seoClarity vs. Surfer

seoClarity is great for keyword reporting, ranking tracking, and competitor keyword research. One thing I particularly like is there are no limits on exports because I tend to do a lot of my keyword research processes in Google Sheets; I like to have the ability to export large datasets from the tools I'm using. Unlike Ahrefs and SEMRush, there aren't silly low limits on these exports in seoClarity.

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Surfer has been excellent for us, a small company, to process the electrical resistivity, refraction microtremor, and MASW data collected in the field. There are an increasing number of programs capable of assisting in this geophysical analysis but Surfer is the most advanced. The ability to create both 2D and 3D figures in the program while managing data is a huge help. It also greatly improved report quality and helped clients better understand what the results were for a study.

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• Daily organic rank tracking across desktop and mobile, capturing details for top 100 results each keyword
• CSV import and export
• Custom enterprise solutions for large scale SEO teams
• Account management via live chat, email, phone and in person educational events
• Page level and keyword level grouping and aggregation

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• The interface is simple and easy/quick to learn, so that not much experience is needed to start generating maps.
• The map layouts are easy to manipulate, change colors, scale, labels, contour interval, etc...
• Simple but functional mathematical and logical functions allow for the calculation and manipulation of grids.

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• Design and user interface.
• Responsive/speed design of the charts in dashboards for smoother reporting.

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• The user interface can be tricky at first. It's a little rough around the edges and takes a little time to get the hang of.
• Not an ideal application for older employees. There are too many things with the interface that make it not worthwhile to train employees with less computer experience.
• Manipulating data within Surfer is difficult because you have to do things in a certain order. Not terrible if you get the hang of it but certainly frustrating at first.

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Independently Invited by TrustRadius

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Compared to other tools, including Semrush and Ahrefs, the overall capability and scope of reporting within seoClarity is right up there. However, a dated user interface and some laggy experience when hovering over charts slightly let down the tool. Other than these tiny items, this tool beats the competition quite easily.

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Independently Invited by TrustRadius

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All solutions in this category tend to be more similar than different. Competitors tend to be larger organizations, have a bit more polish to the interface but also are a bit more obtuse when it comes to pricing.

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Surfer is very unique with respect to its capabilities. I am not aware of any other mapping software that is at the same time flexible, has a friendly interface, and creates such nice-looking maps.

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• Helpful in tracking efforts
• Helpful in monitoring and reacting to algorithm updates
• Helpful in gathering competitive insight at a large scale

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• The worst thing about Surfer is the cost. My company can only afford one license at the moment which means only one employee gets to use it regularly. Not so great when someone is sick or you have a huge wave of projects.
• The user interface is a little rough but younger employees have been great at catching on quickly and producing great images.
• There's nothing else quite like Surfer. It's versatile and not to difficult to use so, though the licenses are expensive, it is an excellent program that has done wonders for our company!

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info