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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Shorthand

    Score8 out of 10
    N/AShorthand enables the user to create interactive multimedia stories for any online audience — all with no code. The vendor boasts that Shorthand is used by hundreds of publishers, brands, non-profits, and more — including the BBC, Honda, Business Insider, and Doctors Without Borders.N/A

    SocialPilot

    Score8.8 out of 10
    N/ASocialPilot, a group.one solution (acquired 2025) offers a centralized platform for managing different social media channels and publishing across the channels simultaneously.

    $30

    per month

    Pricing
    ShorthandSocialPilot
    Editions & Modules
    No answers on this topic
    Essentials
    $30.00
    per month 1 user 7 profiles
    Standard
    $50.00
    per month 3 users and 15 profiles
    Premium
    $100.00
    per month 6 users and 25 profiles
    Ultimate
    $200
    per month unlimited users and 50 profiles
    Enterprise
    Contact Sales
    unlimited users and profiles
    Offerings
    Pricing Offerings
    ShorthandSocialPilot
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—A discount is offered for annual billing. Additional users cost $5/user and additional profiles cost $4/profile.
    More Pricing Information
    Features
    ShorthandSocialPilot
    Content Creation
    Comparison of Content Creation features of Shorthand and SocialPilot
    Feature
    Shorthand
    9.0
    1 Ratings
    14% above category average
    SocialPilot
    -
    Ratings
    Content collaboration9.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Shorthand and SocialPilot
    Feature
    Shorthand
    6.8
    1 Ratings
    14% below category average
    SocialPilot
    -
    Ratings
    Content hub9.01 Ratings00 Ratings
    Embedded CTAs7.01 Ratings00 Ratings
    Content distribution6.01 Ratings00 Ratings
    Content promotion5.01 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Shorthand and SocialPilot
    Feature
    Shorthand
    -
    Ratings
    SocialPilot
    8.0
    4 Ratings
    2% below category average
    Content planning and scheduling00 Ratings9.04 Ratings
    Workflow management00 Ratings7.04 Ratings
    Engagement
    Comparison of Engagement features of Shorthand and SocialPilot
    Feature
    Shorthand
    -
    Ratings
    SocialPilot
    10.0
    4 Ratings
    21% above category average
    Bulk actions00 Ratings10.04 Ratings
    Marketing
    Comparison of Marketing features of Shorthand and SocialPilot
    Feature
    Shorthand
    -
    Ratings
    SocialPilot
    2.0
    4 Ratings
    118% below category average
    Content marketing00 Ratings2.04 Ratings
    Paid media management00 Ratings2.04 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Shorthand and SocialPilot
    Feature
    Shorthand
    -
    Ratings
    SocialPilot
    9.0
    4 Ratings
    8% above category average
    Twitter00 Ratings10.04 Ratings
    Facebook00 Ratings10.04 Ratings
    LinkedIn00 Ratings10.04 Ratings
    Instagram00 Ratings6.04 Ratings
    Pinterest00 Ratings9.03 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Shorthand and SocialPilot
    Feature
    Shorthand
    -
    Ratings
    SocialPilot
    10.0
    3 Ratings
    26% above category average
    Campaign success analytics00 Ratings10.03 Ratings
    Real-time tracking00 Ratings10.02 Ratings
    Account management
    Comparison of Account management features of Shorthand and SocialPilot
    Feature
    Shorthand
    -
    Ratings
    SocialPilot
    7.5
    4 Ratings
    6% below category average
    Role-based user permissions & privileges00 Ratings9.04 Ratings
    Mobile access00 Ratings6.04 Ratings
    Best Alternatives
    ShorthandSocialPilot
    Small Businesses
    Contently
    Score9.9 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ShorthandSocialPilot
    Likelihood to Recommend
    8.0
    (1 ratings)
    8.0
    (4 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (3 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (2 ratings)
    Product Scalability
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ShorthandSocialPilot
    Likelihood to Recommend
    Shorthand
    Shorthand is ideally suited to visual stories where you have a good number of images and/or embeds or video to include. It is well-suited to long-form stories, where you wish to keep the readers' attention longer than usual. It can help to differentiate particularly important or intriguing stories from others on your website - and for this reason, it could be used as a premium content tool, perhaps for subscribers. It can also be used to showcase stories about awards you've organised, giving them special treatment. It is less suited to breaking news, or very time-sensitive news stories, as it can take some time to prepare, post or update shorthand stories. And it doesn't work well for stories with strong accompanying imagery
