Forma gave us virtual fitting room, big increase in engagement!
April 26, 2019

Forma gave us virtual fitting room, big increase in engagement!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Forma

We started a pilot with Forma on 4 items, based on the results have been adding more items every week. It's not on all of our products yet but we continue adding more. Forma works because its shoppers get comfortable with buying. Most have never been to our store, and for many it's the first time they have ever heard of Santo Domingo Swimwear. Now they can choose their model or see it on themself then decide to buy.

Pros

  • Keep customers on my site for longer
  • Easy to try and expand, they use my existing product photos
  • Free unless you want a special design
  • Good support

Cons

  • Takes a couple days to add products. Would be better if it were instant.
  • Only on Shopify. I told a friend who sells on Woo Commerce and it wouldn't work.
  • Very big impact on session time
  • Helps with getting store visitors. But I use the virtual fitting room in marketing
  • Any new business is good since it's free
We heard of 3D Look but needs 3D cameras, too expensive so didn't really try. True Fit is what many bigger companies use but it's expensive and doesn't work well
Very good for smaller stores, very easy to start and expand. Swimwear is a good use case, people want to know what they look like in swimwear. Also it works best on phones so it's good if customers shop on mobile. Not good if you are not on Shopify, it won't work. Also maybe not good for very high-end luxury brands, users who upload photos use their camera phones and not beautiful like models.

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