TrustRadius

Rudderstack vs. Zeta Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Rudderstack
Score 2.0 out of 10
N/A
Rudderstack is an open source Customer Data Platform (CDP) that provides data pipelines making it easy to collect data from every application, website and SaaS platform.
$600
per month
Zeta Marketing Platform
Score 10.0 out of 10
N/A
The Zeta Marketing Platform enterprise marketing platform offers a cloud-based solution for customer outreach across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform.N/A
Pricing
RudderstackZeta Marketing Platform
Editions & Modules
Starter
$600
per month
Growth
Custom
Enterprise
Custom
No answers on this topic
Offerings
Pricing Offerings
RudderstackZeta Marketing Platform
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
RudderstackZeta Marketing Platform
Best Alternatives
RudderstackZeta Marketing Platform
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Mautic
Mautic
Score 9.9 out of 10
Medium-sized Companies
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
RudderstackZeta Marketing Platform
Likelihood to Recommend
9.1
(1 ratings)
2.0
(1 ratings)
User Testimonials
RudderstackZeta Marketing Platform
Likelihood to Recommend
Rudderstack
Rudderstack is a great platform for capturing events from various systems and tying them all together in once place. This allows you to have a holistic view of your customer and reach them through various downstream platforms. It also enables the activation of data from your data warehouse into other platforms.
Verified User
Anonymous
Read full review
Zeta Global
  • Good for very basic management of a search program.
  • Not good for much else since it is buggy and lacks many features that competitors offer.
  • Also may be good for someone who is looking for a low-cost DMS.
Verified User
Anonymous
Read full review
Pros
Rudderstack
  • Event streams
  • Reverse ETL
  • Identity resolution
Verified User
Anonymous
Read full review
Zeta Global
  • Good customer service.
  • They were flexible in allowing us to access backend data.
Verified User
Anonymous
Read full review
Cons
Rudderstack
  • Alerting
  • Destination catalog
Verified User
Anonymous
Read full review
Zeta Global
  • Buggy!
  • Lacks many features competitors offer (like labeling).
  • No clear roadmap for the future with their SEM product.
Verified User
Anonymous
Read full review
Alternatives Considered
Rudderstack
Rudderstack offers a similar core product as Segment but differentiates itself with better reverse ETL and data warehouse integrations. They are also significantly less expensive than Segment. While Segment has more downstream destinations than Rudderstack this didn't negatively impact our use case
Verified User
Anonymous
Read full review
Zeta Global
Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
Verified User
Anonymous
Read full review
Return on Investment
Rudderstack
  • Significant savings in developer resources
  • Faster moving product insights
Verified User
Anonymous
Read full review
Zeta Global
  • Did push through implementations but was buggy
  • Fast UI
Verified User
Anonymous
Read full review
ScreenShots