Shopify Reviews

261 Ratings
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Score 8.8 out of 100

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September 10, 2020
Paul Francis Jones | TrustRadius Reviewer
Score 10 out of 10
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I was hired by the owners of The Outdoor Patio Store to help usher in a new, more modern experience. The website was hosted on an extremely old and out of date platform that hadn't been updated in years so I had a little experience using Shopify, and I felt it was a really good choice for a small to medium sized business. The back-end is incredibly simple to use, and on the front-end you get a really modern website that does an incredible job displaying your products.
  • Back end is insanely easy to use.
  • Follows best practices.
  • Depending on the template you use, the front end looks just as good as any high-end website.
  • Customer service is always extremely helpful.
  • Not the most inventory-friendly solution; we spend an additional $90 a month on an app for purchase orders (PO's) which is kind of ridiculous.
  • Not friendly for shipping either; we spend an additional $40-$60 a month for ShipStation which allows us to print FedEx Labels.
  • Exporting reports and .CSV files could use a little work; it's not always as easy as it could be.
I consider The Outdoor Patio Store to be a small business, and we experience the occasional headache because of Shopify's À la carte approach to ecommerce, specifically because of our need for a more robust inventory and shipping solution. Orders are placed in Shopify and inventory is tracked via Stitch Labs and our warehouse ships using ShipStation. It's not the smoothest system out there, and I don't particularly enjoy counting on three different companies to make sure my business is running properly. As our business grows, as much as I enjoy using Shopify I'm not totally sold that it's the best solution for a business that you intend on growing.
In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward.
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February 25, 2020
Horacio Carcamo | TrustRadius Reviewer
Score 7 out of 10
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Shopify is a great way to promote and distribute the company's products. It also functions as another way to sell in a digital way. If you do not feel like investing in a web developer, Shopify gives you the tools so you can create your landing site to start selling on day one.
  • You can list unlimited products on your site
  • No bandwidth or storage limit like other competitors
  • Share your account with peers
  • It has a great dashboard for order tracking and other features.
  • Web design might be a little bit antique
  • Customer service lacks detailed issue solving
  • Point of sale needs to generate more reports that can be useful for a business
Shopify was great when used for products that were at a discounted price and we want them to sell out by marking them with a low price. This prevents having too many low-priced items on our website. It is less appropriate if you want to raise a product as a startup.
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February 29, 2020
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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We're using Shopify to sell a large volume of consumer products. There are multiple users within the company actively using the platform. It serves as a versatile and dependable eCommerce solution that allows us to make changes to the product pages quickly and easily. The analytics data is robust and helps us keep an eye on KPIs throughout the day.
  • Makes it real easy to create duplicate versions of product pages for testing various elements.
  • Displays a wide array of reports and analytics
  • Real easy to create and implement discount codes
  • Some of the templates are not easy to reconfigure.
  • Some Sales reports like "Sales by Discount" have a lag time of around two days before data populates.
  • Big jump in pricing from "Shopify" to "Advanced Shopify."
Shopify is great for companies with an array of products and discount offers. Easy to keep track of everything and edit as needed. Not too many cases where it's not well suited; performs well at all levels. Like any platform, there will likely be a few areas where you wish it worked differently, but it just takes a little time to get to know the complexities.
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February 17, 2020
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Shopify is being used as the eCommerce backend for two of my clients' websites. They use it to set up and sell products online along with the design and layout of the website itself. It's a great single-solution platform for most online sales and the management and creation of products for the stores.
  • Simple and easy product setup and inventory management.
  • Wide selection of design templates both free and paid.
  • Sometimes the navigation between pages when editing the site can be a little confusing.
  • Small amount of website basics are recommended for the site setup.
If you're looking for a simple one-stop shop to get your online business and eCommerce up and running Shopify is an excellent solution. Super easy to set up with just a small amount of website knowledge and extremely easy to set up and customize products. Excellent inventory management and integration with several shipping and postage apps. I would recommend having a basics knowledge of websites and eCommerce or it could get a little confusing. Their support is excellent though if you get stuck.
