Reviews (1-22 of 22)
- Shorten and link branding: Bitly helps to turn long URLs into short ones that can also be customized to suit any business name.
- Tracking and analytics: A great thing to be able to see the social media channels that visitors are clicking from and where they are in the world.
- Integrations: Bitly integrates well with third-party tools to help improve workflow and tech tools.
- Free plan: There are some great features on the paid plan but for those not yet ready to invest Bitly provides a great free option.
- Restrictions: There are a few social platforms that do not accept Bitly links.
- Limited integrations: Although it was a pro the lack of third-party integrations does have it's limitations.
- Insights and Analytics: Only provides 30 days of reports which can be frustrating.
- Unable to change: After customising the URL it is not possible to change the links.
For online businesses that primarily use social media platforms such as Pinterest, I would not recommend using Bitly as the links are seen as spam and therefore are not accepted.
- Link shortening with custom endings.
- Geography and device specific data.
- Detailed info on dates of link clicks.
- Ease of use/setup.
- Expanded info on link clicks such as duration of time spent on site.
- Link sorting on the dashboard.
- Expanded list of endings.
- Shortens long links.
- Easy to use.
- I wish you could customize more within your shortened link
- The "create a Bitly link" button should be bold and in the center of the page.
- I would love a Bitly chrome extension.
- Serves as a central repository for links to our media page.
- Shortens links, making them more manageable.
- Provides metrics on link performance.
- No personalization. Would prefer to utilize shortened link that includes our domain instead of those provided by Bitly.
- Would be perfect if it could be installed on individual devices as opposed to visiting the Bitly site.
- Shortens URLs.
- Makes documents shareable outside organization locks.
- Copies links.
- Has a Chrome extension available.
- To change/modify the Bitly link is a premium feature.
- Qr code generation would be neat.
- Ease of Use
- Unethical Company. They are holding an issue of ours hostage to get us to upgrade to enterprise level.
- Horrible Customer Service - They do not care about their customers. No help was given to solve our problems.
- Very Expensive - Compared to other solutions you are paying much more for Bitly. Also they only offer a complete solution at the highest paid tiers. We had an issue where we need to redirect a link and they would not allow us unless we upgraded to Enterprise level (Over $15,000 USD a year...)
- Bad features - They've taken basic level features and hid them from standard paid tiers, forcing you to upgrade to fix your problems.
- Very easy to use. Anyone with even limited tech knowledge would be able to begin using the service from day one.
- Managing and tracking links is very straightforward and offers you exactly what you need.
- Can use for free and even without signing in, so it's very open and available to everyone.
- Has been around long enough for it to be a trusted brand, so people feel secure in clicking on it.
- The free version doesn't allow for branding so you may have some customer confusion
- I sometimes suspect that it doesn't actually capture correct clicks; sometimes it feels like the data may be incorrect or missing.
- Very easy to use.
- The setup or implementation es relatively easy.
- It gives you statistics of openings and where was opened (where the click comes from) from email, Facebook, etc.
- What I don’t like is that it is not as easy as Google Shortner, with Google you didn’t have to sign in to get a link shortened, but to use Bitly you must create an account.
- You must pay for every upgrade of the services (there are several options to upgrade) . It should be just one fee for all.
- The ability to quickly shorten long URL's.
- The ability to customize shortened URL's.
- Providing data on URL clicks.
- It is somewhat complicated to connect with DNS to custom URLs.
- Would be great if the Bitly suite were integrated directly into social platforms.
- The Bitly pro version is fairly expensive when compared to the competition.
- Dashboard is excellent and provides useful data.
- Keeps social media posts concise and short.
- The ease of deleting old urls in the dashboard can be improved. I have to go through two steps to delete an old url.
- I would like to have dashboard with folders since I use bitly for several different locations and I would like to be able to organize my URLs by location.
- It shortens URLs very easily.
- The Chrome extension is very helpful and easy to use.
- It is easy to add a vanity URL although it is something you have to pay extra for.
- It is very expensive for what it does.
- It does not provide much overall value.
- Easy to use on social media.
- Easy for our customers to use and increases confidence in our brand by not showing long, external links.
- I can use one Bitly link in a number of platforms which makes my life simple.
- I don't think people know how powerful the tool is when it comes to tracking "click-thrus" and website traffic.
- Users may only know this tool as a social media app but I use it in a professional research capacity when I don't need to use a more formal citation.
