Forma, now part of Snapchat vs. Tamlitz.li

Very good for smaller stores, very easy to start and expand. Swimwear is a good use case, people want to know what they look like in swimwear. Also it works best on phones so it's good if customers shop on mobile. Not good if you are not on Shopify, it won't work. Also maybe not good for very high-end luxury brands, users who upload photos use their camera phones and not beautiful like models.

• Keep customers on my site for longer
• Easy to try and expand, they use my existing product photos
• Free unless you want a special design
• Good support

• Takes a couple days to add products. Would be better if it were instant.
• Only on Shopify. I told a friend who sells on Woo Commerce and it wouldn't work.

We heard of 3D Look but needs 3D cameras, too expensive so didn't really try. True Fit is what many bigger companies use but it's expensive and doesn't work well

• Very big impact on session time
• Helps with getting store visitors. But I use the virtual fitting room in marketing
• Any new business is good since it's free