Short.io vs. UTM.io
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
![]() Short.io | Score9 out of 10 | N/A | Short.io (formerly Short.cm) is a custom domain URL shortener used to create, customize, and share short branded links. The vendor boasts advanced features like country/region/mobile targeting; set up UTM-tags, link expiration/cloaking; apply API for developers; free email and online support. Users can manage short links with colleagues by using the Team option. The integrations with Google Analytics, GTM, Segment, Zapier, and Facebook Pixel are also available. | N/A |
UTM.io | Score8.1 out of 10 | N/A | UTM.io lets users build, share and sync UTMs with a team, displacing messy spreadsheets and aiming to improve good campaign data in marketing analytics. It is available for limited use with a perpetually free plan, and it is available on a Premium plan, billed annually, that features Shared Workspace Templates, Attributes, & Parameters, Parameter Groupings, Pretty Names, and a UTM Cleaner. And the Enterprise plan offers customization to suit larger companies' needs. | N/A |
| Short.io | UTM.io | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Short.io | UTM.io | |
|---|---|---|
| Considered Both Products | ![]() No answer on this topic | No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
100% Would buy again 7 Answers | No answers on this topic | |
| Delivers good value for the price | ||
100% Delivers good value for the price 7 Answers | No answers on this topic | |
| Happy with the feature set | ||
100% Happy with the feature set 7 Answers | No answers on this topic | |
| Lived up to sales and marketing promises | ||
100% Lived up to sales and marketing promises 5 Answers | No answers on this topic | |
| Implementation went as expected | ||
100% Implementation went as expected 6 Answers | No answers on this topic | |
| Short.io | UTM.io | |
|---|---|---|
| Likelihood to Recommend | 7.4 | - |
| Short.io | UTM.io | |
|---|---|---|
| Likelihood to Recommend | ![]()
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| Pros | ![]()
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| Cons | ![]()
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| Alternatives Considered | ![]()
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| Return on Investment | ![]()
| No answers on this topic |
| ScreenShots | Short.io Screenshots |