    Incentivized
    Read full review
    group.one
    Content creators who want to be everywhere at once with limited time! Or those who really see the importance in a content calendar (I know for most it's important - for me, not so much)
    Incentivized
    Read full review
    Pros
    Shorthand
    • Enabling visual storytelling with multiple pictures
    • Embedding rich media within a story, including video
    • Engaging readers for longer than average dwell times
    • Making it easy to create striking article design without coding experience
    Incentivized
    Read full review
    group.one
    • Scheduled Posting
    • Multi Platform Posting
    • Analytics and Reporting
    • Multi User Accounts with different user privileges
    Read full review
    Cons
    Shorthand
    • Additional flexibility in how text is overlaid on pictures would be welcome so that there are more choices on what images to use with particular layouts
    • Enabling users to control the path of text - for example, enabling runaround - could enable some excellent designs
    • Adding additional section templates could speed up design
    • More flexibility in caption placement would be helpful
    Incentivized
    Read full review
    group.one
    • [I feel] Instagram analytics are lacking
    • The free plan is not complete
    Incentivized
    Read full review
    Usability
    Shorthand
    No answers on this topic
    group.one
    Due to the huge advancements in AI now, while I still love SocialPilot and have no intention of leaving, I'm excited and hopeful that SocialPilot is working on more AI integrations to build up this platform as a better, well-rounded tool for creators. For example, Beacons is inspirational regarding the all-in-one tools (not the same, nor a competitor, but worth checking out).
    Incentivized
    Read full review
    Reliability and Availability
    Shorthand
    I have never known it to be down during my use of it. All you require is an internet connection to log in and you can use it on multiple devices. Adding ease of accessibility, there are simple ways to log in. I've also never known a Shorthand story to go down once live on our site.
    Incentivized
    Read full review
    group.one
    No answers on this topic
    Performance
    Shorthand
    Due to the integration with our content management software, there is a short delay on our site while it loads, which may cause some readers to drift away. However, I've seen other sites where it instantly loads articles, so I believe this to be down to the content management software behind our site more than Shorthand itself. Once that brief initial period is over, it doesn't require additional loading time.
    Incentivized
    Read full review
    group.one
    No answers on this topic
    Support Rating
    Shorthand
    No answers on this topic
    group.one
    I've not had to use support
    Read full review
    Alternatives Considered
    Shorthand
    No answers on this topic
    group.one
    Incentivized
    Read full review
    Scalability
    Shorthand
    As a web-based service, it is easy for users to log into from anywhere. Content can easily be shared, as you can set up teams that enable access to each other's work as required. And content can be reviewed by others before publication using the sharing function. You can also view how an article will look on different devices.
    Incentivized
    Read full review
    group.one
    No answers on this topic
    Return on Investment
    Shorthand
    • Helped us create one of our top 10 most-read and most-shared stories in the last year
    • Enabled us to elevate key pieces of content, boosting dwell time on our site
    • But can also be time-consuming to adopt for some stories, meaning you need to choose well what stories really deserve the investment in time
    • Boosted collaboration between teams via its ability to share, including offering the chance for others to preview content prior to publication
    Incentivized
    Read full review
    group.one
    • Scheduling and posting in bulk
    • Saves time through content recycling
    • The affordable marketing solutions have promoted the business
    Incentivized
    Read full review
    ScreenShots

    Shorthand Screenshots

    Screenshot of Easily add sections and adjust styling.

    SocialPilot Screenshots

    Screenshot of CalendarScreenshot of AnalyticsScreenshot of DashboardScreenshot of LibrariesScreenshot of Post ComposerScreenshot of Social Inbox