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April 07, 2020
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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I am a web designer and have used Shopify for the set up of e-commerce sites. Shopify is the best all-around option for e-commerce websites. It is particularly good for those with a large online store that need the functionality that Shopify has as well as the integrations it has.
  • Easy to use
  • Great UI
  • Scalable
  • Great SEO functionality
  • It is more expensive to use than alternatives like WooCommerce.
  • There are big expensive jumps between the Shopify plans.
Shopify is great for a business that has a large array of products, needs to be able to manage the backend in house and not by a web designer, as well as needs the quick and easy set up of Shopify.
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February 29, 2020
Anonymous | TrustRadius Reviewer
Score 10 out of 10
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We consult with clients on implementing Shopify as an online storefront and e-commerce solution.
  • Shopify is extremely user-friendly.
  • Excellent website and mobile platforms
  • Excellent inventory and sales management
  • Shopify has improved integrations and implementation over the years. That used to be my biggest struggle.
  • Some industries still struggle with custom and large truck shipping options.
Shopify is excellent for SMB, and even some large businesses, dependent on the product or service offered. For companies with more proprietary needs, like insurance, bookings, etc. Shopify might not be the best fit.
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February 03, 2020
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Shopify is arguably the best e-commerce platform. It has hundreds of payment gateways, integrations, fantastic UI, and is just an excellent platform for an online store.
  • Fantastic Support
  • Multi channel integrations
  • It is more expensive than alternatives like woocomerce.
  • It has its own coding language to learn.
Shopify is a fantastic e-commerce site for people who don't want to deal with the technical aspects of running a store and can afford Shopify. It has excellent multi-channel integration, great UI and UX, and an extensive list of features.
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October 15, 2019
Dan Hanna | TrustRadius Reviewer
Score 9 out of 10
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I am currently in Shopify's partner program. I build web stores for clients who are looking to start there own E-Commerce store. We also help customers who already have Shopify stores. We help them grow and upgrade their current stores. I am able to manage all parts of Shopify without having the need for more employees.
  • Shopify makes it easy to create new development stores.
  • They also make it easy to request access to customers that already have a store.
  • Shopify is a one-stop shop for all e-commerce needs including domain and hosting services.
  • It would help if I could offer my clients more than a 14 day free trial.
  • The web design can become confusing on their platform.
  • It would be nice to have more app options.
Shopify is great for someone looking to become an affiliate marketer. They have multiple features to help you sell their product. I would say it is a little less appropriate for people who have limited web design experience. It can be a little confusing when you are first starting out. Overall though, I would say that it is easy to use.
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January 25, 2020
Nichole Pelaez | TrustRadius Reviewer
Score 10 out of 10
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Shopify is currently used to host our eCommerce store and it fully supports our business. It is used by our whole organization for web design, operations and order fulfillment, shipping, marketing, and product management. Shopify addresses the main issue small and new business owners have when wanting to start an online store. They are supportive every step of the way adding so many apps that make it possible to have variety and automation with every aspect of your businesses. Shopify helps you customize webpages, processes credit card transactions, organizes your orders, and allows you to print shipping labels, track inventory, and use other programs to market and email campaigns to your customers. They have so many tools, apps, and support guides available it was essential to getting my business up and running and now fully operational and thriving. What’s best, I know Shopify will have what I need when my business is ready to take the next step and grow.
  • Shopify academy has by far been the best resource in starting a business and excelling at every step necessary to have a profitable business. Shopify Academy offers so many articles, videos, webinars and tools/suggestions that you can truly do everything on your own even if you have no prior experience. This was the single most important factor in deciding to use Shopify versus other online store platforms. They offer the best support and guides for doing everything.
  • The Product management within Shopify is so clear and organized that it makes it really easy to add products to your store with photos, details, SEO search terms and various color options. There is a bulk editor that allows you to select more than one product at a time and update details all at once. Extremely time-consuming to have this bulk editor to change prices, change product names, etc.
