Robb Auspitz Review of Substack
July 11, 2022

Robb Auspitz Review of Substack

Robb Auspitz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Substack

I use Substack to create promotional and educational content. I use a mini-blog format to write infomercials that explain various topics relating to the Hemp/CBD industry and Groovy Hemp Company. The problems addressed include branding and improving my store's searchability. The scope is very broad. A distinct brand identity sets my store apart from a very crowded field. A successful SEO campaign has been proven to drive a lot more sales than social media that is not 100% focused on video.


  • Because it has a very high Domain Authority ranking relevant backlinks in a published article will help make my store more searchable.
  • Substack is very easy to work in. The toolset they provide may not be as extensive as other platforms but it is certainly enough to create a meaningful, interesting post.
  • Substack is very focused on creating a community of writers that support each other. They run an ongoing email campaign that reinforces their focus on building a community of writers.


  • More clarity on why I would use Substack as a podcasting platform. I understand that it's a new thing for them but I'm not sure about making the switch until I see more hard, technical information. And yes, I am being picky about it.
  • They could provide a few more formatting tools for the writer even though what they currently provide does a good job.
  • Support for more extensive video tools. I understand that YouTube and TikTok dominate that arena but there's always room for more competition.
  • Real strength in creating relevant written content that tell your company's story in an informal, entertaining and educational manner.
  • The ability to help your site's SEO without being obvious about it.
  • It is very easy to use and Substack has excellent support tools.
  • I'm definitely seeing improved traffic from improved search engine position and publishing on Substack has helped.
  • By publishing on Substack I'm able to start to establish a brand identity that helps me separate Groovy Hemp Company from the pack.
  • There is no negative impact. Your only expenditure is time and energy. Currently, Substack is free. Hopefully, that lasts for a while.
Substack is simpler and a lot easier to use than either of the above. Automattic is perpetually trying to sell you on "upgrading" their basic WordPress blogging product which is a pain to work with because of their obsession with "Blocks". It has more SEO and multimedia features but I'm not convinced the additional time needed for each post helps you create a better post with more SEO impact. My big fear with using Blogger is that Google will discontinue it just because, like they've done with so many other products. It's only OK to work with because formatting can be a royal PIA while being very limited. I can accomplish the same thing with Substack a lot faster and with a lot less stress than I can with Blogger.

Do you think Substack delivers good value for the price?


Are you happy with Substack's feature set?


Did Substack live up to sales and marketing promises?


Did implementation of Substack go as expected?


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It's well-suited for a creative writer who is comfortable writing essays or short fiction. It's especially well-suited for writers who are focused on writing essays based on personal experiences. I'm not sure it has the tools at this point for someone who wants to serialize a novel or long-form non-fiction book. I'd like to see better multi-media tools for writers/content creators who are fluent in written and audio-visual methods of communicating.


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