Currently, I'm the marketplace manager for a startup called Growth Geeks. I just came on board a couple of months ago, and we aren't using Bitly as of right now. However, I plan on speaking with the team to begin implementing it for when we post links to our Twitter, LinkedIn, and Facebook accounts (we post links almost daily to articles) - I also plan on seeing if they would like the enterprise level, but at the very least hoping they will be on board with the regular professional version.
Previous to this position, I was a freelance marketing and communications specialist for over a year. I managed roughly 4-8 clients at a time and was working full time hours - many of these clients were tech startups, some were retail sales, and some were actually advertising agencies themselves. For all of my clients, I was managing their social media accounts and/or consulting with their internal marketing teams to guide them on best social practices for their specific industry and business. When I was managing social media accounts for clients, I always used Bitly's services (sometimes the free version if their exec team didn't want to spend money on the professional version). Using Bitly helped me greatly provide analytics and demonstrate my ROI in their social media efforts (which is extremely important as a freelancer).
Apart from social media, I would use Bitly to post links to the client's website or blog on various forums. This helped me learn which forums were helpful to provide clicks on these links for a particular client, as well as which forums were not worth my time posting on. I also used Bitly in email marketing campaigns and on WordPress blog articles. Having solid data from Bitly analytics helped me provide value to my services, speak with management in very tangible ways they could understand, and helped secure future work with clients.
Also, I worked at a company called CJ Pony Parts as their Social Media Specialist. Twice a month I had a meeting with top management to go over my overall social media strategy, as well as particular campaigns. Using Bitly's analytics and link tracking, I was able to enter this meeting with clarity and hard data for my supervisors to understand ROI on social media. I was also the primary author for the CJ Pony Parts blog, so promoting my articles was particularly important to me and I used Bitly to tweet links and post on Facebook, and I was able to see exactly how many people were checking out my articles via social posts.
- First, the obvious - it shortens links. Not only that, but you can customize the links so that each one is easy to manage and identify. The customization aspect is definitely a huge plus since it's easy to start drowning in lots of indistinguishable URLs.
- The analytics portion of Bitly is also great. You can garner insights for each link you create like how many clicks the URL has, where the visitors are coming from, and identify trends in traffic behavior.
- Searchability - Bitly saves each link you create and you can easily search for them using key words. If you need to pull up a link you used months ago, all you have to do is search for it in Bitly and it will come up.
- One thing I've noticed is that if you're shortening a link that you didn't create - for example shortening the link to a news article that you then want to share on Twitter - the analytics will continue to pull data from the original URL as a whole, and not just your unique Bitlink. It would be nice to be able to pull out the traffic that just my efforts are pulling to the site, and not every single source of traffic that site is getting.
- Allows us to customize the URL for the Bitly link.
- Tracks clicks on each Bitly link.
- Works quickly and reliably.
- More extensive or advanced data analysis.
- Outside work with other software or vendors that will expand Bitly and also let Bitly be integrated within the software of other products.
- It's quick, and provides you with a shortened link fast.
- It tracks how many people actually click on the link. This is much better data than just seeing who is reading your post or liking them. They may not be engaging.
- More comprehensive analytics.
- It would be great if it integrated into more social media platforms.
- Shortening multiple URLs at a time would be beneficial.
- Ease of use. It's so simple it needs almost no explanation as to what info it delivers or how to use it.
- Accessible information. I love that you can see the info about any link by simply including a "+" at the end of the link.
- Personalized/custom links. Creation of these makes it super easy to remember the most important links -- and doubles as branding as well!
- It used to be that the app was not as user friendly as the desktop version, but that was remedied last year. It's great now.
- Although fully transparent info for all links is good, it might be nice if you could make a link's info private. Note: this may be accessible at the enterprise level of service, which I am not currently subscribed to.
It wasn't being used by my whole organization, but everyone in my department implemented it on my direction, and they were all happy with it. When new employees filled the roles, they continued using the service, in concert with Hootsuite, which planned posts.
- Shortening links.
- Tracking clicks.
- Clean UI.
- I would love if it interfaced with other sites more easily, like Twitter or Facebook.
- It would be great if link names could be customized (maybe including the abbreviation of the publication or company).
- Great metrics dashboard - very easy to read and understand.
- Shortened links = less characters to worry about.
- Customization of links to make it more organizational/topical.
- I wish it was easier to customize the "bit" in bitly like the New York Times - I don't have the technological wherewithal to do it without support.
- Daily emails to show a metrics dashboard would be nice.
Bitly Scorecard Summary
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