Short.io vs. UTM.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Short.io
Score 9.0 out of 10
N/A
Short.io (formerly Short.cm) is a custom domain URL shortener used to create, customize, and share short branded links. The vendor boasts advanced features like country/region/mobile targeting; set up UTM-tags, link expiration/cloaking; apply API for developers; free email and online support. Users can manage short links with colleagues by using the Team option. The integrations with Google Analytics, GTM, Segment, Zapier, and Facebook Pixel are also available.N/A
UTM.io
Score 9.6 out of 10
N/A
UTM.io lets users build, share and sync UTMs with a team, displacing messy spreadsheets and aiming to improve good campaign data in marketing analytics. It is available for limited use with a perpetually free plan, and it is available on a Premium plan, billed annually, that features Shared Workspace Templates, Attributes, & Parameters, Parameter Groupings, Pretty Names, and a UTM Cleaner. And the Enterprise plan offers customization to suit larger companies' needs.N/A
Pricing
Short.ioUTM.io
Editions & Modules
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Offerings
Pricing Offerings
Short.ioUTM.io
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Short.ioUTM.io
Best Alternatives
Short.ioUTM.io
Small Businesses
Branch
Branch
Score 7.3 out of 10
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Score 7.3 out of 10
Medium-sized Companies
Branch
Branch
Score 7.3 out of 10
Branch
Branch
Score 7.3 out of 10
Enterprises

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User Ratings
Short.ioUTM.io
Likelihood to Recommend
7.4
(7 ratings)
-
(0 ratings)
User Testimonials
Short.ioUTM.io
Likelihood to Recommend
Short.io
Short.cm is best suited where you need to type something with a character limit and you can't afford to add long links. Instead, you can shorten the link using Short.cm and paste it into the messaging app. Example: Twitter has a character limit for tweets. Short.cm is less appropriate for apps like Gmail, Slack, etc that have an inbuilt hyperlinking mechanism making Short.cm's usage is very minimal. (My personal experience).
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UTM.io
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Pros
Short.io
  • Link Shortening.
  • UTM Tracking.
  • Link Organizing.
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UTM.io
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Cons
Short.io
  • I would like to be able to hover over the short URL to show the original URL when the original is too big.
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UTM.io
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Alternatives Considered
Short.io
Short.io is much more versatile compared to Bitly, in addition to having the option to change the language to Spanish, Short.io has better accessibility, and more options to provide people looking for a page that provides them with information as vital as the clicks on the links, being the strongest reason to choose short that has Spanish language and is easier to use.
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UTM.io
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Return on Investment
Short.io
  • Increased click conversion (for links in sms) by 6%.
  • Helps us stay within character limits for sms and avoid filtering by carrier.
  • Increased website traffic (from new users responding to mail solicitations) by around 10%.
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UTM.io
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ScreenShots

Short.io Screenshots

Screenshot of The Link ListScreenshot of The Link Edit WindowScreenshot of Short.cm for TeamsScreenshot of Detailed Statistics