Bitly

Bitly

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Top Rated
About TrustRadius Scoring
Score 8.6 out of 100
Top Rated
Bitly

Overview

Recent Reviews

Great Link Shortening Tool

8 out of 10
March 29, 2022
I used Bitly as a Marketing Manager at Drive My Way to shorten long URLs for social media posts as well as paid advertising campaigns. In …
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Bitly gets the job done

8 out of 10
March 29, 2022
We use a single branded domain and custom back halves to manage our tracking links. This allows us to manage our UTM campaigns across a …
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The go-to URL shortner

9 out of 10
March 27, 2022
Not only super useful URL shortening - but the additional features like the ability to integrate webhooks or QR codes with the shortened …
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Awards

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Reviewer Pros & Cons

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Pricing

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Basic

$35

Cloud
per month

Free

Free

Cloud

Customized

Contact sales team

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Features Scorecard

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Product Details

What is Bitly?

Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.

Bitly Integrations

Bitly Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.

Reviewers rate Usability highest, with a score of 9.5.

The most common users of Bitly are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.
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Comparisons

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Reviews

(1-25 of 56)
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Score 10 out of 10
Vetted Review
Verified User
Review Source
I use Bitly to post articles, landing pages, and other content on our social media pages. The service is great as it shortens your external links so they all fit into your social posts. It is easy to use and it always works well!
  • Provides shortened links
  • Can be personalized to the business
  • Provides URL tracking
  • More functionality for the free version
I think Bitly is well suited for most linking needs. I find it easy to use and it is very reliable. It shortens links for social posts, so you don't have to worry about character counts. Large organizations would be well suited to use their paid plan, which includes the option of customizing your links as well as their tracking options.
Score 8 out of 10
Vetted Review
Verified User
Review Source
I used Bitly as a Marketing Manager at Drive My Way to shorten long URLs for social media posts as well as paid advertising campaigns. In addition, I also used Bitly to track where a marketing-generated lead originated from (attribution). This helped us make more informed marketing decisions, including budget, campaigns, and cost per lead.
  • Shortening URLs
  • Tracking lead origination
  • Budget optimization
  • Integration with Hubspot
  • Unified platform
  • Attribution
I believe that Bitly is well suited for shortening a link for social media posts as well as for paid marketing campaigns. Bitly struggles a little (in my opinion) with managing all links in one place and integrating with other platforms. However, I still recommend it as a helpful tool in a marketer’s tool kit.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use a single branded domain and custom back halves to manage our tracking links. This allows us to manage our UTM campaigns across a number of distinct links. With the combination of branded domain and back halves, we can promote our links in a human-legible way across social, email, SMS, and printed materials.

We use their reporting tools to view traffic to short links, which is a more digestible interface for business users than our analytics platform. We also make heavy use of link redirects for managing time-bound campaigns.

