TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    RudderStack

    Score2 out of 10
    N/ARudderStack’s agentic customer data platform (CDP) collects, unifies, and activates customer data through an integrated platform that uses an organization's data warehouse as its system of record. Governance tools enforce data quality and compliance within data pipelines, helping downstream systems receive activation-ready data. RudderStack’s artificial intelligence (AI) capabilities support how teams manage and apply customer data. Using RudderStack, data and business teams can access…

    $600

    per month

    Zeta Marketing Platform

    Score6.9 out of 10
    N/AThe Zeta Marketing Platform enterprise marketing platform offers a cloud-based solution for customer outreach across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform.N/A
    Pricing
    RudderStackZeta Marketing Platform
    Editions & Modules
    Starter
    $600
    per month
    Growth
    Custom
    Enterprise
    Custom
    No answers on this topic
    Offerings
    Pricing Offerings
    RudderStackZeta Marketing Platform
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    RudderStackZeta Marketing Platform
    Small Businesses
    Twilio Segment
    Score8.4 out of 10
    Listrak
    Score10 out of 10
    Medium-sized Companies
    Treasure AI
    Score9 out of 10
    Sailthru
    Score5.3 out of 10
    Enterprises
    Treasure AI
    Score9 out of 10
    Listrak
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    RudderStackZeta Marketing Platform
    Likelihood to Recommend
    9.1
    (1 ratings)
    2.0
    (1 ratings)
    User Testimonials
    RudderStackZeta Marketing Platform
    Likelihood to Recommend
    Rudderstack
    Rudderstack is a great platform for capturing events from various systems and tying them all together in once place. This allows you to have a holistic view of your customer and reach them through various downstream platforms. It also enables the activation of data from your data warehouse into other platforms.
    Incentivized
    Read full review
    Zeta Global
    • Good for very basic management of a search program.
    • Not good for much else since it is buggy and lacks many features that competitors offer.
    • Also may be good for someone who is looking for a low-cost DMS.
    Incentivized
    Read full review
    Pros
    Rudderstack
    • Event streams
    • Reverse ETL
    • Identity resolution
    Incentivized
    Read full review
    Zeta Global
    • Good customer service.
    • They were flexible in allowing us to access backend data.
    Incentivized
    Read full review
    Cons
    Rudderstack
    • Alerting
    • Destination catalog
    Incentivized
    Read full review
    Zeta Global
    • Buggy!
    • Lacks many features competitors offer (like labeling).
    • No clear roadmap for the future with their SEM product.
    Incentivized
    Read full review
    Alternatives Considered
    Rudderstack
    Rudderstack offers a similar core product as Segment but differentiates itself with better reverse ETL and data warehouse integrations. They are also significantly less expensive than Segment. While Segment has more downstream destinations than Rudderstack this didn't negatively impact our use case
    Incentivized
    Read full review
    Zeta Global
    Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
    Incentivized
    Read full review
    Return on Investment
    Rudderstack
    • Significant savings in developer resources
    • Faster moving product insights
    Incentivized
    Read full review
    Zeta Global
    • Did push through implementations but was buggy
    • Fast UI
    Incentivized
    Read full review
    ScreenShots