StorySlab vs. Walnut

I would recommend the app to another colleague if they were only going to manage 1-2 brands or channels. I believe in typical Eastman fashion, we had one idea of how we were going to use StorySlab and now a few years later our vision has changed. Items are starting to get cluttered.

Incentivized

Great for SaaS companies looking to demo their products. We use it on sales calls and send it afterward. It can also be used before booking demos to show to potential customers, or by customer success to create a self-guided tour of a product. The customization options are great, as is the ease of creating demos.

Incentivized

• Customer Service
• Easy to use
• Low cost

Incentivized

• Relatively easy to create demos
• Analytics
• Sharing

Incentivized

• Sign Up Process
• Clean up data
• Proactively send out metrics

Incentivized

• Some of the UX around the demo creation is still a bit janky. For example, your work does not save automatically - you need to be constantly saving it or all your work will be lost.
• The organization of all of the demos is improving, but things still get lost.
• Ideally it would be easier to replace certain attributes in bulk.

Incentivized

We use Marcom Central for one brand. They do not have a mobile app or mobile capabilities, which is unfortunate. We also use it as an e-commerce site for our customers to log on to as well.

Incentivized

Previously we created clickable demos in InDesign and XD. While clickable, they were nowhere near as realistic as Walnut, they lacked analytics, couldn't be customized, and they needed a designer to keep them updated. With Walnut, we can also add or remove features in a demo depending on what the customers' needs are.

Incentivized

• Positive- we took the responsibility off of reps to keep updated materials.
• Positive- easy to use.
• Negative- sometimes items show up unprecedented.

Incentivized

• Previously, our demos were often out of date. This led to less satisfied customers buying things that weren't quite what we had. Customers now have a better idea of what to expect.

Incentivized