TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Tapjoy

    Score8 out of 10
    N/AN/AN/A

    Vungle

    Score8 out of 10
    N/AVungle headquartered in San Francisco offers their eponymous mobile in-app advertising technology platform.N/A
    Pricing
    TapjoyVungle
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    TapjoyVungle
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    TapjoyVungle
    Small Businesses
    Google AdMob
    Score6.9 out of 10
    Google AdMob
    Score6.9 out of 10
    Medium-sized Companies
    No answers on this topic
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    TapjoyVungle
    Likelihood to Recommend
    8.0
    (2 ratings)
    7.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    5.0
    (1 ratings)
    User Testimonials
    TapjoyVungle
    Likelihood to Recommend
    Tapjoy
    Tapjoy is awesome when you wish to advertise your app. User traffic can be achieved through campaigns. The engagement rate can be increased, which in turn increases business sales. The smart search option is very accurate and time-saving; I was able to search the term like ticket id. High revenue can be achieved.
    Incentivized
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    Vungle
    Vungle works well for branding and performance as video is a high impact format that and that has good CTRs and CVRs. However, for advertisers without a lot of budget, Vungle may not be a good option as the CPMs on the exchange are very high. For branding there are alternatives that have a more developed product, where video can be targeted near content the user may like, like Teads.
    Incentivized
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    Pros
    Tapjoy
    • Get installs at the correct target
    • Easy of use
    • Big inventory
    Incentivized
    Read full review
    Vungle
    • You can work on a CPI basis on the network level.
    • Strong in the US. A lot of inventory there.
    • SSP integration very fast and good technical team.
    Incentivized
    Read full review
    Cons
    Tapjoy
    • long term retention can be improved.
    • Little confusing navigation.
    Incentivized
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    Vungle
    • Product development. They have not evolved their product significantly still offering the same videos they had 3 years ago.
    • Slow to respond to product questions.
    • Not enough scale on APAC GEOS.
    Incentivized
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    Usability
    Tapjoy
    No answers on this topic
    Vungle
    I would say is a standard video SSP. The reporting dashboard is well designed and easy to use and throttling options are standard. They seem to be confident about their inventory and they don't really evolve their product and add new betas or create audiences or do anything out of the ordinary.
    Incentivized
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    Support Rating
    Tapjoy
    No answers on this topic
    Vungle
    Their support team is a bit slow. You have to re-send your email questions constantly because the first email never gets a reply. Their core business is still the ad network which does not involve a lot of human interaction so they are still working on how to evolve their account management team to be an exchange.
    Incentivized
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    Alternatives Considered
    Tapjoy
    They have very different model of business, but I would use TapJoy as a complement of this other products. So you can expand the inventory where you buy ads and be able to scale more rapidly the growth of your mobile app.
    Incentivized
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    Vungle
    Vungle stands out as the only video only exchange. It is their main selling point and they have carved out a nice niche that differentiates them from the rest of SSPs. Their main competition, in my opinion, is Teads, which has focused the product more towards branding in order to monetize better for its publishers by getting higher bids.
    Incentivized
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    Return on Investment
    Tapjoy
    • UI/UX is little confusing.
    • Rewards are less.
    Incentivized
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    Vungle
    • We have gotten good CPAs, but we have had to bid high CPMs.
    • They were reluctant to do a rebate deal, which is something standard once you hit a certain volume of spend, which worsened ROI.
    • No buy sides fees, which is a big plus for profitability.
    Incentivized
    Read full review
    ScreenShots