Shorthand vs. Substack

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Shorthand
Score 8.0 out of 10
N/A
Shorthand enables the user to create interactive multimedia stories for any online audience — all with no code. The vendor boasts that Shorthand is used by hundreds of publishers, brands, non-profits, and more — including the BBC, Honda, Business Insider, and Doctors Without Borders.N/A
Substack
Score 8.9 out of 10
N/A
Substack is a subscription-based newsletter publishing platform.N/A
Pricing
ShorthandSubstack
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ShorthandSubstack
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
ShorthandSubstack
Content Creation
Comparison of Content Creation features of Product A and Product B
Shorthand
9.0
1 Ratings
13% above category average
Substack
-
Ratings
Content collaboration9.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Shorthand
6.8
1 Ratings
15% below category average
Substack
-
Ratings
Content hub9.01 Ratings00 Ratings
Embedded CTAs7.01 Ratings00 Ratings
Content distribution6.01 Ratings00 Ratings
Content promotion5.01 Ratings00 Ratings
Best Alternatives
ShorthandSubstack
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Adobe Express
Adobe Express
Score 8.8 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Adobe Express
Adobe Express
Score 8.8 out of 10
Enterprises
Conductor
Conductor
Score 9.2 out of 10
Adobe Express
Adobe Express
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ShorthandSubstack
Likelihood to Recommend
8.0
(1 ratings)
8.7
(6 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
6.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
ShorthandSubstack
Likelihood to Recommend
Shorthand
Shorthand is ideally suited to visual stories where you have a good number of images and/or embeds or video to include. It is well-suited to long-form stories, where you wish to keep the readers' attention longer than usual. It can help to differentiate particularly important or intriguing stories from others on your website - and for this reason, it could be used as a premium content tool, perhaps for subscribers. It can also be used to showcase stories about awards you've organised, giving them special treatment. It is less suited to breaking news, or very time-sensitive news stories, as it can take some time to prepare, post or update shorthand stories. And it doesn't work well for stories with strong accompanying imagery
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Substack Inc.
I think Substack is better for people who want to set up a personal-facing branded website vs people who just want to post random musings every so often. Monetization is better there than any other collective publishing platform as well as organic reach via email. Substack also allows you to build direct relationships with your readers via emails and own them 100% which is great long-term if you use it to pivot to another site or another form of writing/content creation. Substack would be less helpful for someone wanting to write as a part of a group, not individually, or someone who's unwilling to put their personal brand behind their content. It's less optimized for SEO (which other platforms allow you to do) and can be harder to curate content based on your interests (you really have to go in knowing what you want vs finding it on the fly).
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Pros
Shorthand
  • Enabling visual storytelling with multiple pictures
  • Embedding rich media within a story, including video
  • Engaging readers for longer than average dwell times
  • Making it easy to create striking article design without coding experience
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Substack Inc.
  • Because it has a very high Domain Authority ranking relevant backlinks in a published article will help make my store more searchable.
  • Substack is very easy to work in. The toolset they provide may not be as extensive as other platforms but it is certainly enough to create a meaningful, interesting post.
  • Substack is very focused on creating a community of writers that support each other. They run an ongoing email campaign that reinforces their focus on building a community of writers.
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Cons
Shorthand
  • Additional flexibility in how text is overlaid on pictures would be welcome so that there are more choices on what images to use with particular layouts
  • Enabling users to control the path of text - for example, enabling runaround - could enable some excellent designs
  • Adding additional section templates could speed up design
  • More flexibility in caption placement would be helpful
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Substack Inc.
  • editor is on the primitive side - it's wysiwyg, but missing some embed options
  • integrate with google analytics
  • percentage cut that Substack takes can become a burden as your revenue grows. Problems scaling.
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Reliability and Availability
Shorthand
I have never known it to be down during my use of it. All you require is an internet connection to log in and you can use it on multiple devices. Adding ease of accessibility, there are simple ways to log in. I've also never known a Shorthand story to go down once live on our site.
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Substack Inc.
No answers on this topic
Performance
Shorthand
Due to the integration with our content management software, there is a short delay on our site while it loads, which may cause some readers to drift away. However, I've seen other sites where it instantly loads articles, so I believe this to be down to the content management software behind our site more than Shorthand itself. Once that brief initial period is over, it doesn't require additional loading time.
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Substack Inc.
No answers on this topic
Alternatives Considered
Shorthand
No answers on this topic
Substack Inc.
Medium is not so good for running newsletter. I find the mail that a user gets is very easily readable. Also as a creator it's very easy for me to track the analytics and monetise my blogs unlike Medium. Blogger is a very old technology. The kind of integrations and the support for Markdown / different media is very great in Substack.
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Scalability
Shorthand
As a web-based service, it is easy for users to log into from anywhere. Content can easily be shared, as you can set up teams that enable access to each other's work as required. And content can be reviewed by others before publication using the sharing function. You can also view how an article will look on different devices.
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Substack Inc.
No answers on this topic
Return on Investment
Shorthand
  • Helped us create one of our top 10 most-read and most-shared stories in the last year
  • Enabled us to elevate key pieces of content, boosting dwell time on our site
  • But can also be time-consuming to adopt for some stories, meaning you need to choose well what stories really deserve the investment in time
  • Boosted collaboration between teams via its ability to share, including offering the chance for others to preview content prior to publication
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Substack Inc.
  • I haven’t made any money from it
  • Can be disheartening when you realise you’re putting in maximum effort for minimum audience
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ScreenShots

Shorthand Screenshots

Screenshot of Easily add sections and adjust styling.