SAS 360 Plan vs. Selling Simplified Visionayr

Visionayr allows content to be customized to speak to a common market pain point, a solution benefit, or targeted personas. It is best suited to complex environments when a bespoke configuration is required. For example, every visitor is matched against a database of B2B buyers, resulting in a higher rate of known prospects. This extends campaign’s reach by translating unknown visitors from email, social and ad channels, and creating a single profile of intent for each prospect’s activity across the web. Visionayr provide results that put more context behind every lead, so it is more suited to data rich ecosystems

• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info