  • Even though the app store has awesome tools, it can slow your website down if you add too many. Be mindful of each tool you add and make sure it’s necessary so you do not ruin the user experience on your site. There’s no point in having a fancy app if the user gets impatient with load time and decides to leave.
  • Shopify has an easy homepage editor that you can use to create your first homepage only. This can have a downside when designing all of your other pages If you do not have experience with HTM or CSS. If you don't, customizing your website will be difficult for you if you plan to design it on your own. Shopify does offer guides to help implement certain features to your pages and change the coding, but if you have no experience doing this is can’t be frustrating trying to design the website of your dreams.
Shopify is well suited for dropshipping businesses, small businesses needing guidance on the entire process, and even larger scale businesses since they have more advanced features with other plans. Shopify is the go-to platform for all eCommerce stores, so if you sell products it's a great tool. I highly recommend this over all the others.
Read Nichole Pelaez's full review
January 23, 2020
Kim Hoogenboom | TrustRadius Reviewer
Score 8 out of 10
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Shopify, combined with Custom Cat and Printful provide our private school system with an advertising avenue not previously afforded. We are now able to offer multiple designs in a multitude of colors, sizes, and styles without the overhead of having inventory. Everyone that orders become a walking, talking, and actionable billboard for the schools with almost no overhead or volunteering.
  • Easy templates to provide straight forward, simple to use UI for customers.
  • Works with integrated APPs to allow for 3rd party fulfillment.
  • Inputting new products can be time consuming because all categories have to be built by hand.
  • Price changes can be time consuming because you can only change by product, not by style.
Shopify is great for bigger e-commerce or a company with a small SKU count. I wouldn't recommend it to a company with thousands of SKUs, they should look at a more robust system. Shopify does not provide a robust reporting system and even the less expensive apps don't provide valuable information. However, it fits our small non-profit needs with its price and ease of use.
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January 21, 2020
Rachel Blankenship | TrustRadius Reviewer
Score 10 out of 10
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Shopify is used as our ordering system, as well as our POS system for our temporary brick and mortar stores. Customers are able to purchase through our website which is run by Shopify. Our fit stylists are then able to place orders such as exchanges for customers on the back end through Shopify. We are able to house customer information such as their shipping and billing address. And we also utilize an app within Shopify called Swell. This is used for our loyalty program in which each order that a customer places adds to their Swell and they are able to move up different tiers.
  • Easy to use and easy to navigate.
  • Layout of customer's order and customer information is clear and easy to navigate as well.
  • We would love to be able to have a clear sandbox version of our system that we are able to utilize within our training program.
  • Searching for customers can be difficult if you don't have the exact order number or email address. If you try to look up a customer by their name, phone number or physical address it will pull up almost every customer other than the one you are looking for.
Shopify allows our company to house endless numbers of SKUs, which allows our online store to grow and grow and provide more options for our customers. The purchasing process is easy for our customers to use and is straightforward. It's easy for our new Fit Stylists to learn, and the customer's order page is easy to navigate.
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January 18, 2020
Steven Duran | TrustRadius Reviewer
Score 9 out of 10
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We're using Shopify as the sales platform for a subscription service that we offer customers. It's being used by our e-commerce line of business and it has been fairly successful so far. It allowed us to take an idea that we had and implement it really quickly without a ton of development resources.
  • E-commerce.
If you need to create a widget and start selling it fairly quickly, then Shopify would be my first recommendation as an e-commerce platform. It's really affordable and has a generous ecosystem of applications that can be used to serve your custom business needs. It's certainly the first place to start when just beginning your e-commerce journey.
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December 16, 2019
Adam Litvack | TrustRadius Reviewer
Score 10 out of 10
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Shopify is the backend for our 2 e-commerce websites. We operate 2 branded sites that serve as our customer-facing websites. Our e-commerce and Marketing team both use Shopify on an ongoing basis to sell online.
It manages our store catalogs, inventory, images and descriptions. With Shopify, my team can control the look and feel of the online stores with many tools and apps that expand options, giving us complete and total flexibility. Shopify excels on the backend as it’s all in the cloud, and we do not have to host the servers, payment gateways. It also includes a wide-ranging suite of tools and analytics.
  • Cloud-based.
  • Scalability.
  • Promotions.
  • Marketing tools.
Shopify is perfect for small and growing businesses that are looking for a full range website and mobile experience.

