TrustRadius
IgnitionOne Review
https://www.trustradius.com/cross-channel-campaign-managementIgnitionOne Digital Marketing SuiteUnspecified4.54101
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February 27, 2017

IgnitionOne Review

Score 2 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with IgnitionOne Digital Marketing Suite

IgnitionOne is currently being used by six accounts at my agency. Several years ago, it was used all across the agency, but that has changed as competitor services have surpassed IgnitionOne's capabilities. We used IgnitionOne on clients that relied heavily on our SEM services. It was good in that it allowed us to manage multiple publishers from one place, but again it has fallen behind competitors.
  • Good customer service.
  • They were flexible in allowing us to access backend data.
  • Buggy!
  • Lacks many features competitors offer (like labeling).
  • No clear roadmap for the future with their SEM product.
  • Did push through implementations but was buggy
  • Fast UI
Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
  • Good for very basic management of a search program.
  • Not good for much else since it is buggy and lacks many features that competitors offer.
  • Also may be good for someone who is looking for a low-cost DMS.