We are on the basic plan, which has been more than accommodating of our use case and a more reasonable price point than the upgrade options.
  • Custom branding
  • UTM parameter management
  • Redirects
  • Reporting
  • QR Codes
  • More expensive than alternatives
  • Can get flagged as email spam
  • Slow customer service
  • More filtering options
Generally I would recommend. If you are doing a tiny amount of volume (price sensitive and/or your team needs hands on support) you may be better served elsewhere, but I don't think you're going to get the easy of use and feature set that you would with Bitly. We have found that our user base is also used to seeing Bitly-shortened links in their daily browsing, so are less reticent to click a URL that isn't on our domain.
Jeff Crockett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Used it to shorten urls for social media. It was a great tool to allow more friendly urls to show to our potential customers. It was extremely easy to use the program and made it easy for our customers to use. I would highly recommend bitly to any marketing professional. I used this program for all my social media accounts which helped my end users
  • Easy
  • Quick
  • Simple
  • I didn't find anything.
  • Training for beginners.
  • More mobile friendly
It was very easy to use. I didn't have to spend a lot of time learning the product. I was able to create an account and begin using it right away. That is extremely helpful as there are many different tools and I look for something that is very user friendly. I saw a higher click rate on our landing pages due to this program.
Miguel Revelles | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
In my case, we use Bitly to share more friendly links within the different social networks (Instagram, Facebook, Twitter, LinkedIn). So, in addition, we can measure the impact of each link and sometimes our community interacts with them. Another use we make of Bitly is to implement it on our website, redirecting to our profiles on social networks, so we can also measure where the users who follow us come from, from which cities or countries they click, etc.
  • Shorten much longer URLs by a few characters.
  • Allow fairly comprehensive parsing of shortened URLs.
  • Have an intuitive and friendly website that allows, in a few clicks, to see the performance of the links created.
  • Allow more analysis properties of the created links.
I see it appropriate in the entire environment of social media, digital marketing, digital journalism, advertising in general, social networks, and even academic work. In the case of digital advertising, it allows you to quickly and efficiently measure the performance of the links that lead to your social networks, your website, landing pages, offers, promotions, product or service sales pages, etc. I did not find any scenario where it is not appropriate, as long as it is a digital environment.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Not only super useful URL shortening - but the additional features like the ability to integrate webhooks or QR codes with the shortened URL's are incredibly useful. The best usecase we have is shortening incredibly long URL's to short ones for our digital brochures for our events - then placing the QR codes around the event, so visitors have access to maps, timetables etc on their own devices.
  • URL Shortening
  • Custom Domains
  • QR Codes
  • Adhoc Pricing
  • Accuracy
  • Campaign grouping tracking
The ability to shorten an URL to a legible format - while incorporating your brand(s) via custom domains is very powerful and relatively simple to get up and running. The QR generation on the shorten URL's is a great feature and the ability to get simple top level tracking is good.
Omar Raya León | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
It is helpful as it can provide a short address. This feature allows our customers to reach easily to our content. It also makes it easy to share and identify links. Also, if you want to create QR codes, Bitly will do the work for you. Bitly also provides a customer service address, which is a great tool to make your brand stand by itself and differentiate from your competition.
  • Custom links for your brand.
  • Shortens internet addresses.
  • Build and strengthen your brand.
  • QR code creation.
  • Sometimes, redirection is not that fast.
  • Editing links is not currently possible.
  • There is a lack of tracking the specific sources of where the traffic comes from.
Bitly is a very appropriate tool if you are looking to build a brand name. This will help your customers recognize a shortened link address that can be memorable. It is also an easy tool to use, which means that you won't spend a lot of time learning how to manipulate it.
Trevor Rideout | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We often need to link to URLs such as review pages, social media accounts, long website URLs, etc., and it's much cleaner to use a shortener with a custom domain.
  • Custom URL's.
  • Tracking Statistics/
  • Easy user management (CMS).
  • App
  • Notifications
  • Automatic Reports.
It's an excellent option when needing to shorten lengthy URLs such as our Google page review link. It may be less appropriate when linking to secure links as it may seem suspicious to users.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We primarily use Bitly for generating short URLs on platforms where there is a limited character count, for example, Twitter or in SMS messages. We also use it to track the number of link opens where we are redirecting users to documents, e.g. PDFs, and traditional methods of capturing data for analytics purposes cannot otherwise be used.
  • Link shortening
  • Data analytics
  • Market-leading brand
  • Ease of use
  • Better integration of using custom domains with third-party platforms
  • Ability to expire short URLS after a predefined length of time
  • Checking of other users’ short URLs to prevent masking of redirects to harmful and/or spammy content
Bitly is really well suited to novice users who have limited understanding of how domains work and need a simple way to be able to create ‘marketing friendly’ URLs that they can create for collateral across multiple channels. It is less well suited for use in environments where there is SEO value in avoiding creating a redirect chain.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We used Bitly to track clicks on our URLs as well as shortening URLs for social media, such as Instagram. It's very useful when making Twitter posts because we can limit the character count by using shorter URLs. We used it to monitor the conversion rate between views and downloads as well. For example, we might use it to shorten the app download link from App Store and track the click vs download ratio. It can be used to compare the accuracy of other analytics platforms too (I find they don't capture the page views as well as Bitly).
  • Shortening URLs
  • Click tracking
  • Easy to understand interface
  • Advanced analytics
  • Searching through links on the dashboard
If you need to shorten a URL for social media posts (Twitter, Instagram, etc.), it is helpful. For example, when you need to shorten a post for the Twitter character count limit, it is useful. In addition to shortening the character count, it allows you to track the clicks for each campaign. If you want to do Influencer campaigns, this can be helpful to see how many views/clicks the link got. For link tracking or app download tracking, I might use a different program because Bitly doesn't show advanced analytics.
Leandro Chaves | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We make use of Bitly to accomplish two objectives: Having a short URL that could appear weird when the UTM parameters are included and also (and mainly) to have insights about the clicks like origin, device, etc.
  • Shortening URL
  • Giving insights about the clicks
  • Servers with 99.99999% uptime
  • Easy to create and manage URLs
  • Providing analytics of others shortened URLs
  • Insights about trending markets
  • Custom daily reports
Using its API lets devs provide a way to shorten URLs fast and securely. As a marketer, one can study the given insights to improve the strategy and also find issues.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We do a number of webinars and use Bitly to easily share the links on social media. It is also so much easier to use as a link on stories than the large zoom link. I also love how Bitly will tell who the Referrers were like email, Twitter, etc, the countries, and the number of clicks.
  • Shortens long zoom links.
  • Makes it easy to share links on social media.
  • Makes the link copy exchangeable so you can share easily.
  • Website where they show the links is hard to read.
  • If you have a number of links at one time, it is hard to find them.
  • It's website is hard to read.
I use Bitly often for shortening links for general URLs like ones I use for webinars, sweepstakes, etc. The zoom webinar link is so long and so confusing it would be easy to make a mistake but with Bitly, it is small and I can change it to describe the event.
Score 8 out of 10
Vetted Review
Verified User
Review Source
I have used Bitly for sharing links on different social media platforms. It helped our team to track users through different links. It is easy to use. The custom links feature is also very helpful. Adding tags helped organize links for archival purposes. We have also used analytics data for learnings.
  • Creating user friendly, good looking and easy to remember links.
  • Getting total click data of custom links.
  • Tags feature helps to organise.
  • User interface needs to be improved for more smooth operation.
  • Box to Create Custom links should be more spacious.
  • Need to make improvement for exporting data.
The custom links of Bitly are very helpful to understand the behavior of different types of users. How many people are actually visiting our site from different promotional campaigns can also be tracked very easily. But it is a bit difficult to analyze the data of old custom URLs on a very large scale which needs to be simplified.
John McElhenney | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Bitly is one of the early URL shortener programs. I like being able to track all clicks over a limitless timeframe. I can always go to my Bitly dashboard and see the results of my shared URLs from AD campaigns, FB posts, and other content streams I push to.