It can be set up quickly with relative ease.
Easy to grow and expand.
When ready, Shopify can easily scale to a more serious site with tools and apps.
The servers can handle traffic and sales transactions spikes with ease.
Where it needs some work is b2b.
Shopify is not made for business-facing, only consumers.
Read Adam Litvack's full review
December 14, 2019
Kathy Pierre | TrustRadius Reviewer
Score 10 out of 10
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We currently use Shopify as the platform for our official skincare e-commerce website. We have found it to be the best platform we have discovered thus far, especially if you are someone who is not very good at developing a website from scratch.
  • Shopify offers limitless themes, some are free and others are available at a decent cost.
  • The platform is more cost-effective than a lot of other platforms on the market currently.
  • Some of the apps available on the platform are lacking in quality.
  • It would be nice if the free trial would be 30 days. It does take a little time to get everything into their system.
Shopify is great for any e-commerce website. It would be a great option for someone with little to no experience in website development. It can be a little limiting when it comes to design, so if you are someone looking for a more of customizable website this may not be the best platform.
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November 30, 2019
Stephen Steinberg | TrustRadius Reviewer
Score 9 out of 10
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We've used Shopify to test new products and new markets. Shopify is perfect for those cases because it's cheapest plan is functional enough to test a product and market, yet it has enough out-of-the-box themes to look presentable without much time and effort in customizations. BigCommerce has a bit more functionality but it's cheapest plan is more expensive and takes more effort to make presentable, so Shopify is perfect for rolling out a website quick and cheap.
  • Great themes out of the box.
  • Very affordable plans to be budget-conscious.
  • Very easy to setup and customize a site with little to no coding experience.
  • Shopify doesn't have much native functionality and you must pay for third-party apps for somewhat normal features. Naturally, third-party apps aren't always perfectly integrated into websites.
  • Shopify can get expensive as you scale and isn't as good a value in the medium and large-scale enterprise space when compared to BigCommerce in my opinion.
  • Shopify charges additional payment processing fees if you don't use Shopify's payment processor. This can cause problems in the back office of businesses.
Shopify is perfect if someone has never set up a website or eCommerce website before. It's lightyears better than Wix or Squarespace. In certain scenarios, it's better than BigCommerce but in other areas BigCommerce wins. Regardless those are the top two platforms to consider. It comes down to how much money or knowledge you have to customize the theme to your needs and what specific functionality you need.
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September 18, 2019
Kiara Elder | TrustRadius Reviewer
Score 10 out of 10
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We use it as our main store on the internet and use their technology for our popup and local stores. We use their interface as our main customer interaction and sell point. We use it across our whole organization.
  • Great POS
  • great customer services
  • easy to navigate
  • easy to set up
  • cart discounts are hard to set up
  • you need additional apps for a lot of things. Sometimes they work well other times they do not.
  • The home page is often way to busy for a glance through to get basic information on daily sales
It is a great POS and online storefront. It is easy to manage and change with very little computer knowledge needed. They walk you through all of the setups and have a great question and answer section. They offer great business advice on how to grow. They are tech-heavy which can be challenging for those who are not tech-savvy.
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December 04, 2019
Lindsay Halsey | TrustRadius Reviewer
Score 9 out of 10
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At our search engine marketing agency, Shopify is a frequently used eCommerce platform by our customers. We, then, use Shopify for search engine optimization. The platforms allow us to implement search engine marketing best practices with ease.
  • Simple, user-friendly interface.
  • Great platform to get started with eCommerce.
  • Solid SEO functionality.
  • More customization possibilities for XML sitemaps.
  • More advanced SEO capabilities around the addition of FAQ content on category pages.
Shopify is very well suited for those getting started with eCommerce.
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October 08, 2019
RICKY NG | TrustRadius Reviewer
Score 6 out of 10
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We run Shopify Basic for eCommerce as a second storefront for our luggage business. It is used as an independent store platform alongside our BigCommerce platform. Given Shopify is a top eCommerce platform, we decided to try it and test out its performance compared to our BigCommerce store.
  • The pool of available premium themes for different sellers to purchase is deep.
  • Storefront speeds.
  • Comprehensive and deep pool of customised apps.
  • Default, out-of-the-box SEO with basic subscription is very poor over time (over 18 months) for search engine crawling.
  • The control panel speed for the merchant is very slow and nothing like the storefront speed.
  • Product creation listing is not fast or simple enough.
Shopify Basic is good for users with some level of coding knowledge who want minor theme adjustments and have SEO knowledge. For anyone completely new to Shopify, it is daunting and complicated to launch an eCommerce store without paying a professional to help set it up properly.
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January 23, 2020
