claims that by optimizing reach and frequency, Swoop delivers highly relevant messaging to consumers with specific health and wellness demands, driving impactful omnichannel engagement.

**HCP Engagement Solutions**: Swoop offers data-driven HCP engagement solutions, allowing pharmaceutical companies to effectively target and engage healthcare providers. The platform analyzes content consumption patterns to uncover HCP preferences and identify the creative materials most likely to engage them. Swoop optimizes HCP engagement by delivering messaging through preferred channels and behaviors, including point-of-care targeting and EHR targeting.

**TV Marketing Solutions**: Swoop's TV marketing solutions aim to transform advertising with data-driven linear, addressable, and connected TV capabilities. The platform enables brand-exclusive, single audience targeting across all TV inventory, ensuring optimal reach and frequency. Swoop also provides strategic audience measurement across linear TV, addressable TV, and connected TV/over-the-top, offering insights into audience reach and frequency.

Ease of Use: Users have found Swoop very easy to use and navigate, with some reviewers stating that it was implemented within their program seamlessly. The software's mobile-friendly interface has made it easy for users to access the platform on-the-go.

Efficiency: Reviewers have praised Swoop for its quick and efficient performance, reducing the time spent on each call received by the user. This feature has been appreciated by multiple users as it helps them save time while handling customer calls.

Marketing Capabilities: Several users have found Swoop a reliable tool for amplifying marketing efforts, making it a useful and trustworthy tool for businesses. Its ability to create a new marketplace for search advertisers has helped businesses take their advertising and marketing abilities to the next level.

Interface: Some users have reported that the interface of Swoop needs improvement, and it feels clunky and outdated. A few users found it difficult to navigate through the software due to its complex structure.

Updates & Bugs: A number of users have suggested that the software is not up-to-date with its full potential yet. They mentioned that there are still a lot of bugs in the system which need fixing.

Customer Support: One user has reported facing difficulty in getting quick answers from customer support as it takes too many steps to reach out to them. Few other users also expressed dissatisfaction with customer support and felt that it should be more accessible.

Swoop is a search engine marketing solution with platforms for advertisers, publishers, and users.

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

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Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

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Constant Contact

Swoop

Search engine marketing (SEM) encompasses marketing efforts to improve a website's placement in search engine results. This may be accomplished in two general ways: via improvements in a website's content and structure to improve relevance, searchability, and popularity (this is search engine optimization, or SEO), or via paid digital advertising (usually pay-per-click, or PPC) to vault ahead of competition in search results.

SEM platforms help marketers launch and run successful search engine PPC advertisement campaigns at a set budget, and at least include features that in some way facilitate running a paid advertising campaign, including intelligent bidding recommendations and/or automation of bidding and ad copy generation, and plenty of analytics for reviewing past campaigns and forecasting optimal new ones.

Some SEM tools and platforms emphasize competitive analysis, so advertisers can see what competitors in the same ad space are doing and how you or your agency's clients stack up against them, and protect the brand against (often unlawful) use of one's name by competitors seeking to ride a better known brand's coattails, as well as identify gaps or missed opportunities to increase visibility in searches.

Search Engine Marketing (SEM)

Likelihood to Recommend

Ad Auctions

Allows users to bid for ad space for search results based on specific keywords.

Keyword search

Research and planning tools allow users to find the best keywords for their ads.

Ad bidding

Automated bidding based on budget parameters and the click or conversion likelihood of an ad.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Contextual advertising

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Social advertising

Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad management

The ability to manage ad campaigns across multiple channels through a centralized control panel or dashboard.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

Google Marketing Platform

Yahoo! Advertising, now Yahoo Gemini (Verizon Media Native)

Swoop 2018-03-14 20:50:46

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Search Engine Marketing (SEM) Tools

We’re currently using it for a specific product line within the digital team. It is currently addressing awareness reachability with search keyword targeting.

Large inventory to acquire impressions and clicks
Engagement results indicate strong audience interest
Managed service very helpful and engaging for better performance

Would like to have visibility of revenue performing sites and targeting
1st party integration with doubleclick would simplify implementation
Have more refined targeting specific to audiences

Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions)
Form complete conversion goal for a separate tactic was not met and was too high
Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal

yieldbot, ad.net, perform media, admarketplace and ogury

Swoop

Overview

What is Swoop?