Bitly is easy to use. The URL for seeing the metrics over time is also simply adding /# to the bit.ly link and there is your data.

I have created so many bit.ly links over time that I occasionally run into "unique" URL names conflicting with links I had already created.

Bitly is fast, complete, and provides excellent back-end reporting.
  • Builds unique and readable URLS: bit.ly/MYCONTENT.
  • Reporting is robust and very easy to access.
  • Using Bitly as a default shortener for Twitter or Tweetdeck provides an additional layer of accountability and reporting.
  • Shortening apps have gotten a bad rap and are blocked on some sharing platforms.
  • Increase the level of security to eliminate some of the objections to Bitly inclusion.
Any time you need robust and independent tracking of your links bit.ly works like a charm. There are scenarios and platforms where shortened URLs are prohibited due to the potential of link baiting or link switching.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Bitly to create custom short links for our social media postings. It’s brings a more professional look and feel to the posts than common short links or auto generated links. Bitly also gives us the track ability we need when putting links in less accessible places, like a print ad.
  • Branded Links.
  • Analytics
  • Easy to Use.
  • More integrations.
  • Sometimes tricky to setup custom domain initially.
Bitly is great for social media or places where you cannot get analytics easily. Bitly allows you to create a branded experience right down to your domain name and links.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Bitly is shortening URLs and has the ability to track the analytics of the page that anyone with your Bitly login can view. It also populates the thumbnail and relevant SEO information when sharing it on social media accounts. It is easy to use and has a free or premium option.
  • Tracking Analytics.
  • Ability to customize.
  • shorten URLS.
  • Add more SEO data areas.
  • Options for thumbnail updates.
  • More analytic data.
It is always appropriate for any company or person trying to shorten URLs to make them more appealing visually and it tracks the data views and post page. Any company that needs to share posts to social media, this is right for them. The free option is available to anyone.
Score 8 out of 10
Vetted Review
Verified User
Review Source
At Mauna, we use Bitly to generate short links that are sent by SMS where the number of characters is limited. We also use it on social networks or WhatsApp to also be able to place all the query strings without the user seeing it.
  • Generate short url in a simple way.
  • Have click metrics.
  • View all generated URLs.
  • Generate short url programmatically.
  • Edit the already generated short urls.
It is very good for a startup or a project that starts, because of the ease to start, the comfort of the UI, and the speed of implementation. Perhaps a bit inconvenient if a large number of simultaneous links are handled or that require them to be generated programmatically or with automatic criteria.
Aaron Wallace | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Bitly was great for us when we needed a URL shortener for our social media posts. The pricing is great as well as the ability to create your own vanity URL is equally important. We also really appreciated the fact that they have their own internal analytics and tracking platform for seeing the activity on the URLs.
  • Link shortening.
  • URL branding.
  • Better UI.
I think that Bitly is one of the best, if not the best, URL shortening platforms out there today. I think if you are looking for a URL shortener to use for social media (like our case) Bitly is the best platform available on the market on functionalities as well as pricing.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We assist our clients with online marketing campaigns, and advise how it can shorten URLs and providing tracking channels for different marketing tunnels.
  • Very clear and simple interface
  • Low usage is completely free
  • URL looks nice and easy to remember
  • Can provide a bigger free quota
  • More reports and analytics would be a nice to have
Online, or offline marketing campaigns would be appropriate. But if you want the URL to be directly under your own website domain, bitly won't be very helpful.
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use bitly to shorten links that have UTM parameters pertaining to our digital efforts.
  • Shortens long links
  • Keeps track of all customized links
  • Provides data such as number of clicks
  • Links mysteriously stop working
  • Making it easier to use customized brand bitly with website
  • Notify users when a link clicked on isn’t working
  • Verify that live URLs are being customized
It’s well suited for social media teams that want to differentiate between their paid ca organic performance. Also, to track the specific performance of a campaign. It’s especially helpful to transform a long URL into a shorter one, and to be able to customize the text. Having random letters and numbers is an option, but spelling out words is more powerful.