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Shopify is a handy website management tool. We have multiple websites through Shopify to sell different products through our companies. Our customer care team uses Shopify to get orders and then enter them into our system and get them started in our company. I update our websites with new products and promotions that I can run through Shopify, such as free shipping.
  • I've used many website management tools, and Shopify was the easiest to learn. I was able to pick up the coding language and make many customizations easily.
  • Shopify has the broadest range of apps that can add specialized functionality to websites. The only downside is that most of them do cost a monthly fee. BigCommerce provides more features free than Shopify, but they have fewer apps.
  • The main reason we had to switch from Shopify for a couple of our websites is because we use the accounting software Avatax. You must be on the most expensive plan of Shopify to be able to use this. BigCommerce and Magento both provide this with any of their plans.
  • Some Shopify apps have a lot of room for improvement. You really must look at what the reviews are on the apps because some of them are not very good at providing support, or the apps are very glitchy.
Shopify is well suited for any company needing to get their website up and running quickly. The only issue is if you need to use Avatax, other than that, it is a very robust platform that is easy for anyone to use, whether they know coding or not. Unlike Magento and 3D Cart, the file structure is straightforward to understand and make changes to the pages.
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January 17, 2020
Anonymous | TrustRadius Reviewer
Score 10 out of 10
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I have personally been using Shopify, for a small e-commerce store I run, for the last year. I set up a store and was able to start selling items and accepting payments very quickly after signing up. One of the biggest challenges for me (since this is a side business I work on) is that I cannot devote a lot of time or resources to get this up and running. That meant I would not be able to hire a dedicated design and development team to set up my e-shop. Shopify was the perfect solution for this. Their interface was really easy to understand, I really liked how everything is basically drag-and-drop simple. They were also able to set up my payment method without any hassles as well and that meant I could generate revenue from the get-go. Overall, this is the perfect e-commerce start-up tool for small and medium businesses.
  • Very easy to use. No expertise in web development required.
  • Looks great. Tons of built-in templates.
  • Add-on applications can be confusing. It tacks on (what I think) are some unwanted add-ons for no beneficial reason.
If you have a small or mid-sized business (or even a business that you run on the side), Shopify is pretty much the perfect tool. Great pricing, easy to use, and looks great. Shopify is all you will need to set up your e-commerce web presence and start selling items within a matter of days. However, as your business scales up, I think its use-case scenario becomes more limited. If you are a large organization you probably would be better off contracting or making something in-house.
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December 04, 2019
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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We use Shopify as an 'add-on' to our main retail websites. We use it to create additional 'mini sites' that allow for more marketing opportunities beyond what our main retail sites can provide.
Although those sites are large and robust, they don't always take advantage of the latest tools and trends the way Shopify does.
  • Integrates with hot new tools and features well - early adopter.
  • Economical price points - scale-able.
  • Very broad reach across industries.
  • Limited support, especially at lower plan levels.
  • Customization beyond standard choices can be complicated and/or expensive.
Wonderful for any online retailer that has basic store needs. Great at common checkout features and product sales.
However, if you have specialized or custom needs/requirements, be prepared to either pay to have a developer make changes for you, or bring someone in-house to do it. Either way, it's expensive to be unique.
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October 09, 2019
Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Shopify Plus is the version that we are using and it is the best online platform that we have found, bar none. We have used several different systems, including but not limited to OFBiz, Magento, and BigCommerce. Each of those other platforms have severe limitations or problems, and we have encountered none of them with Shopify. The best part for us is that we are saving thousands of $$ per month, from just hosting and general fees for merchant accounts to developers and server issues. And between the 3 active sites that we have on Shopify Plus, we are doing around $20M in sales. We love the app store and that really provides so many quick fixes or plugs gaps that we need and most of them cost little to nothing to add into your store. We couldn't be more pleased with Shopify and it has changed how we do things for the better!!!
  • Much more cost effective than any other platform that we have found.
  • Speed, speed, speed. The load times are much better than any other sites that we have used or found.
  • The app store provides solutions for any of the little changes or things that we want to do on our sites.
  • Customer service is fantastic, very helpful and quick to resolve issues that we have.
  • None that we have come across yet.
