TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Smaato

    Score7 out of 10
    N/ASmaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition.N/A

    Tapjoy

    Score8 out of 10
    N/AN/AN/A
    Pricing
    SmaatoTapjoy
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SmaatoTapjoy
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    SmaatoTapjoy
    Small Businesses
    AdRoll
    Score3.7 out of 10
    Google AdMob
    Score6.9 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    No answers on this topic
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SmaatoTapjoy
    Likelihood to Recommend
    7.0
    (2 ratings)
    8.0
    (2 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SmaatoTapjoy
    Likelihood to Recommend
    Verve Group
    Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
    Incentivized
    Read full review
    Tapjoy
    Tapjoy is awesome when you wish to advertise your app. User traffic can be achieved through campaigns. The engagement rate can be increased, which in turn increases business sales. The smart search option is very accurate and time-saving; I was able to search the term like ticket id. High revenue can be achieved.
    Incentivized
    Read full review
    Pros
    Verve Group
    • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
    • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
    • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
    • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.
    Incentivized
    Read full review
    Tapjoy
    • Get installs at the correct target
    • Easy of use
    • Big inventory
    Incentivized
    Read full review
    Cons
    Verve Group
    • Inventory can be a bit pricey in competitive markets like the US.
    • Reporting dashboard is limited, needs work.
    • They don't offer a lof of transparency about margins over media cost.
    Incentivized
    Read full review
    Tapjoy
    • long term retention can be improved.
    • Little confusing navigation.
    Incentivized
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    Usability
    Verve Group
    Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
    Incentivized
    Read full review
    Tapjoy
    No answers on this topic
    Support Rating
    Verve Group
    Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
    Incentivized
    Read full review
    Tapjoy
    No answers on this topic
    Alternatives Considered
    Verve Group
    With over 20 demand partners in our stack, Smaato is in the top 5
    Incentivized
    Read full review
    Tapjoy
    They have very different model of business, but I would use TapJoy as a complement of this other products. So you can expand the inventory where you buy ads and be able to scale more rapidly the growth of your mobile app.
    Incentivized
    Read full review
    Return on Investment
    Verve Group
    • Increased overall revenue
    • Strong demand pool
    • Easy reporting
    Incentivized
    Read full review
    Tapjoy
    • UI/UX is little confusing.
    • Rewards are less.
    Incentivized
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