SERTI DMS vs. VinSolutions

It is well suited to customer communication - emails/calls/texts. It helps with all those. You are able to get personal by adding notes to remember in the future, or tasks to complete down the road. It keeps history, so no salesperson can argue who did want and who gets the credit. Essentially, it is the final word - if the employee doesn't record it in Vin - then it didn't happen and anyone can help a customer. Seems to be less appropriate for actual marketing-related activities (as mentioned with their campaign manager).

Incentivized

• Tracks sold logs, desk logs, offers, etc. so there is no confusion over what was offered or by whom.
• Gives a clear, concise list of sold vehicles, who sold them, and front and back end gross for easy reference.
• Trade appraisals are clearly visible, along with who appraised them, so there is no potential for misunderstanding between the sales managers, GSM and GM.

Incentivized

• Because VinSolutions is able to pull customers lists, they also made a campaigns manager that allows you to create marketing emails and send them out. However, after the initial launch they never updated it, it seems. It would be the best thing...if it was 2005.
• This customer lists that I like to export to upload into my own email software, I can't get the actual list myself - I have to contact my Vin rep for them to give me. These lists are not the same, nor have the same filters, as the report lists that Vin does provide dealers. So, I prefer the other.

Incentivized

Technical support, general customer support, implementation support are all top notch. All representatives from the company check in every couple weeks to make sure all is going well; if there is a problem, I generally have a solution given within hours if not soon; and they are friendly, easy to understand, and do a great job. Well done!

Incentivized

I have never used a full-suite CRM with this depth prior to this experience

Incentivized

• Not sure about our financial investment in VinSolutions, but we have been with them for over 10 years, so our management keeps choosing it over other options (we have reviewed others in the past recommended by our dealer group).
• Positive impact on keeping our customers...ours. This avoids sales consultants recording their customers in some random ledger of their own...and then taking that list with them when they leave - especially to another dealership. This ensures that each person is the dealership's customer, and not the salesperson's customer.
• History is recorded, and we never know what we need until we run into an issue. VinSolutions is our go-to for many past communications and transactions. It provides a 'road to the sale' story that managers can pull up to help them navigate concerns.

Incentivized