If you are wanting to run an online business, Shopify is the place to go. We have tried so many other platforms and nothing can compete with Shopify Plus. They have a slick interface, easy to use tools, and it is open enough for you to get in there and code to your heart's content. They have an awesome feature which allows you to setup wholesale clients and give them custom pricing that only they can see. It allows you to do both retail and wholesale on 1 site, which is great and has been very helpful for us to condense the number of sites that we need. The pricing is very fair too, especially when you work out multiple sites with them.
Fast responses, especially using the online chat support. And if the person can't figure out my issue, they will escalate it themselves and get us someone that can fix the problem that we are having. If problems ever arise, they have usually seen that something is off and already working on the solution. They have an awesome status page that we check first to see if something is wrong.
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April 09, 2019
Marcio Vizoli | TrustRadius Reviewer
Score 9 out of 10
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Shopify was the platform chosen to create our company's online sales site. We needed a platform that was intuitive and easy to operate, and that could be operated by several people in our team. We also wanted a platform that was highly customizable, where we could leave it with a unique identity without appearing generic or too much like other sites. Shopify seemed to fit perfectly in these points, and with it implemented we have all our online sales procedures automated, being able to realize sales with more efficiency, agility, and safety.
  • Shopify is intuitive. I believe that even this is what makes Shopify one of the platforms preferred by those who are in the beginning or starting your online store, as it is very easy to operate in it. In a few minutes after you add a product to your store, it already puts the sale online.
  • It is highly customizable. You can create your online store from scratch and leave it with the appearance you want, thus avoiding that a generic appearance similar to other sites that use the same platform.
  • The integration with several payment processors helps to avoid a loss of sales for not owning the client's preferred sales processor.
  • The price of Shopify is a little high, although it is a quality product and with great support. There are other platforms offering a more competitive price.
  • Telephone support is only available in English. For a platform present in sites from diverse places across the planet, they should offer multi-language assistance.
  • The reports generated by Shopify are acceptable, but could be better and have more details and information.
I believe that Shopify is a good choice for companies that start with online sales. It is safe, efficient, has good support, and everything you need. However, Shopify has a high price, and if you are thinking about saving money there are more suitable options that fit the most in the financial situation of a company that is starting with online sales.
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May 03, 2019
Anonymous | TrustRadius Reviewer
Score 10 out of 10
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I use Shopify at a small business boutique store that I work at. We use Shopify for our online sales platform. This means we are able to list all of our items on the website and also make sales online. This works great because we are able to boost our sales traffic and attract new customers from not only in the United States, but also from around the entire world.
  • One of the best strengths is being able to upload your entire store to Shopify. I am able to control what items go online, how much they are and even set specific shipping parameters.
  • The vast ability to change your website is an excellent plus. If I feel we need a full makeover of the website, I can simply go into the tools section and choose a different face for the front of the website. I can then customize it with different colors and fonts whatever way I want.
  • The support staff associated with Shopify is amazing. I have been in several group chats where individuals have helped with any questions we have had from shipping prices to set up a new page.
  • One con would be that there is so much in Shopify that it can be confusing to someone. It takes a lot of practice and can lead to frustration if you do not understand what you are doing.
I believe Shopify is well suited because an individual is able to attract buyers from all over the world. You can charge different prices for your products' shipping based on the buyer's location. In addition, one can learn about where the consumers are located by data collection through Shopify. Another item that is great with Shopify is if you stock-out of an item and cannot remove it from the website in time before someone purchases it, the refund process is very easy and you do not even have to capture the payment automatically to help prevent stock-outs.
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January 18, 2019
Mandy Cramer | TrustRadius Reviewer
Score 10 out of 10
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I manage the Shopify for my brand producing enamel pins and accessories. I love Shopify because I can integrate my web shop with my social media like Instagram, Facebook, etc. 97% of all my sales come from Instagram and being able to have an easy way for my customers to click on products and easily access my very user-friendly website is probably the number one reason for my sales.
  • They are partnered with tons of companies to offer app integration and channels for sales
  • I love the Instagram integration that allows my buyers to buy directly via Instagram
  • It's easy to update my orders and fulfill them via the app or the website.
  • I'd love if they could lower the fees, but they're still better than Paypal.
  • I wish there were more free layout options.
  • I'd love a way to prevent certain items from being excluded from discount codes.
I love using Shopify overall as it has definitely given me a way to sell my products. I also feel like it is well-trusted and offers enough ways to pay for goods. Another positive point is that it is so simple to use and create websites, update, and make changes to.
Read Mandy Cramer's full review

