March 16, 2018
Score 8 out of 10
We’re currently using it for a specific product line within the digital team. It is currently addressing awareness reachability with search keyword targeting.
- Large inventory to acquire impressions and clicks
- Engagement results indicate strong audience interest
- Managed service very helpful and engaging for better performance
- Would like to have visibility of revenue performing sites and targeting
- 1st party integration with doubleclick would simplify implementation
- Have more refined targeting specific to audiences
Read this authenticated review
Well suited for driving awareness at scale. Less appropriate for refined targeting to achieve specific back end metrics or conversions.