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Surfaced vs. Surfer SEO

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Surfaced

Surfer SEO

17 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Surfaced

    		N/AN/ASurfaced is an AI search visibility platform developed by EXPX B.V. in Rotterdam, the Netherlands. It tracks how brands appear in answers generated by AI engines, shows which competitors and sources are cited instead, and produces the content needed to close those gaps. It is built for in-house marketing teams, agencies and freelance consultants who measure brand visibility in AI answers across several markets and languages. Prompt tracking across AI…

    $0

    for checking one AI engine (ChatGPT)

    Surfer SEO

    Score8.8 out of 10
    		N/ASurferSEO, from Polish company Surfer, is presented as a modern tool for SEOs and marketers for efficient and comprehensive on-page SEO optimization.

    $119

    per month

    Pricing
    SurfacedSurfer SEO
    Editions & Modules
    Free
    $0
    per month per user
    Starter
    €49
    per month per user
    Pro
    €149
    per month per user
    Business
    €349
    per month per user
    Standard
    $119
    per month
    Pro
    $219
    per month
    Peace of Mind
    $359
    per month
    Offerings
    Pricing Offerings
    SurfacedSurfer SEO
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual pricing.Discount available for annual billing.
    More Pricing Information
    Features
    SurfacedSurfer SEO
    SEO
    Comparison of SEO features of Surfaced and Surfer SEO
    Feature
    Surfaced
    -
    Ratings
    Surfer SEO
    8.1
    3 Ratings
    5% above category average
    Keyword analysis00 Ratings9.03 Ratings
    Backlink management00 Ratings4.01 Ratings
    SERP ranking tracking00 Ratings9.02 Ratings
    Page grader00 Ratings9.03 Ratings
    Competitive analysis00 Ratings9.03 Ratings
    Site audit / diagnostics00 Ratings9.02 Ratings
    Site recommendations00 Ratings9.01 Ratings
    Task management00 Ratings7.02 Ratings
    SEO Channels
    Comparison of SEO Channels features of Surfaced and Surfer SEO
    Feature
    Surfaced
    -
    Ratings
    Surfer SEO
    7.0
    1 Ratings
    8% below category average
    Local SEO00 Ratings6.01 Ratings
    Mobile SEO00 Ratings7.01 Ratings
    Global SEO00 Ratings8.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Surfaced and Surfer SEO
    Feature
    Surfaced
    -
    Ratings
    Surfer SEO
    8.0
    2 Ratings
    5% below category average
    Multi-domain support00 Ratings8.02 Ratings
    Integration with web analytics tools00 Ratings8.01 Ratings
    Best Alternatives
    SurfacedSurfer SEO
    Small Businesses
    No answers on this topic
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Yoast
    Score8.4 out of 10
    Enterprises
    No answers on this topic
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SurfacedSurfer SEO
    Likelihood to Recommend
    -
    (0 ratings)
    9.6
    (3 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    SurfacedSurfer SEO
    Likelihood to Recommend
    Expx B.V.
    No answers on this topic
    Surfer
    Surfer is well suited for:
    • Creating (and resisting) articles and web pages to increase their SEO relevancy for a keyword.
    • To identify NLP terms and the frequency of terms to be added to the page
    • To find internal linking opportunities
    • To plan pillar pages/topic clusters
    Surfer is not a tool for
    • Technical SEO
    • Crawl Audits
    • Serp / Keyword Tracking
    • Project Management
    Incentivized
    Naz Haque
    Google Consultant
    Read full review
    Pros
    Expx B.V.
    No answers on this topic
    Surfer
    • Analysis for on-page ranking factors
    • Competition analytics
    • NLP Analysis for webpage content
    • Content SEO scoring
    • Content editor with details about what to rank for
    • Plugin that helps with search data on Google
    Incentivized
    Joseph Kahn
    Head RankingZealot at Hum JAM
    Read full review
    Cons
    Expx B.V.
    No answers on this topic
    Surfer
    • Can improve their algorithm to serve better for technical articles
    Verified User
    Read full review
    Usability
    Expx B.V.
    No answers on this topic
    Surfer
    Because, I've been using this tool since many years and I haven't looked for any other tool when it comes to content optimization
    Verified User
    Read full review
    Alternatives Considered
    Expx B.V.
    No answers on this topic
    Surfer
    Semrush's content and page optimisation tool is quite poor; it's not in the same bracket as Surfer. Frase is a good alternative from a cost perspective (if not paying the AI writing functions), it's cheaper, and Frase's keyword/topic heatmaps are quite unique. Sufer has a better UI and a shorter learning curve. It has an advantage in that it offers internal linking recommendations, which Frase lacks. Surfer also has limited competitor analysis (backlinks and page speed), which Frase does not. Both tools allow you to choose the number of competitors on the SERPS
    Incentivized
    Naz Haque
    Google Consultant
    Read full review
    Return on Investment
    Expx B.V.
    No answers on this topic
    Surfer
    • SuferSEO has helped us rank in the top 10 for results that are over 1M in search volume
    • SurferSEO gives our team the ability to rank quicker than without the tool
    • SurferSEO helps us close prospects by showing them the depth of our analysis and knowledge.
    • SurferSEO makes our agency look and feel like a professional that knows what they are doing
    Incentivized
    Joseph Kahn
    Head RankingZealot at Hum JAM
    Read full review
    ScreenShots

    Surfaced Screenshots

    Screenshot of The weekly overview shows the share of AI responses that named the brand, how many responses cited its pages, how many tracked prompts named it, and how many content gaps are open. A "What changed" panel compares the week with the previous one per engine. A "What to do next" list ranks actions such as reviewing prepared content, publishing a page for a missed question, or getting listed on a frequently cited site.Screenshot of This view reports brand visibility, citation rate, share of voice against tracked competitors, average mention position and sentiment over a chosen date range, with changes against the previous period. Each metric shows its count and denominator, for example mentions out of total responses. Trend charts show how visibility and citation rate change over time.Screenshot of Every entity named in the tracked AI answers is ranked by brand visibility, share of voice, average position and mention count, next to the user's own brand. Competitors can be pinned for direct share-of-voice comparison, or opened to see every prompt that mentions them.Screenshot of This view lists topics where AI answers consistently leave the brand out. Each gap shows how many answers it covers, how long it has been missing, how severe it is, and whether it matches the brand's catalogue. Findings move through the stages decide, being addressed, measuring and verified, so each one can be followed from discovery to outcome.Screenshot of Gaps become briefs and draft articles, each tagged with the target markets and languages and with a status: suggested, brief draft or review required. A content agent prepares drafts for human review before anything is published.Screenshot of The audit scores how ready a site is to be cited in AI search, split into Foundation, On-Page and Content checks. Each failing check explains the problem and gives the fix, with a copyable snippet where one applies.