Perhaps less appropriate if you aren’t tracking. For example, sometimes teams don’t use UTM parameters, and if that were the case, it would be more simple to use the URL.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Bitly as a means to create a variety of UTM codes to manage and monitor a variety of marketing campaigns that we have running concurrently. Using this tool, we are able to take extremely long URLs with several parameters attached and turn them into a user-friendly link. In addition, we can include our brand in the URL and then track everything through the administrative interface. This, in conjunction with our other analytical tools, has become an integral part of our marketing. We currently have dozens of active UTM codes, and Bitly helps us manage them effectively.
  • Shortens long UTM codes
  • Allows administrative tracking
  • Lets us include our brand in the link
  • Gives us the option to create a QR code
  • No suggestions for improvement
The most effective use we have for Bitly is with UTM codes. We can always use shorter URLs, and Bitly does a great job with that. Since we market digitally, over the air, and in print, we often need short URLs or QR codes to help make links more readable. With SMS campaigns, having a short link is invaluable. Bitly handles all of this for us, plus allows us to include our brand in the link.
March 23, 2022

Bitly helps test

Frank Watson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Bitly to track engagement with particular pages and social media. Its ability to show clicks etc and track where they came from in a quick access interface saves so much time.
  • ability to separate and track different sources of traffic
  • isolate traffic to the same page from same platform
  • A/B test messaging to a particular page and its conversion
  • abillity to geo locate clickers
  • better filtering of bots
  • sometimes numbers are off - more accuracy needed
Of the link shorteners Bitsy is always the go to for me and the one I recommend - if I need a shortener it is my only choice
March 23, 2022

Bitly Review

Score 9 out of 10
Vetted Review
Verified User
Review Source
Bitly helps us shorten URLs which can be easily remembered by the target audience to access some of our important landing pages. I have used it to promote webinars, training material, etc to drive more folks to those pages without the need to remember long links/web addresses by replacing them with a Bitly.
  • Shortens URL
  • Helps in tracking link analytics
  • Has a freemium product as well
  • Sometimes it takes a while to redirect
  • Link customization not possible sometimes on free plan
  • Tracking link sources is a challenge
The easy to understand interface coupled with allowing users to choose the short link text and the ability to get analytics on link performance such as clicks makes Bitly a great tool to have in the marketing stack. The simplicity of the platform js what makes it even more powerful to use and deploy.
March 23, 2022

Helpful For Users!

Shannon Miller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our company is somewhat low tech and has to use creative ways to get things done. I use Bitly when asking event attendees to complete an online survey. I can give them the link to the survey in an easy to read and shorter URL so they can type quickly into their phone and complete the event evaluation on their mobile device.
  • Makes long, complicated URL's easy to read
  • Lowers the room for error when copying a URL
  • I can create a brochure with a shorter Bitly link that looks easier to use than a long, complicated URL
  • If Bitly could have its own QR code easily created in the same place
  • If Bitly links could be customized without having an account created
  • Simple tracking without having to pay
Bitsy is well suited if you need to give your users a shorter link that can be quickly used on the spot. Well suited if you are able to pay for an account and have the additional bells and whistles for customization and tracking. Less well suited if you do not have the budget or purchase approval to work with outside software. Bitly does work in our high-security environment though!
Hannah Walker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
In addition to short links and click analysis, I also create QR codes with Bitly. The simplicity of the UI allows me to get up and running quickly; I was able to save a ton time using this application because, even though it is not fully automated.
  • Short links
  • Click analytics
  • QR codes
  • Delete old links
  • Better free version
  • Hide/archive old links in dashboard
I have been very pleased with Bitly so far. It is definitely a product I would recommend. It was a game-changer for me as a business professional who often shares online links. Bitly is well-suited for any company that does a lot of link sharing and wants both better attribution and a friendlier-looking links.
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