Feature Scorecard Summary

Product catalog & listings (67)
Product management (65)
Bulk product upload (54)
Branding (67)
Mobile storefront (66)
Product variations (64)
Website integration (62)
Visual customization (65)
CMS (52)
Abandoned cart recovery (59)
Checkout user experience (63)
eCommerce security (65)
Promotions & discounts (63)
Personalized recommendations (32)
SEO (62)
Multi-site management (19)
Order processing (65)
Inventory management (64)
Shipping (59)
Custom functionality (60)

What is Shopify?

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales. Shopify is used by over 90,000 retailers in 100 different countries.

As a SaaS, Shopify's stability and always-on availability are touted. The eCommerce site presents the customary inventory and presentation controls typical of eCommerce solutions. Items are organized into collections, or using smart collections customize groupings to fit the merchandise (e.g. less than $20 items, gift ideas, bundles, etc.). Content management features (e.g. a blog) are present for tailoring the look and interactivity of the site.

For selling online, the $14 Starter pack includes a basic eCommerce site with 1GB of storage, chat & email support, and support for 25 listings. The $29 Basic pack includes POS and unlimited products, as well as fraud analysis tools. The $79 Professional Pack bumps storage space from 1GB to 5GB and adds gift cards, professional reports, and abandoned cart recovery. Finally, Unlimited, at $179 per month, makes space unlimited, and provides advanced reporting and real-time carrier shipping.
Categories:  Point of Sale,  eCommerce

Shopify Features

Online Storefront Features

Has featureProduct catalog & listings
Has featureProduct management
Has featureBulk product upload
Has featureBranding
Has featureSearch & filter
Has featureMobile storefront
Has featureProduct variations
Has featureSubscriptions & downloads
Has featureWebsite integration
Has featureVisual customization
Has featureCMS

Online Shopping Cart Features

Has featureAbandoned cart recovery
Has featureTax calculator
Has featureShipping calculator
Has featureIntegration with Amazon
Has featureIntegration with eBay
Has featureCheckout user experience

Online Payment System Features

Has featurePayPal integration
Has featureReturns & refunds
Has featureSingle-click checkout
Has featureeCommerce security

eCommerce Marketing Features

Has featurePromotions & discounts
Has featureSEO
Has featureProduct reviews
Has featureSocial commerce integration
Has featureCustomer registration

eCommerce Business Management Features

Has featureOrder processing
Has featureInventory management
Has featureShipping
Has featureCustom functionality

Shopify Integrations

Shopify Competitors

Shopify Pricing

Starting Price: $29

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No
EditionPricing DetailsTerms
Shopify Lite$9per month
Basic Shopify$29per month
Shopify$79per month
Advanced Shopify$299per month
Shopify Plus2,000per month

Shopify Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar

Shopify Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android